The World Tourism Forum Lucerne has appointed Adeeb Ahamed, managing director of Abu Dhabi-based Twenty14 Holdings, to its global advisory board.
For over 10 years, the WTFL has been bringing together industry experts, CEOs, investors and startups, establishing itself as a prestigious global platform for exchange. By fostering cross-generational collaboration, new ideas and solutions emerge to benefit tourism today and in the future.
Ahamed, who owns a slew of iconic properties across the world, including the Great Scotland Yard in London, Waldorf Astoria — the Caledonian in Edinburgh, Pullman Downtown Dubai and Port Muziris in Kochi among others, joins a select group of the industry’s top stakeholders and decision-makers who will collaborate on solving future challenges in the travel and tourism industry.
The advisory board is an international body of experts responsible for assuring the quality of the WTFL. It determines the themes for the forums and decides on the general content by including current global topics and addressing cultural differences. Some of its prominent members include: Franziska Bitzi Staub, head of finance department, Lucerne; Puneet Chhatwal, managing director and CEO, The Indian Hotels Company Limited; Geoffrey Lipman, president, International Council of Tourism Partners, and co-founder, SUN; and Isabel Hill, director of National Travel and Tourism Office, US Department of Commerce Office, among others.
On Nov. 15 and 16, WTFL will host an “Innovation Festival” in Andermatt, in which Ahamed will also take the stage. At the hybrid conference, well-known personalities, such as Klaus Schwab (founder of World Economic Forum), Laura Meyer (CEO of Hotelplan), Peter Fankhauser (CEO of PETRAF Ltd. and former CEO of Thomas Cook Group), Shannon Ghuian (chief sustainability officer at TTC), Niall Ferguson (historian and author) and Alex Lampert (CEO of GuestReady) will discuss the tourism industry’s current challenges and demonstrate how these can be tackled with forward-thinking solutions.