LuLu Hypermarkets across Saudi Arabia are hosting this week the “Thailand Halal Food Festival 2022,” featuring in-store promotions and online offers for more than 500 products from Thailand.
The event coincided with the visit of Don Pramudwinai, deputy prime minister and minister of foreign affairs of Thailand, to the Kingdom from May 15-18.
The festival was inaugurated at LuLu’s outlet in Riyadh’s Atyaf Mall by the visiting minister, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. In Jeddah, it was launched by Soradjak Puranasamriddhi, the consul general of Thailand, at the Amir Fawaz branch.
LuLu’s in-store promotion was co-organized by the Royal Thai Embassy and Team Thailand in Saudi Arabia. The event, which is running across all the hypermarket branches in Saudi Arabia from May 15-21, aims to introduce Thai products and cuisine to Saudi citizens and expatriates residing in the Kingdom.
Thailand is one of the most popular tourist destinations in the world, especially among those who appreciate historic architecture, pristine nature, and an abundance of flavorful food choices. As a beacon of cultural diversity, Thailand welcomes all nationalities, races, and religions from around the world. The country has a strong presence in the global halal supply chain as all Thai halal products consumed domestically and internationally are certified by the relevant national Islamic authorities.
Thailand leverages science, technology and innovation to ensure the quality and safety of its food products, reaffirming its capacity as the “Kitchen of the World” in the global food supply chain.
“Thailand is one of the food storehouses of the world and is known for its abundant agricultural produce,” said Mohammed. “Thai food is one of the trending and popular cuisines of the world and at LuLu, we work with suppliers to offer shoppers a wide variety of top-quality Thai goods. All this is being showcased at our Thai festival, which is part of a series of year-round national spotlights that add variety, dimension and excitement to the unique LuLu retail experience.”
Currently, Thailand practices the bio-circular-green economy model, which aims to utilize natural assets more efficiently with the least possible adverse impact on the environment. The key strategic areas are based on Thailand’s economic foundation and strengths namely, food and agriculture; medical and wellness; energy, material, and biochemicals; and tourism and creative economy.
Thailand plans to support innovative agricultural products and methods to enhance productivity and hopes to achieve comprehensive security in the key areas of food, health, energy, employment, and sustainable natural resources and environment. Important best practices and lessons learnt could also be exchanged with Saudi Arabia, as Thailand’s BCG model and the Kingdom’s Vision 2030 are implemented respectively in the years ahead.