SAP partnership boosts TRSDC’s digitization efforts

SAP partnership boosts TRSDC’s digitization efforts
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Updated 26 August 2021

SAP partnership boosts TRSDC’s digitization efforts

SAP partnership boosts TRSDC’s digitization efforts

The Red Sea Development Company, which is driving the development of the giga-project The Red Sea Project, announced that its strategic alliance with global technology company SAP is helping streamline its digital innovations.
The Red Sea Project is a regenerative tourism destination spanning 28,000 square kilometers and more than 90 unspoiled islands along Saudi Arabia’s west coast. The first phase of 16 hotels across five islands and two inland sites will begin opening in late 2022.
With tourism representing the second most important sector in the Kingdom, TRSDC is spearheading the diversification envisioned by Vision 2030 through a unique, year-round tourism offering that promotes sustainability and environmental enhancement, cultural conservation and economic stimulation.
“In order to align The Red Sea Development Company’s internal process speed with our goals and project deadlines, we needed to replace our manual processes with digital processes,” said Ammar Alomani, IT applications associate director of TRSDC. “Thanks to our digital transformation with SAP, our procurement is more controlled, transparent, and efficient. We also have real-time insights and decision-making capabilities for our financials, procurement, and employee experiences.”
 




Ammar Alomani, IT applications associate director of TRSDC.

Several TRSDC departments underwent a digital transformation: Finance with the SAP S/4HANA real-time business suite, its procurement with the SAP Ariba digital platform, and its talent management with the SAP SuccessFactors human experience management suite.
TRSDC’s procurement process is now fully automated, from vendor registration through to management and full sourcing. Vendors can easily register on the company’s website, and the company can gain information on registered and international vendors, and invite vendors not registered for tenders. Procurement is integrated with the financial system, with contract milestones completed through payment processes.
“As the first giga-project to implement SAP solutions, The Red Sea Development Company shows how the Saudi government is leading digital transformation,” said Ahmed Al-Faifi, senior
vice president and managing director, SAP Middle East North. “We will share global best practices to support Saudi Vision 2030, especially in tourism and hospitality.”
TRSDC has now also implemented a full commerce automation process with additional digital features.


UAE athleisure brand goes green for National Day

UAE athleisure brand goes green for National Day
Updated 26 September 2021

UAE athleisure brand goes green for National Day

UAE athleisure brand goes green for National Day

A UAE-based athleisure brand has curated an exclusive edit that shines a light on the Kingdom’s past and future on the occasion of the 91st Saudi National Day.

The UAE’s first sustainable homegrown brand, The Giving Movement, is celebrating this year’s theme of “It Is Our Home,” by honoring the Kingdom’s land and its locals with an original Arabic poem expressing the deeply rooted friendship between the two countries, the history of Saudi Arabia and its bright, vibrant future. Titled “From Our Heart to Yours,” the short yet emotive poem is dedicated to the people of the Kingdom in commemoration of their National Day.

The edit presents a collection for women, men and kids consisting of sweaters, joggers, T-shirts, jackets, caps, veils and more in the hues of the Kingdom. From soft-skin recycled nylon and recycled re-shell nylon to organic cotton and organic bamboo, the edit features the brand’s bestselling favorites and signature pieces.

The campaign also joins the UAE’s #Together_Forever campaign that is held every year to celebrate the Saudi National Day and the everlasting bond between the two friendly countries.

The Giving Movement is currently offering free shipping on all orders (Including cash on delivery) to Saudi Arabia. The athleisure brand is available for purchase on the website www.thegivingmovement.com, Ounass, Rubaiyat, and Milano in the Kingdom.

Designed ethically, the brand is dedicated to inspiring a global movement by encouraging and fueling conscious consumerism. Manufactured in the UAE, the brand was founded by Dominic Nowell-Barnes during the COVID-19 pandemic and focuses on creating a positive impact and lasting global change. The Giving Movement recognizes the fashion industry’s impact on the environment, namely in activewear and athleisure, where the materials used are not sustainable or biodegradable. The brand donates $4 of every purchased item to charity. Since launching in April 2020, it has donated more than $100,000 to its partnered charities — Dubai Cares and Harmony House India.


Boeing keen to increase investments in KSA

Boeing keen to increase investments in KSA
Updated 26 September 2021

Boeing keen to increase investments in KSA

Boeing keen to increase investments in KSA

On behalf of Boeing and its employees in the Kingdom, I offer my sincere congratulations to King Salman and Crown Prince Mohammed bin Salman on the 91st Saudi National Day.

It is notable that the leaders in Saudi Arabia have remained strong and steadfast in the face of adversity with visionary governing, which affirmed their commitment to supporting the recovery and growth of the aviation and tourism sector. The recently launched national strategy for transport and logistics, which features 92 initiatives and 378 projects, is set to support growth in the sector and position Saudi Arabia as a global aviation hub in line with Vision 2030.

This year’s National Day is an opportunity to reflect on the remarkable efforts of the company’s employees and the Saudi people and thank them for their incredible work during the pandemic and in preparation for the period to follow.

The COVID-19 pandemic has created great uncertainty in the aviation sector around the world. I believe that with the ongoing recovery of aviation and the potential for enhanced infrastructure, processes and reforms, the Kingdom’s air transport market presents a strong opportunity for economic gains. The arrival of new international services, low-cost carriers, and the establishment of travel corridors will allow the aviation landscape to flourish further in the future.

We are a proud and integral part of the Kingdom of Saudi Arabia and are dedicated to constructive cooperation and a shared vision for the future. With the company’s history in the country dating back more than 76 years, Boeing today is an active part of the Kingdom’s aviation, defense and space sectors, and a strong supporter of the governments’ ongoing visionary initiatives.

Boeing is keen to increase its investments in Saudi Arabia, and be a part of the ongoing sustainable development, diversification of economic activities, and increased adoption of advanced technology as a means to create new economic opportunities for the Kingdom.

At Boeing we are committed to cultivating local Saudi youth talent within the aerospace sector that will allow us to leverage our ability in creating solutions that lead to efficient processes with a sense of social, economic and environmental value.

I wish success to the leadership of the Kingdom, and the continued blessings of security, safety and prosperity for the country.

• Ahmed Jazzar is president of Boeing Saudi Arabia.


The Leela voted world’s best hotel brand, again

The Leela voted world’s best hotel brand, again
Updated 25 September 2021

The Leela voted world’s best hotel brand, again

The Leela voted world’s best hotel brand, again

The Leela Palaces, Hotels and Resorts, owned and managed by a Brookfield Asset Management-sponsored private real estate fund, has been voted the “World’s Best Hotel Brand” for the second consecutive year by Travel + Leisure USA World’s Best Awards 2021.

The Leela is considered to be the epitome of true Indian luxury infused with a distinct aesthetic that celebrates India’s rich art, cuisine and culture, which is engrained in its offering of India’s heritage to the world.

“This honor is a recognition of the brand’s consistency in pursuing excellence and its commitment toward curating authentic luxury experiences with the graciousness of Indian hospitality,” a statement said.

Travel + Leisure USA’s World’s Best Awards are a renowned benchmark of excellence for travel and hospitality companies globally. They honor the finest travel experiences in the world selected by Travel + Leisure’s global readership of discerning travelers. Readers rate their experiences and evaluate hotels across the world on characteristics such as rooms, location, service, cuisine and value.

“We are truly humbled and excited to be voted the ‘World’s Best Hotel Brand’ by the readers of Travel + Leisure USA for the second consecutive year. This is a testament to recognition The Leela brand enjoys and an appreciation of the hard work and dedication of our teams who go above and beyond every day, to deliver an impeccable luxury experience and make every guest’s stay a memorable one,” said Anuraag Bhatnagar, chief operating officer, The Leela Palaces, Hotels and Resorts.

“Being recognized as the ‘World’s Best Hotel Brand’ for the second year in a row is a tremendous achievement for The Leela hospitality business. Congratulations to the entire Leela team that has ensured highest delivery of services despite the challenging time the world has witnessed this past year,” said Ankur Gupta, managing partner Brookfield Asset Management. “These awards are also a recognition of the appreciation that Indian hospitality enjoys globally, and the limitless potential of the travel and tourism industry in India. Brookfield is committed to growing The Leela hospitality business both domestically and internationally, while retaining its authentic Indian luxury offering,” he added.

Headquartered in Mumbai, The Leela Palaces, Hotels and Resorts operates 10 award-winning properties in major cities and leisure destinations across India. These include hotels in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Goa, Mumbai and now Gandhinagar. The brand’s upcoming projects include business hotels in Bhartiya City Bengaluru and Hyderabad.


Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary
Updated 25 September 2021

Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary

Horizon Holdings has announced completing 45 years as a marketing and communication services provider in the Middle East and North Africa region.

Founded in September 1976, the company started as a single brand agency that grew into a marketing powerhouse with a regional footprint that spans from Dubai to the Maghreb. Horizon Holdings is today the parent and home to multinational award-winning agencies: Horizon FCB MENA, BPN MENA, Golin MENA, Blue Barracuda and Fuel Content.

It is a creative story that started with Foote, Cone and Belding back in 1979 through a relationship that transformed the FCB brand into Adweek’s Global Agency of the Year and Cannes Lions Winner 2020-21 Network of the Year, under the leadership of FCB global CEO, Carter Murray.

Rafic Saadeh, chairman and CEO, Horizon Holdings, said: “Starting with FCB, our genesis was with an innovative heart and a courageous soul. What started as a vision in 1976 is now celebrated as a legacy. At this 45-year mark, I am proud to say that we’ve built a company where our people feel at home and our clients feel cared for. To our teams, clients, partners and the industry at large — thank you for being our driving force, and I am excited for the next 45!”

Horizon Holdings agencies are the catalysts behind countless regional and global award-winning campaigns, delivering work that becomes an economic multiplier for their clients’ businesses.

Mazen Jawad, president of Horizon Holdings, said: “It’s a unique moment to reflect on the success of our brands, thank our brave people and honor our commitment to our partners. In an era and a region where the winds of change are stronger than ever, we are present as a driving force always transforming and adjusting our sails to navigate toward the right direction and see victory on the horizon. As we say at Horizon FCB, the best part of a brand story is ‘Never Finished’!”


LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign
Updated 22 September 2021

LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign

The LuLu Group in Saudi Arabia has become the first retailer to support the Saudi Ministry of Culture’s efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021 — a campaign run by the ministry.

The 22 LuLu Hypermarkets across the Kingdom will soon start using distinctive Arabic calligraphic artwork on all point-of-sale materials, such as paper bags, shopping bags and reusable bags.
Launching the Year of Arabic Calligraphy in 2020 and extending it to 2021, the Saudi ministry aims at turning the spotlight on the beauty of Arabic calligraphy, which reflects the historic heritage and richness of the Arabic culture, as well as positioning the Kingdom as its incubator, sponsor and supporter, unifying efforts that seek to preserve and protect it from its extinction. LuLu’s use of the calligraphic art in its packaging material will lend a contemporary touch to the art form and show its adaptability and practical utilitarian beauty.

LuLu’s initiative to support the ministry comes as part of the group’s commitment to promoting local culture and community initiatives.

“LuLu is honored to support such a cause that promotes the beauty and inspiring cultural heritage of the Arab world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. “During the year of Arabic Calligraphy 2021, we pledge to work closely with the Saudi Ministry of Culture and bring alive the wonder of Arabic calligraphy, especially in a modern context for the younger generation.”