At 8:50 p.m. on June 30, Chinese automotive brand Jetour lit up the Burj Khalifa in Dubai to celebrate its global success. The models X70 Plus and Dasheng were chosen to be exhibited on the world’s tallest building, along with a theme light show. The event also marked the launch of the X70 Plus in the Middle East and served as a warmup to the global launch of the Dasheng.
As the LED screen brightened, the audience counted down until a shining blue beam rose into the sky and the outside of Burj Khalifa was covered in fireworks to give way to the appearance of the X70 Plus and Dasheng on the tower. The vehicles’ selling points were unveiled one by one, instantly attracting many pedestrians to stop and watch.
Established in 2018, Jetour cars have sold in more than 30 countries and regions. The brand is supported by more than 500,000 users around the world, and has also become the fastest growing Chinese car brand.
“The year 2022 is a year for Jetour to accelerate its pace in overseas markets. The X70 Plus and Dasheng, as blockbuster models, have been updated greatly in terms of power, space, interior and configuration. Besides bringing higher car-using quality to global users, this will also be helpful to lift the ‘Jetour Speed,’” a statement said.
The X70 Plus has been launched in Saudi Arabia and will soon be available in other countries later this year.
The Dasheng, meanwhile, as the new A-class SUV of Jetour, will also complete the global listing in the second half of this year. With the launch of the two models, it is believed that Jetour will continue to increase in popularity worldwide.
“Starting from China and aiming to reach the world, it took Jetour only four years to achieve the amazing ‘Jetour Speed.’ At this time, with its own process status, Jetour lit up the top of the world and shined on the world stage successfully. This not only shows the growth of China’s overseas brands, but declares their ambition to go global,” the automaker said.
In the future, Jetour will stick to the “Travel+” strategy to continuously empower its brand value. By actively cultivating the “Travel+” market segment based on user needs, it continues to improve product research and development capabilities and offer high-quality products and services.