Bupa Arabia for Cooperative Insurance has claimed the top spot as the Middle East’s most valuable insurance brand for the second year in a row, according to the latest report by Brand Finance — a leading brand valuation consultancy.
Bupa Arabia has also ranked 10th on the list of the strongest Saudi brands and 15th on the list of the most valuable Saudi brands. Moreover, Tal Nazer, CEO of Bupa Arabia, has been named among the top 20 CEOs in the Middle East.
The report estimated the annual growth in Bupa Arabia’s brand value this year by 8 percent, increasing its value to SR2.49 billion ($664 million).
Nazer said being among the most valuable brands in Saudi Arabia and the Middle East confirms the success of Bupa Arabia’s strategies and consolidates its leadership position in the field of insurance.
He said embracing digital transformation and making it the main focus of the business has facilitated and enhanced its customer service and has contributed to significantly boosting productivity.
Nazer referred to the digital services provided by the company through its mobile application, which offers a set of unprecedented and comprehensive services that transcend regular health care coverage. These services include home vaccination for children, telemedicine and others. Moreover, Bupa Arabia’s Rahatkom program makes the customers’ hospital experience easier and less stressful.
“Bupa Arabia provides outstanding healthcare services to millions of its customers, in line with the objectives of Vision 2030 to improve the quality and efficiency of health care services, as well as the strategic objectives of Bupa Arabia,” the CEO said.
Nazer also attributed the company’s advancing position in Brand Finance rankings to the commitment and efforts exerted by the “Bupa Arabia family,” which include more than 1,800 employees who work day and night across the Kingdom to provide services to customers.
Brand Finance’s annual report for 2022 released in March, listing the most valuable and strongest brands in Saudi Arabia and the Middle East. Every year, the London-headquartered Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes nearly 100 reports that rank brands across all sectors and countries.
Founded in 1996 and with offices in more than 20 countries, the consultancy is known for its highly professional approach to marketing accountability and brand evaluation.