Al-Maha United Travel has partnered with Akasa Air, India’s fastest-growing airline, as its general sales agent for Saudi Arabia. The Jeddah-based travel management company will serve as an integral and strategic partner to Akasa Air, supporting sales and marketing strategies to launch its presence and provide outreach to potential customers in the region.
Having commenced operations on Aug. 7, 2022, Akasa Air currently boasts a fleet of 22 aircraft and is poised to extend its reach to international destinations by mid-2024. With a commitment to delivering warm and efficient customer service, reliable operations, and affordable fares, Akasa Air has served more than 6.3 million passengers and currently connects 17 cities across India. The airline’s success is powered by its culture of “employee centricity, cost leadership, and service excellence, all built on a foundation of world-class safety.”
Praveen Iyer, co-founder and chief commercial officer, Akasa Air, said: “We are delighted to announce our partnership with Al-Maha United Travel in the Kingdom of Saudi Arabia. Given the growing economic significance of the Kingdom and Akasa’s strategic interest in Saudi Arabia, this move further enhances our network offering from India to international destinations. Al-Maha United Travel as our inaugural international GSA instills confidence that this collaboration will significantly bolster our sales and marketing endeavors in-market. We are excited to open our sales and distribution network to our customers based in the Kingdom of Saudi Arabia and offer them the signature Akasa experience including multiple industry-first, customer-friendly products, and services at the most affordable fares.”
Bassam Abdu Al Assiri, general manager, Al-Maha United Travel, said: “Al-Maha United Travel is proud to be the GSA partner of Akasa Air in Saudi Arabia. We eagerly anticipate Akasa Air’s operations in the country. With a young fleet and commitment to service leadership and affordable fares, Akasa is set to contribute significantly to Saudi Arabia’s thriving economy, aligning seamlessly with Vision 2030 and its tourism-friendly initiatives.”
Al-Maha United Travel, a member of the Ajman National Travel Agency owned by the UAE-based Al-Ghurair Investment Company, offers travel management solutions for corporate, retail, and leisure customers. It has a long history of representing airlines as its GSA.
