Alta Real Estate Development announces new Dubai high-rise

Alta Real Estate Development announces new Dubai high-rise
Located in the heart of downtown, Alta’s latest high-rise building — AIRE Dubai — is set to become a landmark within the iconic Dubai skyline.
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Updated 28 January 2023

Alta Real Estate Development announces new Dubai high-rise

Alta Real Estate Development announces new Dubai high-rise

Alta Real Estate Development has announced its newest high-rise tower, AIRE Dubai. Located in the heart of downtown, the building is set to become a landmark within the iconic Dubai skyline.

With design by internationally known Miami-based Arquitectonica and interiors by Australian studio McKimm, AIRE Dubai claims wellness is the new luxury. The spaces are designed for people living in them, well-rooted in how we flow and behave as individuals and as a family. 

“These are homes of equilibrium, a sanctuary of calm, high above the energy of one of the world’s most exciting cities,” a statement said.

Extensive amenities also bring wellness to the forefront, starting with a large hotel-style pool, state-of-the art gym, yoga and Pilates rooms, indoor spa, ice bath, saunas and golf simulator. There is even an entire indoor running track with lush green meditation hubs wrapping around the 57th floor.

“We have considered an extensive array of amenities, spacious layouts, generous ceiling heights, and an abundance of light. We want everyone who steps into the building to truly feel the ‘AIRE’ around them,” said Abdulla Al-Tayer, managing director of Alta Real Estate.

AIRE offers a range of two-, three- and four-bedroom single-level residences, duplexes, a triplex and full-floor penthouses. All share a design-forward aesthetic that is minimal, elegant and carefully composed to capture both natural light and sweeping views of the city, sea and Burj Khalifa

As a boutique, family-run developer, Alta is committed to delivering one-of-a-kind projects that are meant to not only add value to the existing real estate market, but also set an entirely new way of living in the city. 

“We focus on one development at a time, which allows for unmatched attention to detail, uncompromised delivery schedule and tight-knit partnerships with international consultants and brands,” the company said.

“We are creating a new community with AIRE. It is extraordinarily global, multicultural, healthy, balanced and creative.”


Hyundai debuts new Azera flagship sedan in Middle East

Hyundai debuts new Azera flagship sedan in Middle East
Updated 03 June 2023

Hyundai debuts new Azera flagship sedan in Middle East

Hyundai debuts new Azera flagship sedan in Middle East

Hyundai Motor Company Middle East and Africa has revealed the seventh-generation Azera flagship sedan in the Middle East markets.

The new Azera has been true to its origins of refined premium quality and luxury since its introduction in 1986. The model comes with bold lines and an array of technologies and novel features to provide superior performance and remarkable levels of comfort for passengers. 

Bryan Park, head of Hyundai Middle East and Africa headquarters, said: “As a beautifully proportioned premium large sedan, the all-new Azera is reborn with a design that transcends generations and preferences with an impressive fusion of art and technology and impressive performance.” 

The exterior design of the model is not only beautifully proportioned but also smoothly sculpted, taking inspiration from Hyundai Motor’s vision of future mobility. 

The new Azera is 5,035 mm long, which is 45 mm longer than the previous generation. With a 10 mm longer wheelbase and 50 mm longer rear overhang, the new Azera carries its new proportions gracefully with the added benefit of a roomier interior. 

The car’s lower height and pushed-back cowl point and C-pillars convey a dynamic and uniquely premium style. From the headlamps to the rear lamps, the new Azera presents smooth side body panels and neat characteristics. Moreover, its frameless door and auto flush-type door handle adds to the sophisticated appearance.

Boasting interior space with a premium feel, intuitive technologies and inspired details, the new Azera’s interior is designed with a minimalist approach that focuses on ergonomics, intuitive technologies, and user convenience to provide a spacious yet premium feeling that promotes comfort and relaxation. Wrap-around architecture flows from the dashboard. 

The premium sedan places the customers’ needs first, which is most evident in the two well-equipped trim levels “Base” and “Calligraphy.” Base is characterized by the slim ergonomic design and the reduction of physical buttons to improve usability and create a minimalistic, high-quality emotional space with a broad sense of space.

Meanwhile, Calligraphy boasts a top-tier trim for a flagship large-sized sedan, leading a premium image with differentiated exclusive “Calligraphy–only” interior and specifications.

The new Azera’s interior trim and colors are inspired by hues and patterns found in nature and traditional Korean decor while also eliminating artificiality in favor of eco-friendly materials, such as bamboo-based color coating material and leather processed by natural vegetable dyeing.

The new Azera comes with two engine options. The 3.5-liter GDi engine option provides maximum engine output of 300 ps and maximum torque of 36.6 kgf·m. The 1.6-liter gasoline turbo hybrid engine option offers a maximum output of 180 ps and maximum torque at 27 kgf·m.

A hybrid electric vehicle variant of the new Azera adopts E-Motion Drive, which consists of E-Comfort Drive mode to provide a smoother driving experience and E-Dynamic Drive to enable dynamic and stable performance during acceleration and cornering. 

The new Azera is the first model to adopt Connected Car Navigation Cockpit, Hyundai Motor’s new infotainment system, opening a new chapter in the smart mobility experience. The newly introduced ccNC integrates navigation, cluster and heads-up display into a seamless graphical user interface.


GFH signs strategic partnership with FII Institute

GFH signs strategic partnership with FII Institute
Updated 03 June 2023

GFH signs strategic partnership with FII Institute

GFH signs strategic partnership with FII Institute

GFH Financial Group has been announced as a strategic partner of Future Investment Initiative Institute, joining the institute’s list of world-class global partners. FII Institute is a leading nonprofit foundation with an investment arm and one agenda: “Impact on Humanity.” Its partners include major global and regional banking and financial players, in addition to market leaders from across other industries.

The institute’s aim is to work toward finding real-world solutions to today’s most pressing challenges, and along with its partners, convenes leaders from business, investment, government, NGOs and beyond, to explore the vital economic, political and social trends and challenges of today. 

The partnership will see GFH and FII Institute engage in a range of strategic activities aimed at advancing projects and initiatives that help shape a better world across the institute’s four key focus areas — artificial intelligence and robotics, sustainability, healthcare and education.

Salah Sharif, chief operating officer of GFH, said: “We are delighted to be joining the FII Institute as a strategic partner. GFH’s mission, our global investments and outlook align perfectly with the institute’s key focus areas — across which we are already driving transformation and creating value for multiple stakeholders. The platforms, created by the institute to further dialogue and collaboration, are truly world-class and we look forward to working with the institute and its network of partners to elevate our contributions as a group and to collectively help deliver positive outcomes for mankind.”

Richard Attias, CEO of the FII Institute, added: “We are welcoming strategic partners from some of the largest and greatest organizations across the globe, which now includes GFH, to join us in vital and urgent conversations to make an ‘Impact on Humanity.’”

GFH is one of the most recognized financial groups in the Gulf region. Its businesses include asset management, wealth management, commercial banking and real estate development.


SADAFCO among 15 best workplaces for career growth in KSA

SADAFCO among 15 best workplaces for career growth in KSA
Updated 03 June 2023

SADAFCO among 15 best workplaces for career growth in KSA

SADAFCO among 15 best workplaces for career growth in KSA

Saudia Dairy and Foodstuff Company, known as SADAFCO, a leading food manufacturer, seller and distributor based in Saudi Arabia with operations across the Middle East, has ranked as the 10th “best workplace” for career growth in the Kingdom. It features among a list of 15 firms that make up LinkedIn’s Top Companies list. 

In its largest iteration, LinkedIn’s third annual Top Companies ranking features the 15 best workplaces each in 39 markets, including Saudi Arabia. The list reveals companies that are helping their employees build careers that will set them up for long-term success, and this year’s list features the likes of Aramco, Red Sea Global and stc. The methodology looks at various pillars including how employees are advancing both within a company and when they leave, how they are upskilling while employed, and how companies are empowering people to get ahead in their careers.

Patrick Stillhart, CEO of SADAFCO, said: “SADAFCO upholds its unique ‘TRIPLE’ values: Trust, Respect, Integrity, Passion, Lead-and-learn and Excellence. The entire management team is committed to creating an environment where our people can reach their full potential and the company’s strategy can be successfully implemented. We respect and involve all persons, regardless of age, disability, gender, ethnicity or nationality. We are an equal opportunity employer that does not tolerate discrimination and harassment. We foster an inclusive atmosphere for women, and individuals with special needs are welcomed. This and continuous learning are at the core of our company culture. We aim to both challenge and motivate our people to grow as they work in a happy and fulfilling work environment.” 

During the Ramadan iftar party this year, the company rewarded all employees who completed more than five years of service to the company. 

“We embody our values every day, in every interaction and every relationship. Our values are at the center of everything we do,” said Stillhart.

Therefore, this year SADAFCO honored several employees who truly go above and beyond, with SADAFCO’s Values Award. It was not an easy task, but we were able to nominate several employees who we felt were the true embodiment of our values,” said Stillhart.

SADAFCO currently employs more than 3,000 employees representing over 48 nationalities. The organization is led from its headquarters in Jeddah’s Al-Nakheel District and conducts sales and distribution operations from 20 sales depots across the country. The company operates in 10 countries and is fast expanding. 

SADAFCO implements various initiatives to foster continuous learning and open communication among employees across departments and markets. It has adopted LinkedIn Learning, and encourages team members to utilize the platform for their development and incorporates learning hours into employee KPIs. Last Ramadan, the company held a companywide learning challenge over the course of the month. Winners were announced at month-end and received meaningful prizes for the hours they spent learning on the platform.

During the Ramadan iftar party this year, the company rewarded all employees who completed more than five years of service to the company. 

“We embody our values every day, in every interaction and every relationship. Our values are at the center of everything we do. Therefore, this year SADAFCO honored several employees who truly go above and beyond, with SADAFCO’s Values Award. It was not an easy task, but we were able to nominate several employees who we felt were the true embodiment of our values,” said Stillhart.


XELEMENT agency expands into ‘media’ as core service

XELEMENT agency expands into ‘media’ as core service
Updated 59 min 59 sec ago

XELEMENT agency expands into ‘media’ as core service

XELEMENT agency expands into ‘media’ as core service

XELEMENT, the leading advertising, branding and marketing consultancy in the Middle East, is expanding its offering to introduce media services including media strategy, planning and buying, and data and analytics.

The new media services will complement XELEMENT’s existing advertising, branding and marketing consultancy services.

XELEMENT’s new media services will be led by the new media director Eddy Hanna, a seasoned media professional with extensive experience in the MENA markets. 

“I am excited to be part of this family and a team that is innovating the way marketing is done in the Middle East,” said Hanna. “I join with full confidence that the addition of media services to XELEMENT’s arsenal will further accelerate our clients’ growth”

Hanna has a proven track record of success in the media industry. As media director at OMD, he led the development and implementation of successful media strategies for a number of high-profile clients across the MENA region, including the launch of the Apple brand in the UAE in 2013, working on regional accounts such as PepsiCo and Zain Group, launching Expo Dubai 2020, and most recently leading Saudi Central Bank’s successful “National Fraud Awareness” campaign.

In addition to the new media services, XELEMENT is also integrating its creative, strategy and media teams. This integration addresses a significant gap in the market. By bringing all three teams under one roof, XELEMENT fosters seamless collaboration, enhanced efficiency, strategic alignment, holistic insights and a consistent brand experience.

 


Al-Habtoor City Hotel Collection announces Eid Al-Adha staycation offer

Al-Habtoor City Hotel Collection announces Eid Al-Adha staycation offer
Updated 01 June 2023

Al-Habtoor City Hotel Collection announces Eid Al-Adha staycation offer

Al-Habtoor City Hotel Collection announces Eid Al-Adha staycation offer

This Eid Al-Adha, Al-Habtoor City Hotel Collection has announced an exclusive staycation offer across its trilogy of luxury hotels: Hilton Dubai Al-Habtoor City for a family friendly stay, Habtoor Palace Dubai, LXR Hotels and Resorts, for a Dubai-made palatial journey and V Hotel Dubai, Curio Collection by Hilton for fun and nightlife. Guests can now reserve at either of the three hotels and stay for five nights but only pay for three nights.

Perfectly located by the arterial Sheikh Zayed Road and on the back of Dubai Water Canal, Al-Habtoor City Hotel Collection is within the grasp conveniently via land through Sheikh Zayed Road and sea through the exclusive RTA water taxis. Guests can enjoy more than 30 entertainment venues, ranging from casual to fine dine including live music, two tranquilizing spas, three rooftop pools to let off the summer heat, and a kids’ club, so when the kids are away, the parents can experience some we-time, including the miraculous La Perle — a Las Vegas style extravagant world-class water themed show by Dragone.

Al-Habtoor City Hotel Collection offers spacious rooms with breathtaking views of either Sheikh Zayed Road, Dubai Water Canal or Burj Khalifa, allowing guests to choose the ideal haven. Every room boasts ultra-comfortable signature beds. Guests can also rejuvenate at the award-winning Silk Spa, three rooftop pools and indulge in more than 30 dining destinations.

They can dine and enjoy world-class experiences and endless opportunities for a fulfilling and truly eventful Eid break:

  • The award-winning World Cut Steakhouse at Habtoor Palace Dubai, represents an American steakhouse with a modern touch offering a selection of signature cuisines, bold beverages and mesmerizing live entertainment. Guests can indulge in the famous Raise the Steaks brunch on Saturday from 12 p.m. — 4 p.m. or a night of exquisite elegance featuring a luxurious four-course set menu on Tuesday from 7.30 p.m. — 10 p.m.
  • Serving French classics at BQ French Kitchen and Bar at Habtoor Palace Dubai represents memories of a local brasserie on Avenue des Champs Elysees in Paris, with the new “Sunday Lunch” showcasing French terroir products and live stations from 1 p.m. — 4 p.m.
  • Surrounded by astute elegance, Sidra at Habtoor Palace Dubai is a relaxing lounge offering an impeccable selection of fine tea blends paired with delicious pastries, homemade cakes and live entertainment for the perfect summer afternoon tea get-together.
  • Guests can escape to comfort at The Roof Gardens at Habtoor Palace Dubai with soothing colors and plush seating, to enjoy great food and signature cocktails in a vibrant atmosphere.
  • The Market at Hilton Dubai Al-Habtoor City offers a wide range of cuisines from around the world. Every choice is a healthy choice, indulgent and always soul feeding. To add to the fun, The City Brunch is back for a family frenzy Saturday afternoon from 12.30 p.m. — 4 p.m. Little ones will have a blast here too, with a special kids’ area. They can enjoy several fun activities and treats such as popcorn, sugar candy, nachos, mini burgers and live ice cream stations.
  • Guests can enjoy sports with friends and family at Ribs and Brews, an American restaurant serving gourmet comfort food and beverages. Guests can also enjoy daily theme nights such as “Trivia Night” every Wednesday or “Night Brunch” every Thursday.
  • For a lazy afternoon, guests can chill at Firefly, a chic and urban poolside lounge, and enjoy great food and staple cocktails in a vibrant atmosphere, where they can watch live games and chill with aromatic shisha.
  • Guests can enjoy the new V Hub, which is home to V Lounge. Sunsets are never out of fashion in this urban chic setting with a retro futurism design and views from the seventh floor, where they can groove to global rhythms with the resident DJ.
  • Guests can beat the heat at V Deck, an urban poolside spot, sleekly lavished with all the fundamentals of stylish contemporary deck cabanas, DJ booth and tantalizing cocktails. The venue offers complimentary pool access from Monday to Thursday for the ladies, and a “Ladies Night” every Wednesday.
  • Guests can relish in a casual dining lounge at Level 7, a unique hideout on the 7th floor, while enjoying live cooking stations overlooking the Dubai Water Canal.