Etihad Etisalat, popularly known as Mobily, renewed its partnership to sponsor the ABB FIA Formula E World Championship Season 9 of the 2023 CORE Diriyah E-Prix, which took place on Jan. 27-28. The event was organized by local promoter CBX, Ministry of Sport and the Saudi Automobile and Motorcycle Federation. The partnership agreement follows the great success of Season 8 of the event, for which Mobily was the local partner.
The agreement was signed by Princess Nouf bint Khalid Al-Saud, director general of marketing at the Ministry of Sports; Nora Al-Shiha, SVP, corporate brand and communications, Mobily; alongside Carlo Boutagy, founder and CEO, CBX, and Formula E’s event director Nacho Calcedo, plus a number of senior representatives of all concerned parties.
“This partnership reflects Mobily’s commitment to supporting sustainability as part of its broader corporate strategy via enhancing sustainability initiatives adopted by the ABB FIA Formula E World Championship,” a statement said.
The sports scene in the Kingdom has seen substantial achievements and milestones, including the hosting of several world-class events, thanks to the unlimited support of its wise leadership.
“We are delighted to welcome Mobily back as a partner for the 2023 CORE Diriyah E-Prix, which represents one of the key international events in Saudi Arabia,” said Prince Khalid bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation.
“Mobily is one of the largest technology companies in the Kingdom, and with technology at the heart of Formula E, the ongoing partnership truly brings together two organizations with the same values.”
Mai Al-Helabi, general manager of events at the Ministry of Sports, said: “Having Mobily support the 2023 CORE Diriyah E-Prix is a great addition to the partnership roster for this year’s event that was part of Diriyah Season — a series of events across a variety of sports showcasing what the region has to offer.”
“Mobily seeks to consolidate sustainability across all its business sectors, as well as to empower the community to adopt sustainability standards, and have solid environmental awareness in all aspects of life, which is reflected in the various leading solutions and services Mobily offers to its customers,” said Al-Shiha.
She said that Mobily also inked an agreement with Ericsson to recycle expired and discarded electronic devices in ways that contribute to preserving the environment. It also inaugurated the first renewable energy-powered telecom tower as part of Mobily’s program for renewable and sustainable energy.
Alberto Longo, co-founder and chief championship officer, Formula E, said: “We are excited to welcome Mobily’s return as a local partner for the 2023 CORE Diriyah E-Prix. The race weekend is a highlight of the Formula E calendar and Mobily played a key role in bringing the event to life for the thousands of motorsport fans who were there to witness the Middle East debut of the all-new GEN3 race car.”
