SADAFCO celebrates 91 years of Kingdom’s unity & harmony

SADAFCO celebrates 91 years of Kingdom’s unity & harmony
The main central offices in Jeddah, Dammam and Riyadh hosted a Saudi traditional folklore performance by professional bands.
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Updated 28 September 2021

SADAFCO celebrates 91 years of Kingdom’s unity & harmony

SADAFCO celebrates 91 years of Kingdom’s unity & harmony

On the occasion of the 91st Saudi National Day, Saudia Dairy and Foodstuff Company congratulated the Kingdom’s leadership and all those who call Saudi Arabia their home.

“We were thrilled to commemorate the 91st Saudi National Day together with our employees, partners and loyal customers. Saudi Arabia is SADAFCO’s home and home to millions of others. We are proud it has reached its 91st year, and the Saudia brand has been a part of the cultural heritage since 1976. We look forward to continue playing our part in the Kingdom’s development for many years to come,” said Talal Al-Nounou, HR manager, government and public relations, SADAFCO.

The company adopted the national theme developed for the occasion “Heya Lana Dar,” which means “It’s Our Home.” The theme aims to remind everyone what Saudi Arabia means to the people living in this country. Employees in 23 locations celebrated the National Day in dedicated spaces designed thematically and created a short video saying the slogan “It’s Our Home” in more than 30 different languages.

The brand also unveiled National Day packaging for its Saudia date milk product in the Saudi flag colors, to mark the occasion. The main central offices in Jeddah, Dammam and Riyadh hosted a Saudi traditional folklore performance by professional bands, who toured through each office entertaining the employees. All attendees complied with the highest levels of hygiene to ensure an enjoyable and safe experience for everyone.

“Saudi National Day is a day to celebrate unity and harmony, marking the founding of our great Kingdom. It is indeed our home,” said Mashael Zidan, corporate communications manager at SADAFCO.

Highlights of the day were captured in a commemorative video featuring the celebrations and performances.

SADAFCO is a publicly listed company, which has been producing dairy and food products under the Saudia brand name since 1977, a year after the company was formed. Saudia is one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom, Bahrain, Qatar, Jordan and Kuwait.


Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.
Saudi Arabian Airlines’ team members receive an award at ATM 2022.
Updated 15 May 2022

Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.

The Saudi Arabian Airlines stand stood out for its futuristic and eye-catching design among 1,500 exhibiting companies at the Arabian Travel Market 2022 in Dubai as it was crowned the winner of Best Stand Design and the People’s Choice Award at the popular Best Stand Awards.
Using vivid colors and futuristic design elements, the three-level Saudia stand featured a mesmerizing and immersive staircase.
For the Best Stand Design category, the judging panel, including Matt Gibson, CEO, UpThink; Andrew Wingrove, group director, Motivate Media Group; Joe Mortimer, editor-at-large, Destinations of the World News; Philip Wooller, area director Middle East and Africa — STR; and Paul Johnson, editor, A Luxury Travel Blog; focused on identifying a stand with a creative design that makes the best use of available space and appears inviting from a visitor perspective.
Danielle Curtis, exhibition director ME, Arabian Travel Market, said: “Arabian Travel Market is once again proud to celebrate the best of exhibition stand design and event experiences with the return of the Best Stand Awards. A common theme highlighted throughout the exhibition halls this year was the ability to create an immersive experience that offers an engaging and imaginative look into the company’s products and services.”
The coveted award for Best Stand for Doing Business was awarded to Jumeirah International for its inviting and aesthetically brilliant design that incorporated a busy and stimulating environment for networking and business. Runner-ups in this category included Turkish Airlines, Ras Al-Khaimah and Al-Mousa for their creative use of technology and installations.
Judges selected the Department of Culture and Tourism — Abu Dhabi stand for the Best Stand Feature award for its ability to pull in the crowds from the exhibition floor, while the Dubai Tourism, Saudi Tourism Authority and Emaar Hospitality Group stands were all highly commended in this category.
The Best New Stand award was won by Ishraq Hospitality, who made their debut at the show this year, for their wooden design reminiscent of the desert landscape.
The final award was the Best Stand within the ATM Travel Tech, which shines a light on the importance of technology to the industry and rewards exhibitors with a tech focus. TBS/Vbooking’s innovative design impressed the judges for its immersive metaverse experience.
The winners of this year’s awards were presented with their awards on the exhibition show floor on May 11.
Launched in 2015, the Best Stand Awards were created to recognize creative design, people skills and the business-friendly appeal of exhibiting companies’ stands at ATM.


Hilton extends ‘Marhaba’ program for Middle Eastern guests

The package offers Middle Eastern delicacies, available via room service.
The package offers Middle Eastern delicacies, available via room service.
Updated 15 May 2022

Hilton extends ‘Marhaba’ program for Middle Eastern guests

The package offers Middle Eastern delicacies, available via room service.

Hilton has announced it is expanding its “Marhaba” offering, which provides a tailored service for Middle Eastern guests traveling to Europe. The dedicated package enables guests to book at participating properties with the confidence that their cultural needs and expectations will be met every time.
Simon Vincent, executive vice president and president, EMEA, Hilton, said: “As the Middle East gets ready for a summer of travel — we want to ensure all of our guests receive the friendly and reliable hospitality we are known for. We are pleased to be extending our popular Marhaba program across new destinations in Europe, so that our Middle Eastern guests can enjoy an unforgettable summer with us, safe in the knowledge that all their requirements will be met.”

HIGHLIGHT

The tailored package starts from the moment guests arrive at the hotel, with the majority of hotels having Arabic-speaking front desk and concierge team members.

On offer in almost 50 hotels across the UK and Europe, the bespoke service provides Middle Eastern guests “a home away from home” during their visit. The tailored package starts from the moment guests arrive at the hotel, with the majority of hotels having Arabic-speaking front desk and concierge team members. In the room, prayer mats are available upon request, and a selection of Arabic TV channels and newspapers are provided.

Simon Vincent,
EVP and President, EMEA, Hilton


The Marhaba package offers a taste of home, with Middle Eastern delicacies available via room service, including breakfast dishes labneh bil na’na, foul, falafel and pita bread. Halal food is also available upon request.
A wide selection of suites, family, and interconnecting rooms are available for maximum comfort — and Hilton’s team members can hand-pick activities, experiences and itineraries guaranteed to help guests get the most out of their stay — from immersing themselves in the local culture and history with attractions and museums to lifestyle suggestions with shopping hotspots, go-to restaurants or even help with hiring a car.
Marhaba is also part of the Hilton Honors Guest Loyalty Program, offering free nights, exclusive benefits, and rewards across 14 distinct Hilton brands throughout Europe. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.


Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia moves HR functions to Oracle Fusion Cloud HCM
Updated 15 May 2022

Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia has selected Oracle Fusion Cloud Human Capital Management to consolidate and replace its human resources systems in the cloud as part of its global digitization program. Nokia will use a worldwide deployment of Oracle Cloud HCM to manage all HR processes, including recruitment, compensation, and performance management, for the company’s global workforce in its 130 countries of operation.
In 2021, Nokia launched its “One Nokia Digital” strategy to support the company’s competitiveness by digitizing its operations. As part of these efforts, Nokia will replace its on-premises HR systems with Oracle Cloud HCM. Nokia selected Oracle Cloud HCM for its ability to standardize HR processes on a common data platform, which will enable Nokia to provide a consistent employee experience across teams and more easily manage and scale HR services globally.
“Optimizing employee care and experience is a central part of our people strategy. Our aim is to deliver organizational agility, a seamless employee experience, and efficiency gains that support Nokia’s competitiveness. We are delighted to partner with Oracle because Oracle Cloud HCM provides a strong foundation to build digital experiences with true user-centricity,” said Lisbeth Nielsen, head of people experience at Nokia.
“By leveraging best-of-breed solutions like Oracle Cloud HCM, we want to bring Nokia to the next level of digital maturity. The implementation will contribute to increased efficiency and productivity and will provide AI and data capabilities that we can take advantage of to develop business performance and agility,” said Alan Triggs, chief digital officer at Nokia.
Oracle Cloud HCM will enable Nokia to connect every process across the employee lifecycle, helping improve decision-making and reduce operational costs. With AI-powered technology such as digital assistants and hundreds of new capabilities added each quarter, Oracle Cloud HCM will also enable Nokia to take advantage of the latest innovations and best practices to operate its business more efficiently and better empower Nokia employees, people managers and HR professionals.
“Nokia has a culture of innovation that has enabled it to lead its industry for years, and with Oracle Cloud HCM, it now has an integrated platform, powered by the latest emerging technologies, to support its current and future HR needs,” said Cormac Watters, EVP applications EMEA at Oracle.


From awareness to conversion: How advertisers can leverage features on Huawei Ads

From awareness to conversion: How advertisers can leverage features on Huawei Ads
Updated 14 May 2022

From awareness to conversion: How advertisers can leverage features on Huawei Ads

From awareness to conversion: How advertisers can leverage features on Huawei Ads

RIYADH: Digital advertising is undoubtedly one of the most impactful methods to relay brands’ messages to their target audiences. According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will grow by 9.1 percent in 2022, following a 15.6 percent growth in 2021.

Contributing to the industry’s expansion, Huawei Mobile Services is a multi-dimensional ecosystem that supports marketers achieve their common goals using state-of-the-art platforms like Huawei Ads. 

When it comes to advertising via Huawei Ads, the marketplace provides marketers with more than traffic and leads - it optimizes campaigns, monitors their performance and reports, identifies areas of improvement, and automates ads. 

Through different models such as App Recommendation, Programmatic Display, and Search Network, each with sub-categories, marketers can easily map their path to unlimited impressions, clicks, and engagements, through the platforms’ interactive ad channels and accurate segmentation. 

Marketers can use AppGallery, one of the top three app marketplaces globally, to drive customer awareness, streamline their messaging and highlight the brand voice using the tool. To maximize monetization, advertisers can opt for real-time targeting using Programmatic Display adverts, where they can easily select the in-app display solution. 

Huawei Ads enables marketers to utilize multiple placements via AppGallery like featured pages, category ranking, or keyword research. At the same time, businesses that use Programmatic Display channels can use Splash, Native, Banner, or App Icon units to achieve the desired reach.

With Huawei Video, brands can benefit from the Cost Per Completed View model, where brands place video advertisements and only pay for them once they are fully watched by users. This allows brands to promote products visually by displaying them to potential consumers.

Huawei Ads is a cutting-edge mobile marketing solution that optimizes advertisements to reach more than 730 monthly active users of Huawei devices worldwide, enabling marketers to achieve the objectives of a well-established business with an optimized budget, clear goals, the right tactics, and absolute campaign combinations. The 1+8+N strategy by Huawei aims to bring Huawei Ads offerings to the company’s portfolio of smart TVs, tablets, and Internet of Things devices.

To learn more about HUAWEI Ads, please reach out to [email protected]. You can also visit the website here.


Van Cleef & Arpels brings signature creations to Doha fair

Van Cleef & Arpels brings signature creations to Doha fair
Updated 11 May 2022

Van Cleef & Arpels brings signature creations to Doha fair

Van Cleef & Arpels brings signature creations to Doha fair

Van Cleef & Arpels’ high jewelry creations and timepieces, combining refinement and elegance, are up for discovery at the Doha Jewelry and Watches Exhibition. Renowned for its extraordinary savoir-faire, the maison uses stones of exceptional quality in this creative selection of feminine jewelry and iconic timepieces.

The luxurious exposition welcomes visitors and jewelry enthusiasts at the Doha Exhibition and Convention Center from May 9 to 14. This year’s selection includes precious high jewelry creations and poetic timepieces that are very dear to the maison.

Ludo Secret Watch

Celebrating the timeless elegance of one of the maison’s great signatures, Van Cleef & Arpels is showcasing their timepiece and jewelry craftsmanship with the exquisite Ludo watch at the Doha fair. The Ludo watch — made with yellow gold, sapphires, emeralds, chrysoprase and diamonds — is a restyled icon of the 1930s with an articulated gold ribbon that evokes the fluidity of a precious belt. The delicate mesh hexagonal design creates a suppleness that is paired with a stunning array of precious round, marquise and pear-shaped gemstones. The Ludo Secret Watch combines two traditions dear to the maison: Secret watch and transformability.

Snowflake Large Pendant and Snowflake Earrings

Enthralled by the beauty of white diamonds, the timeless and divinely feminine Snowflake collection is on display at the fair. Evoking the beauty of a snow-covered landscape, this collection has for several decades reinterpreted the “flocon” motif introduced by the maison in the 1940s. As a special homage to the world of couture, the elegance of the Snowflake collection is brought to life with a delicate pendant and brilliant earrings, both encrusted with exquisite white diamonds. This subtle yet striking collection was fashionable during the Art Deco era, as well as in the 1950s and 1960s — a timeless style that combines the glistening effect of diamonds with that of precious metal — either white gold or platinum. Providing the Snowflake creations with lightness and brilliance, the Mains d’Or — virtuoso craftsmen from Van Cleef & Arpels’ workshops — combine extreme attention to detail with various traditional techniques.

Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. Over the decades, the excellence and creativity of the maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: The Mystery Set technique, the Minaudière, the transformable Zip necklace and the Alhambra motif.