Chopard loves cinema: Maison renews Cannes festival partnership

Chopard loves cinema: Maison renews Cannes festival partnership
Chopard’s global ambassador Julia Roberts and Caroline Scheufele, co-president and artistic director of Chopard, at the 75th Cannes Film Festival on May 19, 2022 at Palais des Festivals in Cannes.
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Updated 07 May 2023
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Chopard loves cinema: Maison renews Cannes festival partnership

Chopard loves cinema: Maison renews Cannes festival partnership

Official partner to the Cannes Film Festival since 1998, Chopard will once again be right there alongside numerous film actors, directors and professionals for the 76th edition of one of the world’s greatest cinema events. The film festival runs from May 16-27.

Artisan of the Palme d’Or and the trophies awarded during the closing ceremony, the Maison will also honor the promising careers of a young actor and actress thanks to the Trophée Chopard. This year, Caroline Scheufele, co-president and artistic director of Chopard, has chosen “Art” as the theme of the Red Carpet Collection and of Chopard’s traditional glamorous grande soirée. Architecture, sculpture, painting, music, literature, dance and cinema: All the noblest forms of human genius will be highlighted in the Maison’s activities. Crafted in the same workshops as the Palme d’Or, the 76 haute joaillerie masterpieces in the Red Carpet Collection will light up the traditional staircase ritual by adorning many of the actresses and actors present to promote their films with the watches and jewelry. Meanwhile, the Chopard Rooftop at the Martinez Hotel will be the unmissable scene of all the buzz during this Cannes fortnight.

Chopard loves cinema, as is vividly illustrated by its latest campaign starring its global ambassador Julia Roberts, inspired by a backstage look at a film shoot. The maison’s commitment to the seventh art (cinema) is also reflected in its historic partnership with the Cannes Festival, which began in 1998.

As part of this collaboration, Chopard has crafted all the trophies awarded by the festival jury at the end of the competition, within its workshops. Thanks to its dedication to sustainable luxury and the unique expertise of its artisans, the Palme d’Or is crafted in Fairmined-certified ethical gold, in compliance with best-practice artisanal gold mining.

The workshop’s virtuoso jewelry skills are also put to good use in the Red Carpet Collection, which annually comprises the exact number of creations corresponding to each given edition of the festival. This year, 76 works of art reflecting haute joaillerie crafts will thus be unveiled in the splendid setting of the Palais des Festivals, duly chosen by the actresses and actors invited to promote their films in competition by making an appearance on the red carpet.

On the occasion of the Trophée Chopard on May 19, two promising and talented artists will be awarded their distinctions by a “godmother” appointed by Scheufele. Inaugurated in 2001 at the initiative of the maison’s co-president and artistic director, the Trophée Chopard is part of the official Cannes Festival calendar. In 2022, Sheila Atim and Jack Lowden were the winners of this distinction presented by that year’s godmother, Roberts.