What We Are Buying Today: ‘Almugasap’ - Saudi traditional customes

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Updated 26 November 2023
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What We Are Buying Today: ‘Almugasap’ - Saudi traditional customes

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  • Hariry told Arab News: “I have always been motivated to showcase our traditional clothing to the new generation. By adding a modern twist to certain pieces, we aim to encourage them to wear and proudly exhibit our cultural heritage to the world”

In the ever-evolving world of fashion, Almugasap stands as a symbol of tradition and innovation, showcasing the beauty and richness of traditional Saudi culture.

Founded in 2021 by Arief Al-Sherif and Sari Salem Hariry, the brand has quickly become a driving force in reviving and promoting Saudi Arabia’s cultural identity, particularly in thobes, cloaks, and long female gowns that showcase a blend of tradition and modernity.

Specializing in outfits with a traditional flair, each piece is meticulously handcrafted with attention to detail, reflecting a commitment to preserving heritage while embracing the possibilities of the future.

The founders, driven by a deep-rooted love for designing traditional Saudi outfits since their youth, embarked on a journey to create a brand that celebrated the beauty of tradition with a contemporary twist.

Hariry told Arab News: “I have always been motivated to showcase our traditional clothing to the new generation. By adding a modern twist to certain pieces, we aim to encourage them to wear and proudly exhibit our cultural heritage to the world.”

Initially focused on men’s clothing, Almugasap expanded its repertoire with the addition of a women’s line when Reem Esailan joined the team. It captured the essence of Saudi femininity, blending traditional elements with modern silhouettes to create elegant and sophisticated outfits.

The brand also creates accessories, including bags made from bisht material.

Another standout piece is the agal, a traditional headpiece symbolizing Saudi heritage.

Almugasap has also contributed to the actors’ wardrobe in popular series such as “Sefer Berlik.” And the brand has played a vital role in outfitting various plays in Taif, Al-Balad in Jeddah during Ramadan, and AlUla, solidifying its presence in the theater industry.

Recently, it partnered with the Ministry of Culture for the exhibition “Common Ground,” showcasing men’s and women’s outfits celebrating the cultural heritage of Saudi Arabia.

Almugasap creations also impressed audiences and the media at the prestigious Red Sea Film Festival.

For updates and more information, visit Instagram at @almugasap.

 


British e-tailer unveils modest fashions for Ramadan by global designers

British e-tailer unveils modest fashions for Ramadan by global designers
Updated 01 March 2024
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British e-tailer unveils modest fashions for Ramadan by global designers

British e-tailer unveils modest fashions for Ramadan by global designers
  • Creations of 30 regional and international designers will be available until the end of April

DUBAI: British luxury e-tail platform Farfetch has unveiled a modest-wear fashion campaign for Ramadan by 30 regional and international designers, which will be available until the end of April.

Beyond ready-to-wear garments, the exclusive collections also have fine jewelry, footwear and homeware.

The participating labels include Dubai-based brands Bambah, Baruni and Dina Melwani, Italian label Brunello Cucinelli, Swiss jewelry brand Chopard, South African British label De Beers, Lebanese brands Jean Louis Sabaji, Saiid Kobeisy and Rayane Bacha, Italian fashion house Missoni, Turkish label Les Ottomans, British label Malone, Budapest-based fashion house Nanushka, Amsterdam-based brand Polspotten, Australian label Rachel Gilbert, New York-based Sachin & Babi, Emirati label Shatha Essa and British brand Yoko London.

Gaby Charbachy, Isabel Marant. (Supplied)

From impeccably tailored suits to striking kaftans, modest evening dresses to luxurious loungewear, the collections cater to various tastes and occasions, with a focus on the social aspect of the month of Ramadan.

Egyptian designer Maha Abdul Rasheed, founder of Bambah, told Arab News: “We are so proud to be partnering with Farfetch once again for this year’s modest-wear campaign. The marketplace business model is diverse, efficient and helps us work at a sustainable pace.”

Bambah. (Supplied)

“The platform itself is also very technologically advanced which helps us streamline operations and logistics in a timely manner,” she added.

From glamorous evening gowns adorned with elaborate embellishments to chic separates with a modern twist, Bambah ensembles work well for a formal sahoor gathering.

Shatha Essa. (Supplied)

Emirati designer Essa said the inspiration for her capsule collection “draws from the intricate interplay of nature’s subtleties, reimagined through an abstract lens, emphasizing the brand’s commitment to innovation and luxury.”

She added that Farfetch has been “a gate to the world for Shatha Essa.”

“(It is) an invaluable platform to showcase our collections,” the Dubai-based contemporary womenswear expert told Arab News. “The platform has significantly amplified our reach, enabling our unique and traditional designs to touch a wider, discerning audience.”

Essa’s collections often feature luxurious fabrics, intricate embroidery and embellishments. Whether it is a flowing abaya, a structured blazer, or a statement dress, Essa’s designs blend traditional elements with contemporary silhouettes.


Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections
Updated 01 March 2024
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Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

DUBAI: Sixteen Saudi fashion designers are showing off their latest collections at an international wholesale exhibition during Paris Fashion Week.

The Saudi 100 Brands showcase, which runs until March 2, is an initiative spearheaded by the Saudi Fashion Commission and aims to position Saudi designers and brands within the global fashion landscape.

Karen Wazen at the showcase. (Supplied)

This season’s presentation features all-women-owned and led brands.

The festivities are taking place at the historic Les Cordeliers, coinciding with the women’s segment of Paris Fashion Week.

The participating brands include The Dropped Collection. (Supplied)

“The event includes fashion shows and celebratory gatherings, highlighting the cultural richness and creative prowess of Saudi fashion,” a statement from the Saudi Fashion Commission read.

The participating designers include Mona Alshebil, Apoa, Ashwaq Almarshad, Chador, Charmaleena, Dazluq, Kaf by Kaf, Mashael Al-Faris, MD29, Abadia, Pavone, RMRM, Samar Nasraldin, The Dropped Collection, Yasmina Q and Yataghan Jewellery.


Georgina Rodriguez stars in new campaign for Arab lenses brand

Georgina Rodriguez stars in new campaign for Arab lenses brand
Updated 01 March 2024
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Georgina Rodriguez stars in new campaign for Arab lenses brand

Georgina Rodriguez stars in new campaign for Arab lenses brand

DUBAI: Argentine model Georgina Rodriguez is starring in another campaign for Arab brand Amara Lenses, whose products are available in the Gulf region.

In the short clip, posted on the brand’s Instagram page on Thursday, the Netflix star was spotted sporting the company’s brown and grey lenses.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amara Lenses (@amaralenses)

In one shot, she was seen wearing face accessories inspired by the Gulf region’s burqa.  

“Introducing our latest collection in collaboration with Georgina Rodriguez,” the brand captioned the post on Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amara Lenses (@amaralenses)

Rodriguez, who is now based in Saudi Arabia with her partner Portuguese footballer Cristiano Ronaldo and their children, was named the brand ambassador in March 2023.

“I’m so happy to be the face of Amara Lenses and it’s been wonderful to work with you,” she said in a video shared on the brand’s Instagram page at the time.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amara Lenses (@amaralenses)

Amara Lenses has previously collaborated with regional influencers including Saudi Arabian makeup artist Shouq Artist, Kuwaiti fashion blogger Fouz Al-Fahad, Bahraini content creator Zainab Al-Alwan, Kuwaiti influencer Fatima Al-Momen, and Egyptian actress Nour Ghandou.

The Arab brand sells lenses in various shades of grey, brown, green and blue.


Saudi fashion designer inspires futuristic cultural attire

Saudi fashion designer inspires futuristic cultural attire
Updated 29 February 2024
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Saudi fashion designer inspires futuristic cultural attire

Saudi fashion designer inspires futuristic cultural attire
  • Mohammed Al-Jishi is a self-taught fashion designer who uses his experience as an architect to create his own unique and eye-catching outfits
  • Al-Jishi: My background in architecture influences my approaches in creating fashion garments, mostly focusing on innovation, and how clothing interacts with the human body and space

RIYADH: Saudi fashion designer Mohammed Al-Jishi is known for thinking outside the box when it comes to his futuristic cultural designs.

Al-Jishi is a self-taught fashion designer who uses his experience as an architect to create his own unique and eye-catching outfits that draw attention every time he attends a big event.

“My background in architecture influences my approaches in creating fashion garments, mostly focusing on innovation, and how clothing interacts with the human body and space. I tend to think way beyond the box, which results in creating these unique attires,” said Al-Jishi.

Ever since he was a child, he has always been interested in fashion, but due to gender stereotypes in Saudi Arabia, this was only a pipe dream.

“As a young boy, society always related fashion to girls generally, so I wasn’t even allowed to think that I had a shot in the industry.”

However, he believed that getting into architectural studies would open doors for him in other design areas including fashion.

“I made the decision that I am not going to let what others expect from me define who I am. I pursued fashion, I started reading about it, watching fashion shows over and over, it was something I could do without boredom.”

After enrolling in multiple classes to improve his fashion sense, he began creating outfits for himself.

“I moved from the Eastern Province to Riyadh because the chances were higher to prove what I’m capable of doing. I started participating in the big events that are happening in Riyadh and thankfully they were successful experiences.”

Al-Jishi drew media attention to himself during the Saudi Cup by donning a unique outfit, which he claimed was influenced by Al-Soudah mountains in Abha.

“I had a great time in the Aseer region, especially in the city of Al-Soudah, which is famous for its beautiful views and mountains, known as the ‘City of Clouds’ due to its high mountain terrain. It was a great experience, there was one thing missing, that was wings, so I added wings to my outfit which were inspired by the traditional way of wearing the Masnaf. I hope that in the future it will be possible to fly above the clouds in the Abha to enjoy the maximum experience of its beauty,” Al-Jishi told Arab News.

He continued: “Therefore, I used traditional southern attire as a reference for the design and developed a way of wearing them in a futuristic, modern style in line with this year’s theme, the past and the future, In other words, heritage in the future.”

At the last Saudi Cup 2023, Al-Jishi wore a look that he imagined Saudi Arabia’s future city-dwellers might wear. He began to envision the traditional Saudi attire being elevated, and the result was an outfit inspired by the thobe, the mohazam, and the bisht. They have been redesigned to honor Saudi Arabia’s history and to demonstrate how quickly the country is developing.

“My design represents a creation that is traditional but modernized in a futuristic perspective,” said Al-Jishi.

He wore a satin black outfit during Riyadh Fashion Week, representing the black oil that the Kingdom is famous for.

“In this design, oil was used as a reference for inspiration to express its importance and impact on the Kingdom’s economy. Shiny organza fabric was used to symbolize oil and its luster and fluidity. Additionally, a golden belt made of iron was incorporated into the design to add an industrial touch, symbolizing oil as the black gold,” Al-Jishi said.

As for the silhouette, it is a sophisticated dramatic narrative inspired by the thobe chosen to represent and celebrate fashion from the region of the first Saudi state.

Al-Jishi approached the fashion industry with the goal of making a unique piece, which he saw as a challenge.

His attitude to fashion design is influenced by his architectural experience, producing clothes that are not only physically arresting but also take into account the human shape and how it interacts with its surroundings.

“I was initially trained to conceptualize and design buildings, the architecture brings a unique understanding of form and space to their new endeavor. The main approach is to think conceptually and tell a narrative through design that adds depth and meaning to the garment, not just something that looks good,” he said.

“All these designs are the beginning of what is coming,” Al-Jishi added.

He draws inspiration from the Kingdom’s past and portrays it in a futuristic way, which makes his creations stand out. He is now developing his own clothing line.


Model Loli Bahia builds ties with Louis Vuitton

Model Loli Bahia builds ties with Louis Vuitton
Updated 28 February 2024
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Model Loli Bahia builds ties with Louis Vuitton

Model Loli Bahia builds ties with Louis Vuitton
  • In-demand model is currently in Paris for the city’s fashion week

DUBAI: French-Algerian model Loli Bahia is cementing her relationship with the prestigious luxury brand Louis Vuitton.

This week, the fashion house unveiled its latest campaign for the Spring/Summer 2024 collection, featuring the 21-year-old burgeoning star.

In the promotional clip, Bahia showcased the brand’s pieces accessorizing with a vibrant orange Dauphine bag crafted from supple leather.

Complementing the statement accessory, she donned an oversized blazer dress adorned with multiple buttons, accentuated with white stockings and heels.

This is not Bahia’s first collaboration with the brand.

In March 2023, she walked the Louis Vuitton show during Paris Fashion Week.

Loli Bahia has previously graced the runways for Louis Vuitton. (Getty Images)

She graced the catwalk in a white suit that featured ripped trousers — secured with a thin black belt — and a blazer that was unbuttoned from the center. She donned closed-toed black heels and an off-white purse.

Bahia, who is signed to Women Management Paris, made her runway debut in 2020 at Louis Vuitton’s Fall 2021 show.

She also starred in the Parisian luxury house’s advertising campaign for Fall 2021.

The model is currently in Paris for the city’s fashion week.

On Tuesday, she made a striking debut on the runways walking for Saint Laurent. Dressed in a sheer knee-length beige gown featuring a sophisticated turtleneck, she added a touch of flair with a vibrant red belt adorned with a gold buckle and oversized bangles.

Last week, she opened the Versace runway during Milan Fashion Week in a black mini-dress, complementing her ensemble with a bold pop of color courtesy of a fiery red purse.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Loli bahia (@lolibahiaa)

She took to Instagram to express her excitement. “OPENING VERSACE… my best walk for now so proud,” she wrote adding a video of her walk.

Bahia is one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows.

She has walked for a host of prestigious labels, including Chanel, Tory Burch, Givenchy, Lanvin, Schiaparelli and Valentino.

Bahia also fronted campaigns for Saint Laurent, Tod’s, Isabel Marant, Courreges and Max Mara in addition to starring on the cover of Vogue Italia.