The Saudi Arabian Football Federation (SAFF) has signed an agreement with Lenovo, making it the official technology partner of the federation and national teams.
The cooperation was announced during a press conference held at the headquarters of the federation in Riyadh on Aug. 8, in the presence of Khaled Al-Thebity, vice president of SAFF; Ibrahim Al-Qasim, secretary-general of SAFF; council member Naim Al-Bakr; and Marwan Bsat, general manager of Lenovo Saudi Arabia. The signing ceremony also saw the attendance of Saudi football player Saleh Al-Shehri, and star member of the national Olympic team, Abdulilah Al-Omari.
As part of the partnership, Lenovo will provide technical support to the Saudi national teams and will be an official sponsor of the Saudi football knockout cup competition, known as The Custodian of the Two Holy Mosques Cup. Lenovo’s logo will be displayed on the video assistant referee technology screen and the players’ switch panel.
Secretary-general Al-Qasim expressed his happiness at signing the strategic partnership, noting that SAFF looks forward to further consolidating its alliance with Lenovo in the interest of both parties. He emphasized that the partnership will also deliver real and tangible improvements to the football ecosystem within the Kingdom.
Lenovo general manager Bsat said that transforming the digital experience for Saudi football clubs and accelerating technological enhancements for the sport in the Kingdom has long been a goal for the company. He also noted that the smooth negotiation process with SAFF helped the partnership reach its full potential and demonstrated the organization’s continued commitment to enhancing its operations.
Lenovo will leverage its best technologies and capabilities to help SAFF manage large amounts of data, transform operations, and deliver better results on and off the pitch.
