Saudi-based integrated tourism company DRB Arabia and the London-headquartered adventure sports company Extreme International have announced the launch of their collaborative venture, Extreme DRB Consultancy, marking a significant milestone in tourism and hospitality consultancy in Saudi Arabia and the region.
The new venture provides a highly localized and targeted service delivering tourism and hospitality consultancy across design, development, operation and marketing for an array of tourism infrastructure.
It combines Extreme International’s 27 years of operation and a sustained six-year presence in the Kingdom supporting numerous large-scale government and private adventure travel and tourism projects, and DRB Arabia’s solid hands-on expertise and robust understanding within Saudi tourism and investment sectors and Vision 2030 aspirations.
The collaboration has grown and developed through the strong friendship between Extreme CEO and Founder Alistair Gosling, Extreme Destinations Managing Director Ben Barker, DRB Arabia Founder and Group CEO Ahmad Arab and DRB Arabia Founder and Deputy Group CEO Abdulrahman Al-Madani.
Extreme DRB Consultancy aspires to revolutionize the tourism and hospitality consultancy landscape in the Kingdom and the MENA region, to unlock the full potential of tourism and hospitality, fostering growth and sustainability, and making these regions a global beacon for exceptional travel experiences.
Gosling said: “Extreme’s focus is to offer and deliver first-class tourism consulting services, develop adventure hospitality and experiences globally, and promote adventure sports participation, healthy lifestyles, job creation, infrastructure investment, and tourism while maintaining a
solid commitment to sustainability and the environment. We are excited to be able to make this happen within the Kingdom with such passionate and like-minded partners in DRB Arabia.”
Meanwhile, Arab said: “DRB Arabia was founded to discover and reinvent tourism and hospitality. We boldly adapt to industry changes, craft unforgettable journeys, and drive growth in the Kingdom’s tourism sector. Through the DRB Arabia and Extreme International partnership, Extreme DRB Consultancy brings a truly localized service united with global best practices, deep tourism and country knowledge, and innovative tourism solutions, further enhancing the overall quality of services in Saudi Arabia.”
