‘ROAM’ to herald new era of luxury travel in Saudi Arabia

‘ROAM’ to herald new era of luxury travel in Saudi Arabia
ROAM’s products such as mobile camps, day camps, and others, highlight the very best of Saudi Arabia.
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Updated 21 March 2023
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‘ROAM’ to herald new era of luxury travel in Saudi Arabia

‘ROAM’ to herald new era of luxury travel in Saudi Arabia

Saudi lifestyle company Cool Inc. and UK-based bespoke travel company Pelorus have launched ROAM, a new luxury destination management company in Saudi Arabia. The joint venture is built on an understanding of adventure, curation and awe, constantly striving to be bold in all its endeavors. The launch event, which was held on March 13, celebrated the beginning of ROAM’s journey, marking the start of a new era of luxury travel.

Pelorus is an ultra-luxury global travel company in the UK, providing bespoke travel and yachting experiences that aim to transform our perspective of the world and our impact on the planet. 

Sinan Al-Saady, group CEO of Cool Inc., said: “We are delighted to partner with Pelorus, a key tastemaker in ultra-luxury travel intelligence, to improve the infrastructure of Saudi Arabia’s tourism industry and contribute to Vision 2030. Through our partnership, we give local and international travelers the unprecedented opportunity to discover the hidden gems of Saudi Arabia, making it possible for them to experience the beauty and diversity of our country in a luxurious and comfortable way. ROAM brings together every experience within Cool Inc.’s ecosystem and builds it around all of the consumers’ travel and leisure needs including where to eat, where to stay, how to get there and what to do. Through its product offerings, ROAM has the capability to build temporary infrastructure so local and global travelers can visit and enjoy the best and most unexplored destinations within the Kingdom.”

Cool Inc. and Pelorus have collaborated to develop a unique strategy that incorporates the essence of Saudi culture and leverages each company’s strengths to create innovative and enduring DMC experiences. By combining Pelorus’ expertise in experiential travel with Cool Inc.’s local knowledge and market understanding, ROAM can now offer tailored DMC services specifically designed for the Kingdom. 

Geordie Mackay-Lewis, co-founder and CEO of Pelorus, said: “We are thrilled to partner with Cool Inc. to deliver our bespoke, life-changing travel experiences to local and international tourists in Saudi Arabia. Our team at Pelorus is committed to delivering unprecedented, sustainable DMC experiences that showcase the beauty and diversity of the Kingdom while preserving and protecting its unique environment. Environmental protection is at the heart of our mission, and we are excited to support the development of and take care of Saudi Arabia’s diverse environment through our partnership with Cool Inc. Together, we are determined to set a new standard for luxury travel in Saudi Arabia that is socially responsible and environmentally sustainable.”