LuLu, the largest hypermarket chain in the Middle East, launched on June 9 the “Saudi Mango Week,” showcasing homegrown varieties of the tropical fruit from across the Kingdom. It is the first time such an event, promoting the Kingdom’s own mango varieties, has been organized. LuLu has procured more than 20 varieties of mango for the festival from across the Kingdom. The event features great deals and offers on the wide selection of mangoes, available across all LuLu stores in Saudi Arabia.
On its launch day, the festival was visited by Suliman Aljutaily, general manager of cooperative societies, Ministry of Environment, Water and Agriculture (MEWA), at the hypermarket’s Atyaf Mall branch in Riyadh. On the same day, an agreement was signed between LuLu Saudi Hypermarkets and Cooperative Societies Council to promote and sell Saudi-produced agricultural products through LuLu Hypermarkets across the Kingdom. Dr. Abdullah Kadman, chairman of Cooperative Societies Council, and Shehim Mohammed, director of LuLu Saudi Hypermarkets, signed the agreement in the presence of Ahmed Al-Ayadah, deputy minister, MEWA.
“LuLu is one of the leading companies in the Kingdom of Saudi Arabia, which has both a local and regional presence. We count on them a lot as a major player that will help us in promoting agricultural marketing, especially for small farmers and members of associations,” said Al-Ayadah.
Mohammed said: “We are delighted to sign an agreement with the Cooperative Societies Council for the betterment of local farmers in the Kingdom. The LuLu Group is focusing on making their lives easier by procuring their agriculture yields directly from the farm and avoiding the hassles in between. As for the Saudi Mango Week, we have seen massive support from our customers over the years and we’re expecting this festival to be a hit once again. This tropical fruit is loved by people of all nationalities.”
The wide homegrown range of mangoes on offer at LuLu this week includes: Americi, Gelenth, Hindi, Zibdha Ahmer, Zibdha Pakistani, Tommy, Birbir, Bombay, Geeith, Kuri, Phonse, Samak Akdhar, Samak, Samak Sudani, Selasation, Senara, Zibdha, Zibdha Zinnara, Green Mango, Sudani and Zill Mango.