The Insurance Institute for Highway Safety recognized eight Kia vehicles on its prestigious 2022 Top Safety Pick and Top Safety Pick+ awards lists. In the TSP category, the winning models included the Kia Telluride, Sorento, Seltos, Carnival built after March 2021 (with specific headlights), Sportage, and Soul (with optional front crash prevention and specific headlights). The TSP+ category featured the Kia K5 and Stinger sedans. Kia tied for the second-most combined TSP and TSP+ vehicles in the industry for 2022.
Commenting on the IIHS awards, Hassan Alshamrani, group chief executive of the National Marketing Company — the distributor of Kia in seven Saudi provinces, said: “As long-standing representatives and custodians of Kia, we are proud to celebrate this achievement and strongly echo Kia’s dedication to upholding passenger safety above all else. At NMC, we work relentlessly to offer our customers the best technology and the safest cars.”
NMC-Kia strives to establish an automotive brand known for harnessing the power of technology and digital transformation, providing a seamless engaging experience with customers in Saudi Arabia. The dealership is constantly developing and refining its services, teams, and processes to be the leader in operational excellence and customer-driven innovation.
NMC is Kia’s exclusive dealer in seven administrative regions of the Kingdom — Tabuk, Madinah, Makkah, Al-Baha, Asir, Jazan and Najran.



