In the ever-evolving world of fashion, Almugasap stands as a symbol of tradition and innovation, showcasing the beauty and richness of traditional Saudi culture.
Founded in 2021 by Arief Al-Sherif and Sari Salem Hariry, the brand has quickly become a driving force in reviving and promoting Saudi Arabia’s cultural identity, particularly in thobes, cloaks, and long female gowns that showcase a blend of tradition and modernity.
Specializing in outfits with a traditional flair, each piece is meticulously handcrafted with attention to detail, reflecting a commitment to preserving heritage while embracing the possibilities of the future.
The founders, driven by a deep-rooted love for designing traditional Saudi outfits since their youth, embarked on a journey to create a brand that celebrated the beauty of tradition with a contemporary twist.
Hariry told Arab News: “I have always been motivated to showcase our traditional clothing to the new generation. By adding a modern twist to certain pieces, we aim to encourage them to wear and proudly exhibit our cultural heritage to the world.”
Initially focused on men’s clothing, Almugasap expanded its repertoire with the addition of a women’s line when Reem Esailan joined the team. It captured the essence of Saudi femininity, blending traditional elements with modern silhouettes to create elegant and sophisticated outfits.
The brand also creates accessories, including bags made from bisht material.
Another standout piece is the agal, a traditional headpiece symbolizing Saudi heritage.
Almugasap has also contributed to the actors’ wardrobe in popular series such as “Sefer Berlik.” And the brand has played a vital role in outfitting various plays in Taif, Al-Balad in Jeddah during Ramadan, and AlUla, solidifying its presence in the theater industry.
Recently, it partnered with the Ministry of Culture for the exhibition “Common Ground,” showcasing men’s and women’s outfits celebrating the cultural heritage of Saudi Arabia.
Almugasap creations also impressed audiences and the media at the prestigious Red Sea Film Festival.
For updates and more information, visit Instagram at @almugasap.
