The Saudi Automobile and Motorcycle Federation has announced that Saudi Telecom Company will be the title partner of the first ever Formula 1 Saudi Arabian Grand Prix, which will take place on the brand-new Jeddah Corniche Circuit on the weekend of Dec. 3-5. The agreement was signed by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, chairman of the SAMF; Prince Mohammad bin Khalid Alabdullah Alfaisal, chairman of stc board of directors; and stc Group CEO Olayan M. Alwetaid.
In addition to its inclusion on the event title, the terms of the agreement will see the stc logo be heavily displayed throughout the race weekend. The stc brand is set to feature prominently on all global broadcasts as well as on the winners’ trophies and across the Jeddah Corniche Circuit — the newest, longest and fastest street circuit in the world — during the penultimate round of the 2021 FIA Formula One World Championship.
In turn, stc will support a variety of inspiring initiatives and events hosted across the Kingdom, as part of Vision 2030’s aim to inspire the nation to engage in increased sporting activities and to promote a healthier lifestyle for all.
SAMF chairman Prince Khalid said: “We are delighted to announce our partnership with the Saudi Telecom Company, a collaboration that will have a hugely significant and positive impact for both parties. Formula 1 has a global fanbase of more than 500 million fans with a cumulative television audience of 1.9 billion viewers, which represents an incredible opportunity for both parties to showcase the best of Saudi innovation and technology to the world.
“Indeed, the values of stc are perfectly aligned with those of the Formula 1 Saudi Arabian Grand Prix — progressive, pioneering and dedicated to making the future a better place for the people of Saudi Arabia, in line with the Kingdom’s Vision 2030 goals.”
stc chairman Prince Mohammad said: “An event of this stature in Jeddah affirms the great possibilities we can achieve as a Kingdom and represents great confidence of global organizations in our capability to stage world-class events. The participation of stc in the event is a testimony that as a digital enabler in the Kingdom, we have a significant role to play in contributing to the success of global events and enhancing the Kingdom’s image in the global markets.”
CEO of stc Group Alwateed said: “Formula 1 is of great interest to all segments of Saudi society, and is followed by millions from around the world. This is why we were keen to participate in this global event, which is important to the Kingdom of Saudi Arabia, and which will be supported by stc by providing the latest ICT solutions to enable everyone to enjoy an advanced digital and technological experience.”
Ben Pincus, director of commercial partnerships at Formula 1, said: “With just over two months to go until the first ever Saudi Arabian Grand Prix, excitement in the region is really starting to build and we cannot wait to race in Jeddah for the first time. We’re very happy to welcome stc to be a part of this historic event, and as one of the leading brands in the region, it is a natural fit to help enhance the experience for F1 fans in Saudi.”