How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East

Special How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East
Saudi Arabia’s Crown Prince Mohammed bin Salman announced in September this year plans for the Kingdom to establish a global water organization based in Riyadh. (AFP)
Short Url
Updated 07 December 2023
Follow

How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East

How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East
  • Up to 83 percent of MENA population found to be experiencing water scarcity owing to impact of climate change
  • Most Saudi consumers consider government leaders more concerned than business counterparts about water shortage and climate change

DUBAI: The global research nonprofit World Resources Institute says approximately 83 percent of the population in the Middle East and North Africa region faces water stress owing to the impact of climate change.

Despite being judged the globe’s richest country in terms of natural resources, Saudi Arabia is one of the world’s most water-scarce countries. While the global benchmark for absolute water scarcity is 500 cubic meters per capita annually, Saudi Arabia’s availability is only 89.5 cubic meters.

As long-term shifts in temperatures and weather patterns cause water bodies to dry up, Saudi Arabia and its neighbors face a common challenge, that of providing their citizens and residents a reasonably good standard of living in the world’s most arid region.

In efforts to drive change, Saudi Arabia is taking a leading role in global forums, leveraging its influence at the G20 intergovernmental forum and the Clean Energy Ministerial to highlight not only environmental concerns but also regional expertise.

Nowhere is that more evident than at the ongoing UN Climate Change Conference, or COP28, in Dubai where Jean-Francois Gagne, head of the secretariat at the Clean Energy Ministerial, stressed the importance of regional coordination in advancing ambitions to address climate change.




About 53 percent of Saudi consumers listed clean and safe water as a significant environmental concern. (AFP)

“Saudi Arabia has the advantage of being at the G20 table, allowing it to play a leadership role in bringing regional knowledge and environmental concerns to the international table. This is crucial because we need all regions of the world to move forward together,” Gagne previously told Arab News.

“When you have regional champions, it really helps making sure that there’s no one that gets left behind in terms of advancing our clean energy goals.”

In parallel, there has been a noticeable change in the Saudi public’s perception of the challenges posed by climate change in recent times.

The Ecolab Watermark Study, a global survey that measures consumers’ perception of water across 15 countries, indicates a high level of awareness by Saudi consumers, and both concern and optimism about overcoming climate challenges.

According to the study, which was launched in 2023, about 53 percent of Saudi consumers listed clean and safe water as a significant environmental concern, while 80 percent agreed that water scarcity can be effectively addressed.




Saudi Arabia currently relies heavily on groundwater and desalination plants to meet its water needs. (AFP)

“Saudi consumers are correct, and with a combination of strategies across government, business and industry, and adoption of smart water technologies, the management, conservation and security of water can be meaningfully addressed,” said Stefan Umiastowski, Ecolab’s senior vice president and market head of India, Middle East, Africa.

Saudi Arabia currently relies heavily on groundwater and desalination plants to meet its water needs, and with its fast-growing population and rapid industrial growth, demand is increasing.

Umiastowski pointed out that with the continued decline in groundwater levels and increased pressure on existing resources, an eventual water crisis cannot be ruled out.

“The good news is that sustainable water management practices and solutions are available and can be implemented quickly and effectively,” he told Arab News.

The Ecolab study found that despite a significant majority of consumers believing that water scarcity can be addressed, around 74 percent of them feel that businesses and manufacturers need clearer guidance and plans.

In fact, approximately three-quarters of Saudi consumers perceive government leaders as more concerned than business and nonprofit leaders about the necessity for water conservation and climate change.

“This insight on water stewardship from a consumer perspective indicates the need for both urgent and more visible action by business and industry to increase sustainability measures,” Umiastowski said.

Batoul Almutab, environmental, social and governance expert, and founder of Incora Consultancy, says there are indications of a change in how Saudi consumers view climate change as the Kingdom actively works to increase awareness and advocate for sustainable behaviors.

Almutab says this commitment is evident in the education system, where children are learning about sustainable practices as part of the nationwide school curriculum. She also believes that the younger generation of Saudis is far more likely to purchase items from brands that prioritize sustainability.

“In fact, 62 percent of Gen Z shoppers opt for sustainable brands, with 73 percent willing to spend more for sustainable products,” she told Arab News.

“While we have yet to have a collective cultural awakening, the generations to come will spearhead this shift.”

Despite the many initiatives aimed at addressing the question of water scarcity in Saudi Arabia, Almutab believes there is room for improvement.




Effective and sustainable water and waste management will be a significant step forward in addressing key environmental issues, said Daymion Jenkins. (AFP)

“The country is one of the most water-scarce countries in the world. It has both limited freshwater resources and high consumption rates,” she said.

She lists the primary causes of water scarcity in the Kingdom as rapid population growth, increased urbanization and extensive agricultural activities, which have all put a strain on available sources.

Fortunately, according to Umiastowski, water consumption can be reduced, reused, made more efficient and better secured.

“From consumer, to business, to industry, to government, actions and solutions are possible. Awareness is certainly increasing, and implementation has started, but needs to be accelerated quickly,” he said.

Saudi Arabia’s Crown Prince Mohammed bin Salman announced in September this year plans for the Kingdom to establish a global water organization based in Riyadh.

This initiative demonstrates the Kingdom’s dedication to worldwide cooperation in addressing water scarcity issues and advocating for responsible management practices.

Saudi Arabia has also made significant commitments to addressing global water supply challenges. The Saudi Authority for Industrial Cities and Technology Zones has launched the Voluntary Commitment to Water Sustainability initiative, which is aligned with the country’s focus on enhancing water security for economic and social progress.

“These initiatives send clear signals that Saudi Arabia is dedicated to tackling domestic water security challenges, and leaning on global lessons learned about how to effectively manage the source and quality of groundwater supplies, to ensure resilience in a period of rapid social and economic growth,” Daymion Jenkins, director of earth and environment at Canadian consulting firm WSP’s Middle East branch, told Arab News.

The Water Act, part of Saudi Vision 2030, also sets out a range of key actions to address challenges. This includes central ownership and licensing for the use and exploitation of water resources, as well as the preparation of a national strategy and emergency management plan for supply.

“As these policies and guidance develop, there will be a coherent plan to managing the risks associated with water integrity and supply. There is significant technical work required to develop these strategies, which are critical to address potential water scarcity in the Kingdom,” said Jenkins.




Saudi Arabia has also made significant commitments to addressing global water supply challenges. (AFP)

He points out that at least 40 percent of Saudi Arabia’s water supply comes from groundwater, and in certain instances the reliability of these sources is critical.

Moreover, excessive extraction of groundwater could diminish their yield, causing problems for regions heavily dependent on this scarce resource to meet the needs of densely populated urban areas, agricultural lands and industrial zones.

“Aquifers, which store and supply these groundwater sources, include shallow water bodies which have the capacity to recharge, and ‘fossil’ water supplies, which are isolated within deep geology and are finite resources,” said Jenkins.

INNUMBERS

• 89.5 cubic meters Saudi Arabia’s water availability per capita annually.

• 53% Saudi consumers see water scarcity as a concern.

• 73% Gen Z shoppers willing to spend more on sustainable brands.

A good case in point is Saudi Arabia’s northeast, he said, where water supply mainly comes from groundwater.

A fuller understanding of these aquifer systems and the implementation of effective management practices will contribute significantly to aligning extraction rates with recharge rates from elevated areas, he said. This alignment would, in turn, sustain their long-term viability and positively impact overall water security, he added.

In this context, Jenkins says it is important to note that waste management forms the foundation of many environmental initiatives.




80 percent of Saudis agreed that water scarcity can be effectively addressed. (AFP)

Programs aimed at reduction, recycling, efficient utilization of waste for green energy generation, and the promotion of a circular economy, where materials are reused beneficially, are crucial components of this agenda.

“Saudi Arabia has stated objectives to divert 82 percent of waste from landfill, with significant recycling, composting and waste-to-energy targets,” he said. Effective and sustainable water and waste management will be a significant step forward in addressing key environmental issues, he added.

All things considered, there is little doubt that Saudi Arabia’s government is actively pursuing multiple measures and unconventional initiatives to combat water scarcity.

These efforts encompass stringent regulations and standards governing usage, the promotion of applicable technologies and practices, and substantial investments in research and development aimed at fostering innovative solutions for water management.

“Saudi Arabia has the right tools to address the water scarcity problem effectively,” Umiastowski said. “And with continued investment in research and innovation, public awareness and education, and collaboration with international expertise, it can become more water secure.”


Reading marathon promotes library culture, greener future

Reading marathon promotes library culture, greener future
Updated 04 March 2024
Follow

Reading marathon promotes library culture, greener future

Reading marathon promotes library culture, greener future
  • Bookworms’ efforts over three days concluded with pledge to plant over 2,500 trees in Saudi Arabia, Egypt and Morocco

DHAHRAN: A reading marathon to promote library culture and environmental awareness was recently organized in Saudi Arabia, Egypt, and Morocco, with over a quarter of a million pages read.

The Arab libraries that participated in the three-day event were King Abdulaziz Center for World Culture, also known as Ithra, the Bibliotheca Alexandrina in Egypt and the National Library of Morocco.

The goal of the marathon was to plant one tree for every 100 pages read, which Ithra estimates would take an average reader one hour. The center said that 326,250 pages were read during the reading marathon, equivalent to 2,504 trees.

The largest reading marathon in Arab libraries was organized ‘to inspire the society to read in public libraries, believing in the library’s role in enriching the scientific and cultural life.’ (Supplied/AN photos)

The printing of physical books consumes a large percentage of trees, so the planting of new ones directly arrests some of that loss.

Upon arrival at the designated library during operating hours, participants registered at the reception and received a QR code which they used throughout the experience. They were gifted a bookmark and a notebook to log their details. Upon completing their reading for the day, they returned to the reception area to declare the number of pages they read, which were then logged.

HIGHLIGHTS

• According to Ithra, 326,250 pages were read during the reading marathon, equivalent to 2,504 trees.

• Ithra will plant the trees on the readers’ behalf in collaboration with the National Center for Vegetation Cover Development and Combating Desertification in Saudi Arabia.

• A token of appreciation was awarded to those who read 100 pages, 200 pages, 500 pages and 1,000 pages.

In an effort to encourage reading in public spaces, all had to read books in-person in order for it to count, participating on one, two or all three days depending on availability.

The largest reading marathon in Arab libraries was organized ‘to inspire the society to read in public libraries, believing in the library’s role in enriching the scientific and cultural life.’ (Supplied/AN photos)

A token of appreciation was awarded to those who read 100 pages, 200 pages, 500 pages and 1,000 pages.

At Ithra, a large screen updated the number of pages completed in real time, as well as showing the updated numbers from Morocco and Egypt.

“This is the largest reading marathon in Arab libraries, held for three days from Feb. 29 to March 2. It seeks to inspire the society to read in public libraries, believing in the library’s role in enriching the scientific and cultural life,” an official statement by Ithra said.

The largest reading marathon in Arab libraries was organized ‘to inspire the society to read in public libraries, believing in the library’s role in enriching the scientific and cultural life.’ (Supplied/AN photos)

Abdulrhman Al-Qahtani was one of the participants at Ithra. An avid reader, he drove a short distance to the center to join in the fun after coming across a post about it on social media. With his cup of black coffee situated on a small round table, he found a comfortable spot in a plush seat in the middle of the plaza and was immediately immersed in a book written by the late, great Egyptian author Taha Hussein.

Speaking to Arab News, Al-Qahtani said: “I have a ritual of reading every afternoon during the weekend, but this time, it’s with an even greater purpose. Normally, people read for their own personal pleasure or growth but this was an opportunity to do what I already do — and the world would also benefit.

Planting trees is going to help make the world more beautiful, but the lasting impact on our planet will be immense.

Abdulrhman Al-Qahtani, Reading marathon participant, Ithra

“Planting trees is going to help make the world more beautiful, but the lasting impact on our planet will be immense. I’m happy to do my part.”

Talking about the experience, he added: “Usually, I read on my own at various places with the sounds of laughter swirling around me. Here, I’m amongst other readers. Ithra did a great job in making this a suitable environment for reading. Instead of reading 100 pages, you’ll read 200.

“This is my first time participating and it has been such a great experience. I brought my own book but once I’m done, I’ll browse the books available here and I’m sure I’ll read pages from those, too,” he concluded.

The largest reading marathon in Arab libraries was organized ‘to inspire the society to read in public libraries, believing in the library’s role in enriching the scientific and cultural life.’ (Supplied/AN photos)

While many of the books on the shelves at Ithra were in Arabic, readers were encouraged to read any book in any language. They could bring their own, like Al-Qahtani, or borrow some from the shelves. The pages could also be from the same book or from multiple books.

The space directly beneath the iconic Ithra library also had seats for people to sit and read on. Ithra added temporary booths with books in the middle of the plaza for easy access.

Ithra will plant the trees on the readers’ behalf at a later date, in collaboration with the National Center for Vegetation Cover Development and Combating Desertification in Saudi Arabia. The other participating countries will also plant trees in their local communities.

 


Exhibition at Saudi creative hub shows anonymous artist’s personality

‘Finally it’s my incomplete exhibition’ is at Huna Takhassusi until march 7. (AN photos by Rahaf Jambi)
‘Finally it’s my incomplete exhibition’ is at Huna Takhassusi until march 7. (AN photos by Rahaf Jambi)
Updated 04 March 2024
Follow

Exhibition at Saudi creative hub shows anonymous artist’s personality

‘Finally it’s my incomplete exhibition’ is at Huna Takhassusi until march 7. (AN photos by Rahaf Jambi)

RIYADH: A collaboration between Saudi creative hub Burble and anonymous artist Mo Lazim Tearef has brought a personality-themed art exhibition to Riyadh.

“Finally it’s my incomplete exhibition” is at Huna Takhassusi until March 7. It features seven blue and red paintings created with acrylics, along with a bare space representing unfinished works. Together, the works tell MLT’s story (whose name translates as “You don’t need to know”) as he confronts two traits that annoy him about his own character — haste and excuses.

Mohammed Al-Kabeer, curator and founder of the exhibition, said this was the third and final episode of MLT’s story, following on from “Grandpa’s Kid” and “My friend is a vampire.”

‘Finally it’s my incomplete exhibition’ is at Huna Takhassusi until march 7. (AN photos by Rahaf Jambi)

“MLT created this exhibition (by) rushing everything with an incomplete vision, which showcases how hasty he is,” he said.

The artist has created square characters to symbolize his excuses. The blue one is “the father of excuses” while the red ones are the small ones who follow.

Al-Kabeer said: “Father of excuses is a character that resides within each of us. He constantly rationalizes our actions, providing excuses that enable us to persist and persuade ourselves of the righteousness of our deeds regardless of their merit. He holds excuses in high regard, treating them as his own offspring.

‘Finally it’s my incomplete exhibition’ is at Huna Takhassusi until march 7. (AN photos by Rahaf Jambi)

“The persona takes inspiration from the (purple) dot on the Burble logo. MLT opted for blue and red (because the) amalgamation results in the color Burble (purple).”     

The exhibition walks viewers through MLT’s perception of excuses in every action he performs, touching their hearts along the way. The abandoned paints, brushes and mop in one corner represent his unfinished work.

“We have collaborated with more than 30 artists, but MLT is the only (one we have) adopted and who we have a lifetime contract with,” Al-Kabeer added.

Burble is a multidisciplinary creative hub that focuses on exhibitions, talks, courses and pop-ups.

 

 


Who’s Who: Majed Fuad Al-Sinan, regional director of KFB Holding Group

Majed Fuad Al-Sinan
Majed Fuad Al-Sinan
Updated 04 March 2024
Follow

Who’s Who: Majed Fuad Al-Sinan, regional director of KFB Holding Group

Majed Fuad Al-Sinan

Majed Fuad Al-Sinan has served as regional director of KFB Holding Group since September 2021.

The group brings the latest technologies to Saudi Arabia, and adapts products for local conditions, aligning with the community development ambitions of the Kingdom.

In his role, Al-Sinan is responsible for creating and exploring new markets to develop projects and increase the company’s market share. He also focuses on maintaining and strengthening relationships with existing customers, as well as a network of public and private partners.

In addition to his role at KFB Holding Group, Al-Sinan has worked as general manager at the MEMF Electrical Industries Co. solar and modular solutions business unit since December 2023. Since April 2022, he has served on the board of B&R Gulf LLC.

Before his role at KFB, Al-Sinan held a range of corporate roles, reflecting his extensive professional experience.

From June 2019 to May 2021, he worked as business development manager for Saudi Arabia at Lefebvre Engineering FZC in the UAE. In this role, he was responsible for creating and exploring new markets, maintaining customer relationships, and supporting the development and implementation of sales strategies.

From May 2015 to April 2019, Al-Sinan served as power division head at APTC Trading Co. Ltd. in Saudi Arabia. In this position, he managed the sales, services and projects departments. He developed business plans and sales strategies for the division, provided timely feedback and reports to senior management, and controlled expenses to meet budget guidelines.

From December 2012 to April 2015, Al-Sinan worked as proposal manager at Dar Al-Riyadh Holding Co. Ltd. Dar Masdar. His responsibilities included managing all proposal functions, optimizing the gross margin of the value chain and ensuring proactive contribution to competitive biddings.

In 2012, Al-Sinan worked as an inside sales engineer at Cooper Industries, which was acquired by Eaton the same year. In this role, he provided cost estimates and prepared quotations, determined customer requirements, recommended specific products and solutions, processed purchase orders, and educated customers about product features and benefits.

He began his career in August 2008 at Mohammad Al-Mojil Group, working in various project sites before being transferred to the contracts department in the head office. He left the company in January 2012.

Al-Sinan holds a bachelor’s degree in applied electrical engineering from King Fahd University of Petroleum and Minerals in Dhahran.

 


Jeddah art exhibition highlights students’ creative odyssey

Layal Alireza's work explores the concepts of identity and culture, drawing inspiration from old Jeddah as a foundational elemen
Layal Alireza's work explores the concepts of identity and culture, drawing inspiration from old Jeddah as a foundational elemen
Updated 04 March 2024
Follow

Jeddah art exhibition highlights students’ creative odyssey

Layal Alireza's work explores the concepts of identity and culture, drawing inspiration from old Jeddah as a foundational elemen
  • “The real challenge lies in sustaining motivation and consistently producing top-tier work over the two-year period, akin to a marathon rather than a sprint"

JEDDAH: The inaugural IB2 Visual Art Exhibition at the British International School of Jeddah opened with a display of 70 pieces created by eight students.

The exhibition, which runs until March 7, features diverse themes and art forms including painting, printmaking, photography, digital art, sculpture and installations. The works reflect each artist’s unique journey.

Head of Secondary School Pierre Scottorn said the art section of the International Baccalaureate diploma was very demanding: “Every student studying art in the program is featured in this exhibition. Over two years, they must create a comprehensive portfolio of work that includes a significant written component. (It) is not just a creative subject; it is highly academic. Students carefully curate their exhibition space, explaining the reasoning behind their artistic choices. Their grades are based not only on their artwork but also on the written explanations and overall presentation of the exhibition.”

Layal Alireza's work explores the concepts of identity and culture, drawing inspiration from old Jeddah as a foundational element of her family history. (Supplied)

He added: “The purpose of this exhibition is to showcase the exceptional talent of our students and the high-quality teaching that supports them. It is a celebration of their hard work and dedication.”

Scottorn also highlighted the diverse career paths students could subsequently pursue.

“Some students will continue their studies in art at university, while others will pursue different careers such as fashion or architecture. Our students have been successful in gaining admission to top universities globally, thanks to the high standards of their work. The quality of their art significantly impacts their university applications and future opportunities,” he said.

Layal Alireza's work explores the concepts of identity and culture, drawing inspiration from old Jeddah as a foundational element of her family history. (Supplied)

“The real challenge lies in sustaining motivation and consistently producing top-tier work over the two-year period, akin to a marathon rather than a sprint. This challenge extends to both students and teachers, requiring ongoing support and encouragement.”

Scottorn said he wanted his school to become a leader in the arts and added he valued partnerships with other organizations and individuals that would support this. He also hopes to introduce an artist-in-residence program in due course.

Shehzia Khan, head of visual art, shared insights into the depth and personalization of the students’ higher level art projects.

(L to R) Jude Kayal, Ayesha Rehman, Mayar Abdul Nnabi, Mrs. Shehzia Khan, Loulwa Al-Banna, Shahad El-Adawy, Sara Kreidieh, Mashael Iqbal. (Supplied)

“All the students participating in this exhibition are enrolled in higher level art. This year, they explored deeply personal themes showcasing a diverse range of subjects including fame, journeys, stages of life, empowerment of Saudi women, freedom, addiction, the human body, and culture and identity,” she said.

“Each student has chosen a theme close to their heart, demonstrating individualized and passionate explorations. The IB program offers students the freedom to choose their artistic direction after mastering foundational skills in oil painting, graphic design and sculpture.”

Khan said the exhibition served as the final exam, where each student had to display a minimum of eight pieces, curate their display, and provide detailed curatorial rationale and exhibition texts.

Mashael Iqbal, one of the exhibiting students, said: “I aimed to challenge the norms and shed light on the complexities of fame. By delving into themes of sexualization, method acting, and the darker side of celebrity lifestyles, I strived to provoke thought and evoke emotions. Each element in my exhibition represents a facet of the industry that often goes unnoticed. My passion for art and storytelling drives me to consider a future in the creative field, with a keen interest in exploring animation and digital media.”

Saudi art student Sara Kreidieh added: “My exhibition theme centers on the human body, delving into deeper dimensions beyond the physical aspects typically associated with it. Through my artwork, I aim to shed light on masculinity, the reluctance to seek help, confused identities, and societal issues such as racism, emotions, stress, and body dysmorphia. My collection includes paintings, photography, digital pieces and sculptures. I plan to pursue studies in architecture and eventually return to Saudi Arabia for professional work in the field.”

Even the school’s nursery level pupils are part of the exhibition. Helen Elhoss, head of early years, said: “Our children begin their art journey at two years old. Guided by the Reggio Emilia approach, children are encouraged to explore diverse avenues for expressing their creativity and thoughts.

“The theme of our exhibition was centered around community. Some of our children ventured into the community to understand its significance to them. They then represented their interpretations incorporating elements like nature.”

 


Saudi HR fund organizes forum for career counseling, training

Job seekers at the Madinah forum organized by Human Resources Development Fund (HRDF) in October 2022. (Supplied)
Job seekers at the Madinah forum organized by Human Resources Development Fund (HRDF) in October 2022. (Supplied)
Updated 04 March 2024
Follow

Saudi HR fund organizes forum for career counseling, training

Job seekers at the Madinah forum organized by Human Resources Development Fund (HRDF) in October 2022. (Supplied)
  • Developing human capital is a key aspect in implementing the Kingdom’s Vision 2030, said Dr. Mohammed Al-Abdulhafedh, former director general of joint training at the Technical and Vocational Training Corp.

RIYADH: Under the patronage of Prince Hussam bin Saud bin Abdulaziz, the Liaqaat Baha Forum was launched on Monday at Al-Baha University.

Organized by the Saudi Human Resources Development Fund, the three-day forum aims to provide programs and services for individuals and establishments, offering insights into career counseling and training.

The event seeks to invest in human capital and enhance the skills of workers to enter a competitive market, targeting both job seekers and employers.

HIGHLIGHT

Through workshops, lectures, and other activities, the forum aims to establish positive partnerships with private sector entities and create job opportunities to boost the national economy.

Through workshops, symposiums, lectures, and other activities, the forum aims to establish positive partnerships with private sector entities and create job opportunities to boost the national economy.

An accompanying exhibition will showcase job opportunities for male and female job seekers, along with various training sessions provided by participating establishments.

Awwad Al-Dhafeeri, CEO of Shabakat ABAD Training Institute (L) and Dr. Mohammad Al-Abdulhafedh, a former Director General of Joint Training at the General Corporation for Technical and Vocational Training. (Supplied)

Additionally, visitors will receive information on the career counseling portal Subol to help them understand current and future skills needed in the labor market.

Developing human capital is a key aspect in implementing the Kingdom’s Vision 2030, said Dr. Mohammed Al-Abdulhafedh, former director general of joint training at the Technical and Vocational Training Corp.

Al-Abdulhafedh said that the forum focuses on optimizing the benefits of training to qualify workers and that the exchange of experiences between human resources specialists and academics is crucial in developing the skills of those in the workforce, ultimately contributing to the growth of the national economy.

Sharpening the skills of employees ultimately reduces production costs and increases productivity, he added, while continuous training is essential in the face of ongoing technological developments, which have a profound impact on labor markets.

Al-Abdulhafedh said that businesses now recognize the significance of prioritizing professional certificates, which have become requirements for various professions, fostering competition among enterprises.

According to Shabakat ABAD Training Institute CEO Awwad Al-Dhafeeri, developing employee skills is crucial for businesses to stay competitive in the global market and enhance employee efficiency, foster innovation and improve products and services.

Supervisor-led training is no longer sufficient due to rapidly changing technology, he added, while distinguishing employees through the continuous development of their skills provides a competitive advantage in the job market.