Aston Martin launches new online configurator

Aston Martin launches new online configurator
The new configurator simplifies the specification process, allowing customers to intuitively create their most desired Aston Martin.
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Updated 24 July 2021

Aston Martin launches new online configurator

Aston Martin launches new online configurator

Aston Martin has launched a new configurator, designed to elevate the luxury brand’s online digital experience for customers, fans and dealer partners.

A key component of the brand’s transformation plan “Project Horizon” is the rejuvenation of the customer journey, and the new configurator is an important part of that process.

The new configurator simplifies the specification process, allowing customers to intuitively create their most desired Aston Martin. New technologies have enabled the brand to remove the mundane and replace it with a pleasurable experience that offers greater flexibility and a level of convenience that is hugely valuable. For customers who wish to create a unique Aston Martin, the configurator also offers a full suite of personalization, which includes unique options and an extensive selection of paints, leathers and alcantaras.

Offering immersive 3D ultra-high-definition environments, the Aston Martin configurator provides customers with the ability to zoom in on the fine details of the car, which can then be viewed in a cinematic video that clearly shows the full exterior and interior specification chosen. A choice of beautiful backdrops, from a studio environment to real locations helps customers visualize their perfect car. This new, streamlined customer journey can even pick up the exact specification of a car that a customer has seen in an advertisement, recreating the exact look of the selected car.

The configurator is designed to engage, excite and enable the brand’s customers, wherever they are in the purchase journey. At any point in the online process they will be able to switch to personal interaction and schedule an online session with their local dealer who can assist with their configuration. Customers and fans can download a personalized brochure of their configuration, share their favorite configurations to social media and also choose to book a test drive at any point in the process.

Developed in partnership with the digitization experts MHP, the new configurator offers a highly personalized and visual experience, providing the ability to explore all options and custom features at an unprecedented level of detail and in real-time.

Aston Martin CEO Tobias Moers said: “We will go above and beyond to deliver perfection to our customers. The experience of buying an Aston Martin should be as pleasurable as owning one and our new configurator has been created with this in mind. Our customers are very busy people, so it is our job to make the buying process as simple and as enjoyable as possible. This new configurator does that. Like many businesses, a proportion of our customers switched over to online buying during the pandemic, so we have improved this process to allow remote customers to receive the full Aston Martin experience.”

In 2020, the Aston Martin configurator saw more than 2 million sessions and this number is expected to grow for 2021.


The Leela voted world’s best hotel brand, again

The Leela voted world’s best hotel brand, again
Updated 25 September 2021

The Leela voted world’s best hotel brand, again

The Leela voted world’s best hotel brand, again

The Leela Palaces, Hotels and Resorts, owned and managed by a Brookfield Asset Management-sponsored private real estate fund, has been voted the “World’s Best Hotel Brand” for the second consecutive year by Travel + Leisure USA World’s Best Awards 2021.

The Leela is considered to be the epitome of true Indian luxury infused with a distinct aesthetic that celebrates India’s rich art, cuisine and culture, which is engrained in its offering of India’s heritage to the world.

“This honor is a recognition of the brand’s consistency in pursuing excellence and its commitment toward curating authentic luxury experiences with the graciousness of Indian hospitality,” a statement said.

Travel + Leisure USA’s World’s Best Awards are a renowned benchmark of excellence for travel and hospitality companies globally. They honor the finest travel experiences in the world selected by Travel + Leisure’s global readership of discerning travelers. Readers rate their experiences and evaluate hotels across the world on characteristics such as rooms, location, service, cuisine and value.

“We are truly humbled and excited to be voted the ‘World’s Best Hotel Brand’ by the readers of Travel + Leisure USA for the second consecutive year. This is a testament to recognition The Leela brand enjoys and an appreciation of the hard work and dedication of our teams who go above and beyond every day, to deliver an impeccable luxury experience and make every guest’s stay a memorable one,” said Anuraag Bhatnagar, chief operating officer, The Leela Palaces, Hotels and Resorts.

“Being recognized as the ‘World’s Best Hotel Brand’ for the second year in a row is a tremendous achievement for The Leela hospitality business. Congratulations to the entire Leela team that has ensured highest delivery of services despite the challenging time the world has witnessed this past year,” said Ankur Gupta, managing partner Brookfield Asset Management. “These awards are also a recognition of the appreciation that Indian hospitality enjoys globally, and the limitless potential of the travel and tourism industry in India. Brookfield is committed to growing The Leela hospitality business both domestically and internationally, while retaining its authentic Indian luxury offering,” he added.

Headquartered in Mumbai, The Leela Palaces, Hotels and Resorts operates 10 award-winning properties in major cities and leisure destinations across India. These include hotels in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Goa, Mumbai and now Gandhinagar. The brand’s upcoming projects include business hotels in Bhartiya City Bengaluru and Hyderabad.


Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary
Updated 25 September 2021

Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary

Horizon Holdings has announced completing 45 years as a marketing and communication services provider in the Middle East and North Africa region.

Founded in September 1976, the company started as a single brand agency that grew into a marketing powerhouse with a regional footprint that spans from Dubai to the Maghreb. Horizon Holdings is today the parent and home to multinational award-winning agencies: Horizon FCB MENA, BPN MENA, Golin MENA, Blue Barracuda and Fuel Content.

It is a creative story that started with Foote, Cone and Belding back in 1979 through a relationship that transformed the FCB brand into Adweek’s Global Agency of the Year and Cannes Lions Winner 2020-21 Network of the Year, under the leadership of FCB global CEO, Carter Murray.

Rafic Saadeh, chairman and CEO, Horizon Holdings, said: “Starting with FCB, our genesis was with an innovative heart and a courageous soul. What started as a vision in 1976 is now celebrated as a legacy. At this 45-year mark, I am proud to say that we’ve built a company where our people feel at home and our clients feel cared for. To our teams, clients, partners and the industry at large — thank you for being our driving force, and I am excited for the next 45!”

Horizon Holdings agencies are the catalysts behind countless regional and global award-winning campaigns, delivering work that becomes an economic multiplier for their clients’ businesses.

Mazen Jawad, president of Horizon Holdings, said: “It’s a unique moment to reflect on the success of our brands, thank our brave people and honor our commitment to our partners. In an era and a region where the winds of change are stronger than ever, we are present as a driving force always transforming and adjusting our sails to navigate toward the right direction and see victory on the horizon. As we say at Horizon FCB, the best part of a brand story is ‘Never Finished’!”


LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign
Updated 22 September 2021

LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign

The LuLu Group in Saudi Arabia has become the first retailer to support the Saudi Ministry of Culture’s efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021 — a campaign run by the ministry.

The 22 LuLu Hypermarkets across the Kingdom will soon start using distinctive Arabic calligraphic artwork on all point-of-sale materials, such as paper bags, shopping bags and reusable bags.
Launching the Year of Arabic Calligraphy in 2020 and extending it to 2021, the Saudi ministry aims at turning the spotlight on the beauty of Arabic calligraphy, which reflects the historic heritage and richness of the Arabic culture, as well as positioning the Kingdom as its incubator, sponsor and supporter, unifying efforts that seek to preserve and protect it from its extinction. LuLu’s use of the calligraphic art in its packaging material will lend a contemporary touch to the art form and show its adaptability and practical utilitarian beauty.

LuLu’s initiative to support the ministry comes as part of the group’s commitment to promoting local culture and community initiatives.

“LuLu is honored to support such a cause that promotes the beauty and inspiring cultural heritage of the Arab world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. “During the year of Arabic Calligraphy 2021, we pledge to work closely with the Saudi Ministry of Culture and bring alive the wonder of Arabic calligraphy, especially in a modern context for the younger generation.”


Intigral marks Sept. 23 with Jawwy TV offers

Intigral marks Sept. 23 with Jawwy TV offers
Updated 22 September 2021

Intigral marks Sept. 23 with Jawwy TV offers

Intigral marks Sept. 23 with Jawwy TV offers

Intigral, a provider of digital entertainment and sports in the Middle East and North Africa region, is celebrating this year’s Saudi National Day with exciting offers from Jawwy TV, available to its viewers throughout the Kingdom between Sept. 22-27.

The first offer will allow all Jawwy TV app subscribers to enjoy three months access to the platform at a discount of 50 percent. New subscribers will be able to avail the same price for the same period following a seven-day trial. The campaign excludes STC Mowaftar Basic, 2, 3, and 3+ subscribers, who are granted three free months of Jawwy TV upon joining the platform at any time.

Jawwy TV Home users will also be able to watch TVOD titles for 91 halalas ($0.24) each, by choosing from a variety of shows and movies offered by Jawwy TV’s extensive library. 

“These offers reiterate Intigral’s commitment to providing the best entertainment experiences to its subscribers and augment the Kingdom’s digital entertainment scene by offering unmatched digital entertainment products and services,” a statement said.

“As Saudi Arabia’s premiere entertainment curator and the region’s favored digital entertainment platform, Jawwy TV offers a one-stop destination for viewers seeking a unique, personalized, and all-in-one viewing experience encompassing rich content from a multitude of genres, with world-class accessibility and customization controls that bring them the best digital experience possible.”

The Jawwy TV app is available through smart handheld devices and across all major smart TV brands.


New Tous jewelry featuring palm tree celebrates National Day

New Tous jewelry featuring palm tree celebrates National Day
Updated 22 September 2021

New Tous jewelry featuring palm tree celebrates National Day

New Tous jewelry featuring palm tree celebrates National Day

Global jewelry brand Tous has launched an exclusive jewelry collection to mark Saudi Arabia’s 91st National Day. The Spanish brand continues to celebrate special occasions around the world and this time shares the joy of the National Day with Saudi women.

The new collection includes a variety of golden necklaces, earrings, bracelets and rings with elegant designs. The gemstones reflect the different shades of green representing the Saudi flag while the palm tree — the iconic Saudi logo — is featured in 18-carat yellow gold to express pride and glory in Saudi Arabia.

“The National Day collection by Tous is dedicated to the inspiring and confident Saudi women who are looking for jewelry to complement their appearance in a way that expresses their national pride. This extraordinary green collection with all its unique details including the golden palm tree is a timeless and priceless gift to all citizens and residents celebrating their love for the Kingdom of Saudi Arabia,” the jeweler said in a statement.

While the new collection has especially been launched for the occasion, its pieces can make at any time the perfect gift from Saudi men to express their love and affection to the special women in their lives.

Since 1920, Tous has been considered as one of the top brands in the jewelry making industry, celebrating special occasions with its customers around the world while promoting national identities in the form of both contemporary and classic designs. The centenary brand has a presence in 45 countries, with more than 700 stores.