ROSHN celebrates 3 years of transforming Saudi real estate

ROSHN celebrates 3 years of transforming Saudi real estate
ROSHN’s first project in the Eastern Province — Alfulwa — is a garden city, which nestles modern, stylish, and sustainable homes around the iconic Al-Dakhna Mountain.
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Updated 11 September 2023
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ROSHN celebrates 3 years of transforming Saudi real estate

ROSHN celebrates 3 years of transforming Saudi real estate

ROSHN Group, a PIF-owned giga-project and Saudi Arabia’s leading real estate developer, is celebrating three years of success, which saw it open the door to a new way of living in the Kingdom, as well as make vital contributions to the nation’s ambitious Vision 2030 strategy for economic and social development. The group is using its third anniversary to look back at its remarkable achievements to date, having already sold up to 7,000 residential units and having signed contracts worth SR37 billion ($9.9 billion) to fund current projects.

The anniversary also provides an opportunity to anticipate the transformative agenda that will reshape the domestic real estate market as ROSHN pursues its mandate of building 395,000 residential units over 100 million square meters of land across the Kingdom.

“We’re immensely proud of all we have achieved over the past three years,” said David Grover, group chief executive at ROSHN. “None of it would have been realized without the incredible hard work, talent, and — above all — commitment of the entire ROSHN team and all our partners, empowered and inspired by the mandate and mission given to us by the crown prince. I believe that the new way of living we are bringing to the Kingdom, exemplifies the ethos of Vision 2030: It is ambitious, it looks to the future while paying homage to this nation’s rich culture and history, and it puts people — Saudi Arabia’s greatest natural resource — first. As we look ahead, our speed, scale, and ambition will only increase further as we deliver our vision to enable the nation’s vision.”

ROSHN’s biggest contribution to Vision 2030 to date has been its development of vibrant and human-centric communities, which integrate beautiful apartments, duplexes, villas, and townhouses with multi-tiered transport networks, attractive public spaces, landscaped parks and green areas, and best-in-class retail, sport, leisure, health, education, and civic infrastructure. Through this holistic approach to urban design, ROSHN is building real communities that will support fulfilling and healthy lifestyles for more than 2 million people by 2030 — making the group a key contributor to Vision 2030’s 70 percent homeownership target, as well as its quality-of-life goals.

ROSHN’s new way of living extends beyond the innovative master planning behind its integrated communities, to include the entire process of buying, living in, and one day selling a home. The new approach includes an award-winning sales center, where customers can discover more about the unique attributes of ROSHN homes and neighborhoods, as well as the partnerships that the group has established with leading financial houses to facilitate home loans. New ROSHN homeowners benefit from dedicated support throughout the handover process and receive their title deed on the same day that they take possession of their front door key.

In Riyadh, the group became the first giga-project to deliver to customers by handing over homes in Phase 1 of its flagship residential community, Sedra, two years ahead of schedule. When complete, Sedra will add 30,000 homes to the capital’s housing stock. Also in Riyadh, ROSHN is spearheading the development of Al-Janadriyyah District by enlivening it with a vibrant new community, Warefa, where more than 2,300 units will be home to over 13,000 residents.

Building on the success of Sedra, Alarous is bringing ROSHN’s new way of living to the Kingdom’s western coast. The community draws architectural inspiration from traditional local design, following ROSHN’s signature approach of combining cutting-edge building techniques and materials with the rich heritage of Saudi Arabia’s diverse regions.

ROSHN’s communities also take account of their natural surroundings, and this is especially evident in the group’s first project in the Eastern Province. Alfulwa is a garden city, which nestles modern, stylish, and sustainable homes around the iconic Al-Dakhna Mountain.

In bringing its vision for a new way of living coast to coast, ROSHN is raising the bar for the entire real estate sector. In 2022 alone, the group secured six International Standard Organization certifications, becoming the first GCC developer to secure the coveted ISO 9001 Quality Management certification and the first Saudi developer to attain the prestigious Building Information Management Kitemark from the British Standards Institute.

By 2030, ROSHN will have contributed SR312 billion to the national economy and generated 388,000 direct and indirect employment opportunities. Since its establishment, it has already created a workforce of more than 1,000 employees. Young, ambitious graduates are gaining a head start in their careers through ROSHN’s Himam Graduate scheme, which forms part of the group’s employee support framework that has helped to secure the “Best Places to Work” certification for three years running.


Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate

Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate
Updated 26 September 2023
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Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate

Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate

 

The Department of Culture and Tourism — Abu Dhabi is hosting Abu Dhabi Travel and Tourism Week from Sept. 25-30, a platform which brings together the emirate’s travel and tourism industry to foster growth and reinforce Abu Dhabi’s status as a global tourism hub. The initiative aligns with the emirate’s broader vision to welcome over 24 million visitors this year and further enhance the business and leisure tourism industries, driving economic impact to the UAE capital and beyond. 

The week starts with the first City Tourism Briefing event, followed by Abu Dhabi Business Events Forum, Abu Dhabi Wedding Show and the Future Hospitality Summit, leveraging the collective power of many tourism stakeholders from diverse industries, all contributing their expertise and insights to drive progress. 

Mohamed Khalifa Al-Mubarak, chairman of the Department of Culture and Tourism — Abu Dhabi, said: “The Abu Dhabi Economic Vision 2030 drives our ambitions to build a strong foundation of strategic partnerships that facilitate the establishment of the emirate as a thriving global hub for business, investment, and leisure travel. The Abu Dhabi Travel and Tourism Week is set to unlock new opportunities that reaffirm our commitment to positioning Abu Dhabi as a dynamic and sustainable hub for tourism. We look forward to fostering growth in the sector by accelerating high-potential industries such as gastronomy, aviation, and business events and welcome all of our partners and future collaborators to join us in our journey.” 

Abu Dhabi Travel and Tourism Week will advance the emirate’s tourism industry across a range of sectors, such as meetings, incentives, conferences and exhibitions events, hospitality, destination marketing, weddings, tourism strategy, and more. 

The platform joins a slate of DCT Abu Dhabi acceleration programs that are strategically designed to boost growth, elevate experiences, and reinforce the emirate’s status as a global culture and tourism hub — these include MICE industry incentive schemes such as Advantage Abu Dhabi and the Abu Dhabi Culinary Program.

Set to become an annual fixture on the calendar, each year Abu Dhabi Travel and Tourism Week will feature a mix of flagship and exclusive, one-off events.

The events for the 2023 edition include:

City Tourism Briefing — Sept. 25

Executives from across the tourism ecosystem, including aviation, travel, hospitality and retail sectors, in addition to government entities, took part in the City Tourism Briefing, which provided a platform for Abu Dhabi’s tourism sector to engage with industry stakeholders. The invitation-only forum hosted discussions on how to harness the latest innovations and trends to create a more resilient, inclusive, and sustainable future. The event also allowed DCT Abu Dhabi leadership to provide attendees with briefs on key initiatives, destination updates and upcoming plans.

Abu Dhabi Business Events Forum — Sept. 26-27

Returning for its third edition, ADBEF aims to be the foremost platform for the MICE industry in Abu Dhabi and the MENA region. The forum will facilitate the sharing of best practices, feature workshops delivered by professional MICE associations and keynote speakers, create social and networking opportunities, and foster the exploration of partnerships.

Abu Dhabi Wedding Show — Sept. 27-30

This inaugural event is set to be the premier platform for the destination wedding industry in Abu Dhabi and the MENA region, capitalizing on the emirate’s spectacular venues and infrastructure, natural beauty, and prestige as a must-visit location. The day will be dedicated to sharing best practices, learning from workshops led by professionals and members of Wedding Planner Associations, hearing from keynote speakers, and providing networking opportunities within the community.

Future Hospitality Summit — SEPT. 25-27 

FHS is an international platform where influential hospitality investment decision-makers gather to exchange knowledge, explore new partnerships, and shape the future of the hospitality sector. This event represents an evolution from the Arabian Hospitality Investment Conference and has been hosted in various emirates. This edition marks the first time it takes place in Abu Dhabi. 


Future-forward thinkers: ROSHN Hackathon winners revealed

Future-forward thinkers: ROSHN Hackathon winners revealed
Updated 25 September 2023
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Future-forward thinkers: ROSHN Hackathon winners revealed

Future-forward thinkers: ROSHN Hackathon winners revealed

ROSHN Group, a Public Investment Fund-backed company and Saudi Arabia’s leading mixed-asset real estate developer of integrated urban communities, announced the winners of the ROSHN Hackathon at Cityscape Global in Riyadh.

For the “New Venture Ideas” track, EcoFit won first prize for their cutting-edge development and received a prize of SR350,000 ($93,300), while the Wajid team secured the second place and received a prize of SR150,000. In the “Established Startups” track, NeoROSHN claimed the first prize worth SR350,000, while the JMM Innovation team won SR150,000.

Each track offered a first-place prize of SR350,000. In addition to the cash prizes, the winning teams will also be invited to attend Innovation and 10x Thinking training at Google workshop and the Saudi Arabia Google Cloud Launch event.

“The ROSHN Hackathon embodies our unwavering commitment to innovating for the future. It’s not just about real estate; it’s about ushering in groundbreaking technologies, setting unprecedented standards, and nurturing entrepreneurs and budding economic sectors across the Kingdom. Through the pioneering solutions proposed by these forward-thinking entrepreneurs and startups, the hackathon aims to elevate the quality of life for residents and tenants. We are focused on translating innovative ideas into tangible, state-of-the-art solutions tailored for everyday needs. I would like to extend my heartfelt congratulations to all the participants, especially our victorious winners, for showcasing such creativity and resilience,” said David Grover, CEO of ROSHN Group.

The hackathon showcased a dynamic gathering of 16 teams, hailing from both the Kingdom and outside. These teams adeptly navigated challenges across three pivotal sectors: the evolution of software solutions, the unveiling of groundbreaking products, and the transformation of infrastructure and compliance. The participant pool, teeming with tech aficionados, real estate experts, budding college visionaries, and prop-tech trailblazers, became a melting pot of innovative minds. All were united by a singular mission: to ideate transformative solutions addressing the pressing challenges of the real estate sector. Ensuring a rigorous and fair assessment, a carefully curated panel of experts with profound roots in the Saudi real estate, housing, and technology sectors undertook the responsibility of judging.

The essence of this hackathon resonates profoundly with ROSHN’s foundational ethos, serving as a marker of the confluence of diverse perspectives, collaborative ventures, and an indefatigable spirit of innovation. Such attributes not only pave the path for the future of real estate but also mirror ROSHN’s steadfast commitment to empowerment.

CityScape, a premier international real estate event, recently marked its inaugural appearance in the Kingdom, unfolding at the Riyadh Exhibition and Convention Center. ROSHN took center stage as founding partner of the event.


Young changemakers tackle societal issues at ‘SHAPEATHON’

Young changemakers tackle societal issues at ‘SHAPEATHON’
Updated 24 September 2023
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Young changemakers tackle societal issues at ‘SHAPEATHON’

Young changemakers tackle societal issues at ‘SHAPEATHON’

Global Shapers Jeddah Hub successfully organized SHAPEATHON, a social entrepreneurship hackathon that brought together passionate changemakers to develop innovative solutions for local societal challenges in three main tracks: Environment and Responsible Consumption, Health and Well-being, and Upskilling for the Future.

The Jeddah Hub is a part of the Global Shapers Community, a World Economic Forum initiative that aims to spark dialogue, action, and change. Jeddah Hub is made up of a pool of talented and driven Saudis youths coming together from diverse educational and professional backgrounds, including entrepreneurs, doctors, engineers, creative industry people, artists, corporate professionals, and athletes.

Over three days from Sept. 14-16, participants of the hackathon received mentorship, attended workshops, and worked collaboratively to develop their innovative concepts and prototypes. The final day culminated with participants presenting their solutions to a panel of judges, comprising industry experts and community leaders.

Speaking on the success of the event, Sarah Alharthey, curator of Global Shapers Jeddah Hub, said: “SHAPEATHON represents the power of collaboration and innovation, as it brought together a diverse group of passionate individuals to tackle pressing societal issues across multiple critical domains.” 

She added: “The event’s success highlights the remarkable potential for impact-driven projects that can contribute to the realization of Saudi Arabia’s Vision 2030, fostering empowerment within the nonprofit sector and nurturing the aspirations of emerging social entrepreneurs.”

SHAPEATHON was hosted by the University of Business and Technology, with support from sponsors, OLO, resal, and Vibes Offices. TAM served as the knowledge partner, providing valuable insights and resources to the participants. The event also secured partnerships with renowned institutions, including the University of San Diego and The Fowler Global Social Innovation Challenge.

The event successfully fostered an environment in which young innovators and social entrepreneurs could thrive. The hackathon was an ideal platform for impact-driven individuals to explore their creative potential and make a difference in their communities.

“We are thrilled with the success of SHAPEATHON,” said Ahmed Abulela, project leader of SHAPEATHON. “It is a testament to the talent, passion, and dedication of our community. We look forward to building on this momentum and to supporting our participants in their entrepreneurial journeys to make a positive impact in Jeddah.”


LuLu Group opens food processing and export hub in Italy

LuLu Group opens food processing and export hub in Italy
Updated 24 September 2023
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LuLu Group opens food processing and export hub in Italy

LuLu Group opens food processing and export hub in Italy

To further boost its sourcing operations and to bring in high-quality products for its large chain of hypermarkets, Abu Dhabi-based retail giant LuLu Group officially opened its world-class sourcing, food processing and export hub in Italy.

Y International Italia, the sourcing division of LuLu Group, was inaugurated by Guido Guidesi, Italian minister of economic development, in the presence of Yusuffali M.A., chairman and managing director of LuLu Group. Also present on the occasion were Roberto Rizzardo, head of FDI department of Invitalia; Valerio Soldani, director of Italian Trade Agency; Naser Al-Khaja, charge d’affaires at the UAE Embassy in Italy; Dr. Nasser Al-Balooshi, Bahrain ambassador to Italy; Cesare Trevisani, chairman of Arab Chamber of Commerce of Italy; Mohamed Althaf, director of LuLu Group; Allessandro Simone, country head of LuLu Group in Italy; and other officials. 

This move by the LuLu Group will further boost its sourcing operations not only from Italy but also from nearby European countries, ensuring uninterrupted supply and price stability of food products.

Ideally located at World Trade Center Malpensa Airport in Milan, the state-of-the-art facility will primarily focus on sourcing, processing, storing, packaging and exporting of top-quality food products from Italy to more than 255 LuLu Hypermarkets spread across GCC countries, Egypt, India, Indonesia and Malaysia. 

The focus categories include cheeses, chocolates, fruit jams, sweet and puff pastries, organic pasta, infused extra-virgin olive oil, and high-quality sea salt from well-known Italian brands. Apart from packed food, the center will also source and export a wide range of fruits and vegetables, including apples, grapes, kiwi and olives. 

Minister Guidesi expressed excitement on the opening of LuLu Group’s new project in Italy and assured the highest level of support and cooperation, which he said would further enhance trade ties between Italy and the Arab world. Speaking at the inauguration, Yusuffali said: “As a key partner in the food security sector in the Middle East, it is our ongoing strategy to set up our own sourcing and food processing units around the world to ensure uninterrupted supply and ensure competitive pricing by eliminating middlemen. 

“Italy has some unique cuisines, a vast variety of fruits, vegetables and various commodities and we are working closely with the Italian Trade Agency to boost the export of these products to our hypermarkets. We will be working closely with all stakeholders to promote the Italian brands by organizing Italian food festivals across our hypermarkets.” 

He added: “We will be initially exporting worth 50 million euros ($53.4 million) and expect to reach 200 million euros in two years. We are tying up with farmers cooperative societies to source fruits and vegetables, which will surely have a very positive impact on the agricultural sector of Italy. In addition, this project will also generate significant employment in Italy.” 

Headquartered in Abu Dhabi, capital of the UAE, LuLu Group has an annual turnover of $8 billion and employs more than 65,000 people from 43 different countries. It is ranked as the No.1 retailer in the Middle East and North Africa region and as one of the Top 50 fastest growing retailers in the world by Deloitte. 

LuLu Group has similar food processing centers in the UK, US, Spain, Turkiye, Vietnam, Thailand, China, and South Africa among others.


LuLu, Ariel celebrate National Day with Guinness record

LuLu, Ariel celebrate National Day with Guinness record
Updated 24 September 2023
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LuLu, Ariel celebrate National Day with Guinness record

LuLu, Ariel celebrate National Day with Guinness record

LuLu Hypermarket, the Kingdom’s fastest growing and largest retail chain, and Ismail Abu Dawood and Procter and Gamble Limited, manufacturers of products such as Pampers, Tide, Ariel and Herbal Essences, partnered to celebrate the 93rd Saudi National Day with a Guinness World Records title.

In partnership with Ariel Saudi Arabia, LuLu made an eye-catching formation in the shape of the number 93, using 16,494 Ariel detergent packs. The feat bagged the Guinness World Records title for the “Largest Packaged Product Number.”

The event, which took place at the Alawwal Park Stadium, Riyadh, on Sept. 19, was attended by popular Saudi actor Yousef Al-Jarrah. Guinness World Records officials were present to authenticate and certify the attempt. The LuLu and Ariel teams had been working for days on a logistics and design blueprint to build the formation.

To mark LuLu’s role in the progress of Saudi Arabia, the retail giant is partnering with Albir Charity to donate 6,000 packs from the display to families in need. This will also be part of the LuLu ESG effort. Of the remaining packs, more than 10,000 lucky customers shopping at LuLu stores in Riyadh on National Day, will get them for free on a “first come, first serve” basis.

“We are excited to aim for a Guinness World Records title dedicated to the Kingdom of Saudi Arabia on the occasion of the 93rd Saudi National Day,” said Shehim Mohammed, LuLu Saudi director. “It is an exercise that frames the progress of the Kingdom and LuLu’s role in it. The top detergent brand, Ariel, produced by our project partner P&G, is manufactured in the Kingdom and, like LuLu, it showcases the development of industry and business in modern Saudi Arabia. We have also built our charity and ESG initiative into the event, thus reaching out to families in need and also our valued customer base.”

Turki bin Moammar, Saudi government relations and public policy senior director at P&G, expressed the multinational conglomerate’s happiness at partnering with LuLu for this landmark event. He said: “At P&G, we are committed to helping create a better world for future generations by driving initiatives across our brands and operations that help the communities we operate in. Our longstanding collaboration with LuLu offers both organizations an opportunity to demonstrate the power of brands to enact positive change. This imaginative effort to mark Saudi National Day with a Guinness World Record is sure to capture the hearts of the public while also serving the noble cause of charity. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”

The project was also applauded by Fahad Al-Nashwan, assistant secretary-general at Albir Charity. He said: “Charity is one of the pillars of Islam and on the joyful occasion of Saudi National Day, what better way to join in celebrations than this, where families in need are served. We thank LuLu Hypermarket and P&G for reaching out in this imaginative way.”

Meanwhile, celebrity guest Al-Jarrah said: “I am very pleased to be here on this special day to celebrate the 93rd National Day and to participate with my brothers at LuLu Hypermarket and Ariel in achieving the world’s largest number, and I congratulate them on receiving the Guinness certificate.”

On Sept. 19, the display was inaugurated in the presence of LuLu top management led by Mohammed, director of LuLu Saudi. The P&G team was led by bin Moammar.