Umm Al-Qura for Development and Construction, the owner and developer of the upcoming multibillion megaproject “Masar Destination” in Makkah, has partnered with Saudi company Midwam, a pioneer in designing immersive experiences using the latest advanced technologies, to design and implement the Masar Experience Center as a cutting-edge visitor destination.
The latest visual, light and sound technologies will be used in Makkah for the first time to showcase the features of Masar Destination. This experience will also include a virtual theater with the latest 3D projection technology that will be updated with new visual content as the work on the project continues to progress.
The partnership will be supported by the expertise of Icaria Atelier, a cutting-edge company based in Seville that integrates design, storytelling, media, and technology to transform spaces into experiences and that has won several awards during Dubai Expo 2020.
Yasser AbuAteek, CEO of Umm Al-Qura for Development and Construction, said: “I am delighted to sign this agreement with Midwam to design and implement this Experience Center, which combines innovative technology with the essential investment and business information in order to engage existing and prospective stakeholders and to demonstrate how the Masar Destination is a unique and distinguished project.”
Khalid Al-Muawad, CEO and co-founder of Midwam, said: “The Experience Center will play an essential role in promoting and showcasing the destination to its potential stakeholders, investors and customers. We are also looking forward to working with our award-winning partner, Icaria Atelier, and using our expertise and know-how in the latest immersive technologies to achieve a world-class Experience Center for Masar Destination.”
Masar is being developed as an urban destination in Makkah that will offer unparalleled experiences to inspire each visitor while enhancing the quality of life of the city’s residents through a diverse range of hospitality, mobility, retail, entertainment, and other offerings. It aims to simultaneously preserve the spiritual and cultural heritage of Makkah while providing opportunities to boost the region’s economic potential.
Mohamed Yousuf Naghi, the official importer of BMW Group vehicles in Saudi Arabia, launched the BMW XM, representing a fresh interpretation of the sports activity vehicle created out of the groundbreaking fusion of the high-performance BMW M and progressive plug-in hybrid technology.
The first BMW M original since the BMW M1, the new BMW XM is the automotive group’s latest offering in celebration of BMW M’s 50th anniversary, featuring the newly developed M Hybrid drive system, an extravagant design and progressive luxury ambience. Ideally suited for the terrain and the driving conditions in the Kingdom, the BMW XM comes with 4WD Sand mode, conceived specifically for navigating terrain on and off the road.
The first BMW M original since the BMW M1, the new BMW XM is the automotive group’s latest offering in celebration of BMW M’s 50th anniversary.
Commenting on the launch, Andre Bonthuys, managing director of BMW Group Saudi Arabia, said: “We are thrilled to launch the all-new BMW XM here in the Kingdom. This model is truly made for our customers, with the all-new M xDrive system ideal for navigating the country’s terrains. We are confident that the BMW XM will be a pillar of success in the M segment in the Kingdom, bringing new customers to experience the incredible power and performance of BMW M. Mohamed Yousuf Naghi is committed to being one of the first in the region to introduce new models, providing our valued customers with the latest that BMW has to offer.”
The M Hybrid drive system in the BMW XM delivers an overall output of 653 hp and is underpinned by a high-revving V8 engine with cutting-edge M TwinPower Turbo technology. The 4.4-liter engine is assisted by an electric motor integrated into the eight-speed M Steptronic transmission, delivering a maximum overall torque of 800 Nm.
The BMW XM sprints from 0 to 100 km/h in 4.3 seconds, accompanied by an energy-charged soundtrack amplified by hexagonal dual tailpipes arranged one above the other for the first time on a BMW M model. Uniquely, the BMW IconicSounds Electric, developed in a collaboration with Hollywood music legend Hans Zimmer, creates a suitable backing track for the electric motor’s power delivery.
Cenomi, the largest vertically integrated retail and lifestyle ecosystem in Saudi Arabia, has officially launched Cenomi Rewards. The exclusive loyalty program offers members the ability to earn points with every purchase made at Cenomi shopping centers and participating Cenomi retail brands, which can then be redeemed for a range of special offers, promotions and rewards across participating Cenomi brands.
Members can earn points at participating stores with every riyal spent and these can then be redeemed for discounts, exclusive offers and special treats on special days. Access to more personalized and privileged offers will also be available to members as they climb up the program’s membership tiers — Silver, Gold and Platinum.
Cenomi Rewards members can also increase their points balance through a range of engagement features, such as by referring friends, completing their profile, participating in challenges such as doubling their points by spending a given amount or following Cenomi Rewards on social media.
Members can earn points at participating stores with every riyal spent and these can then be redeemed for discounts, exclusive offers and special treats on special days.
Myf Bagnold, chief marketing officer, Cenomi Group, said: “Customers are at the absolute heart of everything we create at Cenomi and we believe that Cenomi Rewards will offer excellent added value to our consumers’ shopping experiences.”
Cenomi Rewards is part of the Cenomi ecosystem, which launched as part of an organizational rebrand of Fawaz Alhokair Group at the end of 2022. Bringing together Cenomi Retail with Cenomi Centers’ network of 20 shopping centers across Saudi Arabia, Cenomi delivers excellent consumer experiences in store
To sign up for Cenomi Rewards and avail its offers, customers can either download the new Cenomi Rewards app from Google Play or Apple store, sign up in store or on the CenomiRewards.com website. Membership is free.
The Consumer Protection Association has awarded LuLu Saudi Arabia the “Excellence in Consumer Experience” award. Khozama Hall in Riyadh hosted the awards ceremony on March 15. Shehim Mohammed, director of LuLu Saudi Arabia, received the award on behalf of LuLu Saudi Hypermarkets.
“We place our customers at the center of everything we do at LuLu. We strive to provide a memorable shopping experience and to exceed their expectations. Having been bestowed with this award demonstrates our commitment to providing exceptional customer service. Thank you for this recognition by the Consumer Protection Association, and we look forward to continuing to serve our customers well,” Mohammed said.
LuLu Saudi Arabia strives to provide the best shopping experience and customer satisfaction. In order to create a customer-centric environment, the group offers high-quality products and services, competitive prices, and a variety of options to choose from.
Centrepoint embraces holy month with ‘Ramadan In Bloom’ campaign
Updated 29 March 2023
Centrepoint has unveiled its “Ramadan In Bloom” campaign, bringing together stellar collections from its four bespoke brands. The region’s leading one-stop fashion destination entwines the essence of spring and Ramadan to create a unique and captivating edit for the holy month.
The retailer has announced the season’s latest drops from Splash, Shoemart and Babyshop with an exclusive campaign that comes to life through a series of stunning visuals. The campaign revolves around celebrating the beauty of nature while rediscovering the beauty within oneself. As the world blossoms, so can you too, this Ramadan. Set in a soft and romantic mood, a sea of flowers harmoniously envelops the collection creating a dreamy escape that celebrates the joy and delight of the season.
Flaunting an elegant and modest collection, Splash combines regional-inspired motifs and patterns with statement silhouettes to curate a sophisticated wardrobe that will have you covered from dusk to dawn. Think graceful, contemporary, and fluid looks that exude opulence and effortless style.
Babyshop further completes the offering, with the girls’ line featuring dramatic bows and eye-catching florals, and the boys’ collection boasting unique geometric prints.
True to its ethos of comfort and on-trend footwear and accessories, Shoemart showcases a myriad of showstopping footwear and handbags for women. Complete your look with a collection accentuated by its bold design, dazzling embellishments, and lustrous textures. The men’s line combines traditional staples with a contemporary edge, featuring a range of sandals and slip-ons, complete with relaxed casual favorites.
Babyshop further completes the offering with a playful wardrobe for the little ones. The girls’ line sees dramatic bows and eye-catching florals, while the boys’ collection boasts unique geometric prints. This holy month, Centrepoint stores are wrapped in the dreamy cloud of bloom while they playfully celebrate the spirit of spring and the festivities of Ramadan.
The collections from its four brands showcase “a perfect blend of traditional and modern designs, catering to the fashion preferences of every member of the family,” the retailer said.
Positioning itself as the go-to family destination for Ramadan in the region, Centrepoint’s “Ramadan In Bloom” collection launches across its retail outlets, as well as online on www.centrepointstores.com.
Bab Rizq Jameel celebrates coffee program graduates
Updated 29 March 2023
Bab Rizq Jameel, part of Community Jameel Saudi, celebrated the graduation of its first cohort of Saudi men and women in the “Training Ending with Employment in the Coffee Sector Program.” The graduation ceremony coincided with the national campaign to celebrate the inaugural Social Responsibility Day in Saudi Arabia.
The program launched during the Year of Saudi Coffee 2020, under the patronage of the Culinary Arts Commission of the Saudi Ministry of Culture. Due to the program’s great results, the second edition will be launched in partnership with the Arabian Coffee Institute, and will include 40 new participants to be trained in several cities across the Kingdom.
The graduation ceremony was held in Jeddah at the Nafisa Shams Academy Hall, in the presence of Dr. May Taibah, member of the board of trustees at Community Jameel Saudi and director of Bab Rizq Jameel; Mohammed Abdul Ghaffar, general manager of entrepreneurship and social initiatives at Community Jameel Saudi; Abdalla Aly Taleb Abd Elrahman Abou Anza, manager for social initiatives at Community Jameel Saudi, along with the graduates and their families. Also present were representatives of the program’s partners, including the Arab Coffee Institute, Zed Café, and Overdose.
Due to the program’s great results, the second edition will be launched in partnership with the Arabian Coffee Institute, and will include 40 new participants to be trained in several cities across the Kingdom.
The program, in line with the objectives of the Kingdom’s Vision 2030, including the Human Capability Development Program and the National Transformation Program, contributes to improving the readiness of young people to enter the labor market. The program works to support reducing the unemployment rate to 7 percent, celebrating the authenticity of Saudi coffee, and enhancing the growth and global competitiveness of the Kingdom’s coffee industry. Embodying the essence of social responsibility in the Kingdom, the program supports the transition from charitable giving to a more sustainable contribution, creating a more profound and lasting impact on society. This aligns with the Kingdom’s recognition of Social Responsibility Day, established by the Council of Ministers on Nov. 22, 2022, to be celebrated annually on March 23.
The graduation ceremony of the first cohort coincided with Saudi Arabia’s first Social Responsibility Day, demonstrating the potential of nonprofit and private sectors to benefit society.
Dr. May Taibah, Director of Bab Rizq Jameel
During the three-month training course, participants received theoretical and practical training on the various aspects of coffee preparation at the Arabian Coffee Institute, from roasting and brewing to serving and customer relations.
The training also focused on entrepreneurial principles relating to the coffee industry, with workshops on customer service, covering topics such as customer satisfaction, sales skills, and the use of technology in cafes. The program initially trained 40 participants in coffee preparation, with graduates receiving certification from the Arabian Coffee Institute and employment opportunities made available through collaborations with partners seeking qualified Saudi talents.
Taibah said: “The graduation ceremony of the first cohort of the program coincided with Saudi Arabia’s first Social Responsibility Day, demonstrating the great potential of nonprofit and private sectors to benefit society and boost economic growth. The first edition of the program was highly successful, attracting a select group of passionate young Saudis, training and placing them in coffee-focused companies. In the second cycle, we are expanding the program’s reach to a broader range of beneficiaries and stakeholders. To achieve this, we will support participants in advancing their careers in the coffee sector, preparing them for positions such as barista president, general supervisor and café business manager.”
Ghaffar said: “Community Jameel Saudi has been committed to creating suitable employment opportunities for young Saudi men and women since its establishment. This effort has been instrumental in improving the lives of community members and strengthening the national economy across various sectors. We take pride in witnessing the success of these ambitious young individuals as they contribute to the growth and development of the Saudi coffee industry, enhancing its local content.”