Abdul Latif Jameel Motors — Lexus is bringing unparalleled levels of elegance and refinement to the high-end crossover market in Saudi Arabia with the launch of the new RX. The fifth-generation RX has been completely reimagined to deliver greater style, comfort and performance than ever before and comes with a choice of three powertrains, two of which are electrified to contribute to the realization of a carbon-neutral society.
First launched in 1998, the Lexus RX has created the blueprint for luxury crossover utility vehicles and set the tone in the segment ever since. The 1998 Lexus RX 300 was the world’s first luxury crossover, while the 2006 Lexus RX 400h was the world’s first hybrid electric luxury crossover. The choice of two electrified powertrains comes as part of the “Lexus Electrified” vision announced in 2019, which aims to achieve significant performance improvements through electrification technologies. The company is on track to achieve a full lineup of electrified vehicles in all categories by 2030 and aims to sell 100 percent BEVs globally by 2035.
BACKGROUND
The 1998 Lexus RX 300 was the world’s first luxury crossover, while the 2006 Lexus RX 400h was the world’s first hybrid electric luxury crossover.
Mazin Ghazi Jameel, executive director of marketing in Saudi Arabia, said: “We are very happy to launch the new generation of Lexus RX, which expresses the new design of the next generation of future Lexus cars, and combines dynamism and advanced technology.”
Jameel said that the Lexus RX has, for the first time since its launch, established a new category in the world of luxury cars. “It has taken its rightful place and achieved a remarkable global spread, generating great demand in the Saudi market,” he added.
The company claims to offer the best ownership experience through its robust network of sales and maintenance centers strategically located across Saudi Arabia.
Mazin Ghazi Jameel
The new 5th generation RX model delivers the “Lexus Driving Signature” uniquely, thanks to the outstanding credentials of the platform and the powertrains. The new RX platform dropped by a staggering 90 kg in the vehicle’s weight and a 10 mm reduction in its overall height, resulting in a 15 mm lower center of gravity. In addition, the wheelbase is extended by 60 mm, while a wider track combines with 21-inch wheels to give the 2023 RX a confident stance and stronger grip.
The new Lexus RX is built on Lexus’ Global Architecture K platform and delivers excellent body rigidity and a low center of gravity, guaranteeing a more rewarding driving experience.
We are very happy to launch the new generation of Lexus RX, which expresses the new design of the next generation of future Lexus cars, and combines dynamism and advanced technology.
Mazin Ghazi Jameel, Executive Director of Marketing, Abdul Latif Jameel Motors
Complementing the RX’s distinctive design is a thrilling drive personality infused by three powertrain options. A newly developed inline 4-cylinder, 2.4-liter turbocharged engine that produces 275 HP and 430 nm of torque is mated to a new 8-speed direct-shift automatic transmission. Meanwhile, the new hybrid-electric system combines a 2.5-liter petrol engine and electric motor to produce a total of 247 HP, which is coupled to an electronically controlled continuous variable transmission to provide a fuel consumption value of 20.7 Km/L. A hybrid-electric system pairing a 2.4-liter turbocharged engine with an electric motor is also available, which provides a combined power of 366 HP coupled to a 6-speed automatic transmission that offers fuel consumption of 15.5 km/L while delivering a new level of driving pleasure.
A sleeker silhouette has been developed by extending the bonnet, lengthening the wheelbase by 60 mm, and lowering the roofline by 10 mm to create a coupé-like feel.
The 2023 RX’s interior offers ample luggage space and five newly designed luxury seats with excellent legroom, including an eight-way adjustable powered driver seat.
The 2023 Lexus RX comes in a refined range of colors that allow discerning owners to customize their vehicles according to their tastes. Customers can choose from nine distinctive exterior colors, including the newly developed Sonic Copper.
