RIYADH: The Saudi Sports for All Federation is set to introduce a first-of-its-kind sporting event to the Kingdom that will target residents of all backgrounds and ages.
With the aim of immersing people and communities in Saudi Arabia’s sports culture, the federation has launched the SFA Health and Fitness Expo, the largest fitness and health exhibition in the country.
Scheduled to take place from May 18 to 20 in Riyadh, the family-friendly event will invite Saudi citizens and residents to explore a diverse range of sporting programs and activities. It will be hosted at the Riyadh Front, a venue spanning 10,000 square meters.
SFA President Prince Khaled bin Alwaleed Al-Saud, said: “We are delighted to be launching this one-of-a-kind event; a community-focused exhibition that celebrates the power and culture of local sports.
“The SFA Health and Fitness Expo is the latest step we have taken to distinguish Saudi Arabia as a world-class sports hub; one in which all people are empowered to live their best lives and fulfil their athletic potential — be it just as a hobby, as a social pursuit, or a career goal.
“The exhibition will help to transform our communities and economy, leveraging sports as a tool to safeguard our future. We welcome all members of the community to take part.”
The exhibition will provide access to a variety of shopping deals and retail offers, with leading local and international sports goods suppliers — including activewear and fitness brands, and wellness and nutrition companies — on hand to showcase and sell community sports products.
Additionally, visitors will be able to purchase their own fitness and health franchise. Guests will be encouraged to take part in a wide selection of competitions and fitness activations including Zumba and Pilates sessions, yoga and mindfulness classes, and age-appropriate programs tailored for kids.
Shaima Saleh Al-Husseini, SFA managing director, said: “This event offers attendees an opportunity to meet the top experts and professionals in the field of health and fitness, network with vendors, and learn about cutting-edge fitness ideas and techniques that help create sustainable habits that lead to a happier and healthier society.
“The main focus of the event will be on showcasing the various sports departments, as well as healthy food sections, and daily sports activities performed by the most prominent athletic male and female trainers, who will offer support and valuable advice to attendees from both genders.”
The event is in line with SFA’s commitment to achieving the goals of Vision 2030 and the Quality of Life Program to create a healthier Saudi Arabia and raise physical activity levels in the country.
The SFA Expo sponsors will include Invest Saudi, Delta Fitness, Riyad Bank, and Al-Arabiya, in addition to official event supporters such as Salonpas, Saudi 360, and Get More Vits.