Philippines gains halal cred for efforts at Muslim-friendly travel

Philippine Tourism Undersecretary Myra Paz Valderrosa-Abubakar receives the Emerging Muslim-friendly Destination of the Year award at the Halal in Travel Global Summit 2023 in Singapore on June 1, 2023. (Department of Tourism)

• Boosting arrivals from the Middle East is among the Philippine government’s priority goals for 2023
• Philippines becomes Emerging Muslim-friendly Destination of the Year at Halal in Travel Global Summit

MANILA: The Philippines is focused on positioning itself as a Muslim-friendly destination, its tourism authorities said on Saturday, after winning an award at this year’s Halal in Travel Global Summit.
Muslim travelers are one of the fastest-growing tourist groups and attracting them is crucial for the Philippines as following the COVID-19 pandemic, there has been a slowdown from Europe and China, which traditionally have been the main sources of visitors.
As the Muslim travel market is forecast to reach a value of $225 billion by 2028, the Philippine government announced last year that boosting foreign arrivals from the Middle East and Muslim-majority countries was among its priority goals.
The efforts were recognized with the Emerging Muslim-friendly Destination of the Year award during the Halal in Travel Global Summit — a key industry event — held in Singapore from May 30 through June 1 to honor places, groups, businesses, and people who have had a significant influence on the travel market for Muslims this year.
“This award is an affirmation of our collaborative efforts toward positioning the Philippines as a preferred destination for Muslim travelers, and strategically developing our halal tourism portfolio across our regions,” the Philippine Department of Tourism said in a statement quoting Secretary Cristina Frasco.
“This global recognition also opens up enormous opportunities for our country to introduce our rich and diverse culture and heritage evident in our Muslim communities, and our immensely beautiful destinations, including Mindanao,” Frasco said, referring to regions inhabited by the country’s Muslim minority.
In the predominantly Catholic Philippines, Muslims constitute roughly 5 percent of the country’s population of 110 million. Most of them live on the island of Mindanao and the Sulu archipelago in the country’s south, which are known as scenic locations with white sandy beaches and turquoise waters.
While many Muslim travelers look for restaurants serving food that is halal, or permissible under Islamic law, the Philippine Department of Tourism has employed “a wide range of services and amenities” designed to cater to them.
Tourism Undersecretary Myra Paz Valderrosa-Abubakar, who accepted the Emerging Muslim-friendly Destination of the Year award, said: “We hope to continue the great stride on tourism promotion and economic boost in our country for our Muslim brothers and sisters who are arriving in the Philippines,” she said, adding that Muslim visitors were welcome to explore the archipelago nation’s hospitality and more than 7,000 islands.