According to a report by IMarcGroup, the GCC commercial printing market, of which Saudi Arabia is the largest and leading market, reached SR29 billion ($7.73 billion) in 2022 and is expected to grow to SR34.5 billion by 2028, exhibiting a CAGR of 2.82 percent during 2023-2028. The Kingdom’s printing sector, bolstered by the presence of more than 1.2 million SMEs and the opening of new offices, is expected to see a healthy increase in print volume, aligning with the region’s robust economic growth.
In a significant move, Gulf Business Solutions has partnered with global innovator Fujifilm to introduce state-of-the-art multi-function printers to the Kingdom. This collaboration marks the introduction of Fujifilm’s advanced integrated office technology and office printers in Saudi Arabia.
The partnership sees GBS’ expertise and history in managed print services play a pivotal role in making it a strategic and robust partner, able to deliver a comprehensive printing solution such as Fujifilm’s. This new solution utilizes innovative LED technology, which manages to achieve higher standards of image quality with unmatched precision and higher operational efficiency, while maintaining environmental sustainability.
The cutting-edge hardware of Fujifilm’s printers combined with the sophisticated MPS software provided by GBS means customers get access to an integrated and end-to-end printing solution offering unmatched efficiency and effectiveness in the market. Furthermore, Fujifilm has earned a solid reputation for reliability and expertise in improving work processes in Japan, throughout Asia Pacific and globally.
Abdulrahman Majdi, country manager of GBS, said: “Our belief is that the Saudi market should have access to the finest and most advanced solutions and so GBS will collaborate with key stakeholders within Saudi sectors, building strong partnerships to drive the adoption of managed print services contracts and Fujifilm’s MFP technology.”
He added: “Fujifilm’s MFP technology is exactly that and is capable of completely redefining workplaces and efficiency in workflows. This partnership represents our commitment to redefining this market and the integrated office technology solutions sector as a whole by introducing this first-of-its-kind technology in the Kingdom.”
On the training front, GBS is setting up a comprehensive help desk and technical support system, along with training for key users and system administrators during implementation. “Remote monitoring, diagnostics and support for the MFPs under contract, along with MPS software updates, are part of our commitment to our clients,” Majdi said.
Commenting on the motivation behind the partnership, Majdi pointed to the partnership’s potential impact on the Saudi market, including contributions to cost reduction, asset utilization, document security, office workflow integrations and support for clients.
Chris Darnley, general manager at Fujifilm, said: “We believe that partnering with GBS, known for their deep market penetration and expertise in the Kingdom, to bring Fujifilm’s MFPs will be an appealing service offering for customers. The Saudi market is ripe as ever for the latest technological advancements.”
Highlighting the partnership’s alignment with the Kingdom’s Vision 2030, he added: “We look forward to our products contributing to the utmost efficiency of businesses in Saudi Arabia, in line with Vision 2030. We intend to assist in improving the Saudi business communication environment through integration with the latest technological offerings.”
The strategic partnership between GBS and Fujifilm, which combines GBS’ market expertise with Fujifilm’s innovative MFP technology, is poised to become a key driver of technological advancement and sustainable growth, redefining the landscape of office technology solutions in the Kingdom.
