Geidea reinforces leadership in Saudi fintech with key appointments

Abdulmalik Al-Sheikh, Independent Member of Geidea
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Abdulmalik Al-Sheikh, Independent Member of Geidea
Ziyad Al-Eisa, CEO of Geidea
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Ziyad Al-Eisa, CEO of Geidea
Omar Yassine, Senior Adviser to the Executive Chairperson of the board of directors of Geidea
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Omar Yassine, Senior Adviser to the Executive Chairperson of the board of directors of Geidea
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Updated 25 February 2024
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Geidea reinforces leadership in Saudi fintech with key appointments

Abdulmalik Al-Sheikh, Independent Member of Geidea

Geidea, a frontrunner in the fintech sector, has announced the joining of three industry leaders to its team in Saudi Arabia. The announcement reflects Geidea’s commitment to spearheading fintech innovation with seasoned talent and reinforces Saudi Arabia as its core market. 

Abdulmalik Al-Sheikh has been appointed to the board of directors as an independent member. Al-Sheikh brings to Geidea more than 30 years of groundbreaking leadership experience in finance, technology, and innovation. He played an instrumental role in driving the development of the Saudi financial system, in particular the national payment ecosystem since its establishment by the Saudi Central Bank. Moreover, he took an active role throughout his career in various working groups linked to the G20, the International Monetary Fund, and the World Bank.

Ziyad Al-Eisa has been appointed to the Geidea board of directors and as the CEO of Geidea in Saudi Arabia, one of the three markets where the company operates and assumes a leading position in both market share and innovative product offerings. Al-Eisa is a results-driven business leader with a forward-thinking approach demonstrated through a long track record working in various entities, such as the Saudi Central Bank, Al-Rajhi Bank, and the Saudi Investment Bank. Prior to that, Al-Eisa served as the CEO of Neoleap and Bayan Credit Bureau, a Saudi Central Bank-regulated company offering integrated corporate credit reporting services in Saudi Arabia.

Omar Yassine has been appointed as a senior adviser to the executive chairperson of the board of directors at Geidea. He has a wealth of professional experience in leading financial institutions in the Kingdom. He has developed a strong track record in digital transformation, strategy development, profit maximization, and business transformation. Most recently, Yassine was the CEO of digital ventures and payments at the Saudi National Bank, where he worked for more than 14 years, assuming various leadership roles, including group chief digital officer, head of retail banking, and head of the remittance division.

Abdulla Al-Othman, founder and executive chairperson of Geidea, said: “Our roots in Saudi Arabia have always been a source of strength and inspiration, propelling us to lead innovation and disruption within the fintech sector. Welcoming Abdulmalik Al-Sheikh, Ziyad Al-Eisa, and Omar Yassine to Geidea marks a significant milestone in our journey. Their extensive experience and visionary leadership are perfectly aligned with our mission to revolutionize payment technology, making it more accessible, affordable, and intuitive for all clients. As we continue to expand our reach and impact, I am confident that their contributions will enable us to achieve unprecedented success, both in Saudi Arabia and internationally.” 


Ethiopian Airlines marks 78 years of success in African skies

Ethiopian Airlines marks 78 years of success in African skies
Updated 13 April 2024
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Ethiopian Airlines marks 78 years of success in African skies

Ethiopian Airlines marks 78 years of success in African skies

Ethiopian Airlines Group, Africa’s largest airline group, has marked its 78th anniversary, highlighting a legacy of resilience and innovation since 1946. Group Chief Executive Officer Mesfin Tasew and Chief Commercial Officer Lemma Yadecha accompanied the crew on a flight to Cairo, marking the airline’s inaugural international service. Their involvement extended beyond in-flight duties, as they also provided assistance to passengers during check-in and boarding processes, ensuring a seamless travel experience.

Tasew said: “This event symbolizes our unwavering commitment to our passengers and our belief that true leadership lies in serving others first. Serving our passengers on this special flight to Cairo is not just a tribute to our first international service but a reaffirmation of our commitment to the ethos of servant leadership. From our humble beginning back in 1946, we’ve come to be the aviation giant in Africa that we are now, pioneering African aviation with many first aviation innovation introductions to Africa along the way. As we are maturing beautifully, our commitment only gets stronger.”

In line with the airline’s values of community engagement, passengers received season’s greeting packages and “Happy Fasting” messages, reflecting the airline’s respect for diverse traditions. The packages included a postcard commemorating the anniversary, serving as a tangible reminder of the airline’s enduring legacy.

“Our mission extends beyond transportation,” said Yadecha. “We strive to foster a sense of unity and belongingness among our passengers, regardless of their background or belief. This anniversary is a celebration of unity and diversity. By stepping into the roles of our dedicated ground and flight crew, we honor every individual who has been part of our story. Our service today is a promise of continued service excellence for all our passengers.”

In a display of commitment, all executives at Ethiopian Airlines have taken a hands-on approach to service, personally attending to the needs of the airline’s valued customers. This initiative underscores the airline’s ethos of servant leadership and its dedication to providing an exceptional travel experience.

Celebrating its 78th anniversary, Ethiopian Airlines has reaffirmed commitment to its mission of bridging Africa with the world. The airline remains dedicated to enhancing passenger experience, as evidenced by its consideration to offer complimentary Wi-Fi to Cairo-bound travelers.


Huawei FreeClip: Stylish and comfortable earbuds for active lifestyles

Huawei FreeClip: Stylish and comfortable earbuds for active lifestyles
Updated 13 April 2024
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Huawei FreeClip: Stylish and comfortable earbuds for active lifestyles

Huawei FreeClip: Stylish and comfortable earbuds for active lifestyles

Open-ear earbuds — hate it or love it, this genre of earbuds has added greater diversity to a market that lacks it. For many users, in-ear earbuds may not always be the standard cup of tea, yet they have become the dominant product in the wireless audio consumer market. While in-ear earbuds are suited for audiophiles, their design inherently makes them susceptible to sliding and falling off the ears, and could be uncomfortable if worn for long periods. Open-ear earbuds have sought to address these downsides.

The Huawei FreeClip sports an iconic C-bridge Design, an engineering marvel patented by Huawei. The clip-on open-ear earbuds defy design conventions, offering both comfort and style.

Built for Fitness

The largest demographic of open-ear earbud users is typically athletes who want secure, sweatproof, and comfortable earbuds for workouts. This might be why we have seen most open-ear earbuds being marketed mainly toward active consumers. Huawei spent three years mastering the C-bridge Design and its clip-on mechanism to optimize the FreeClip for fitness enthusiasts. In fact, the C-bridge Design is based on extensive research done on more than 10,000 human ears from all over the world. As a result, the FreeClip can adapt to every ear type and provide a secure and comfortable fit. This is thanks to the C-bridge’s Ni-Ti memory wire core, lightweight build of only 5.6 g each, and optimized 11-degree tilt angle.

All these allow the earbuds to stay on the ears even as you work up a sweat. You can jump, run, and move about without the earbuds slipping off. At the same time, the open-ear design structure brings better breathability to the ears and allows you to stay connected to the real world — important for those dabbling in outdoor sports like running and cycling. These earbuds also carry an IP54-rated water and sweat resistance rating.

Ideal for Workplace

With fewer cubicles and greater collaborative spaces in modern offices, in-ear earbuds can get in the way when you need to work closely with colleagues. The open-ear design of the FreeClip lets users stay focused on work while enjoying their favorite tunes, and also stay aware of their surroundings. This makes it easier for spontaneous interactions with coworkers, and also makes the user seem more approachable.

With a total of 36 hours of battery life with the charging case and incredible call quality, users can get through back-to-back meetings without any battery anxiety. Moreover, with the Reverse Sound Waves System and the C-bridge Design, the FreeClip keeps the audio within the immediate periphery of the ears and reduces sound leakage. This protects the user’s privacy when taking calls around others. Furthermore, the intelligent left-right ear recognition adds a new level of convenience. 

That means users do not have to worry about wearing them correctly and can simply put them on and go.

Fashion Forward

The FreeClip follows Huawei’s new Fashion Forward strategy to transform its wearable technologies into fashion statements. With its earring-like design and two stylish colorways, the FreeClip can pass off as a fashion accessory that complements any outfit.


EazyPay among top 50 fintech companies in Middle East: Forbes

EazyPay among top 50 fintech companies in Middle East: Forbes
Updated 13 April 2024
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EazyPay among top 50 fintech companies in Middle East: Forbes

EazyPay among top 50 fintech companies in Middle East: Forbes

Eazy Financial Services, or EazyPay, a Bahraini financial institute specializing in point-of-sale and online payment gateway acquiring services, has announced its inclusion in the prestigious Forbes Middle East FinTech 50 list. This recognition underscores EazyPay’s commitment to revolutionizing the digital payment landscape and its significant impact on the financial industry across the Middle East.

The Forbes Middle East Fintech 50 is a highly anticipated annual list that recognizes the most disruptive and influential players transforming the financial technology sector in the Middle East. With 23 entries dedicated to payment gateway firms, EazyPay secured the No. 19 spot, solidifying its position as a distinguished leader in the realm of online payment solutions.

Established in 2016, EazyPay’s innovative technology is revolutionizing digital transactions, establishing it as a leader within the MENA fintech landscape. The company’s success hinges on a comprehensive suite of payment solutions catering to the specific needs of both established businesses and agile startups. This adaptability ensures seamless integration and fosters a thriving digital ecosystem. EazyPay’s impact extends beyond facilitating transactions, establishing themselves as strong advocates for financial inclusion. By creating accessible payment solutions, EazyPay empowers previously unbanked or underbanked individuals to participate in the digital economy. This not only broadens the customer base for businesses but also fosters a more equitable financial landscape in Bahrain.

Nayef Tawfeeq Al-Alawi, founder, managing director, and CEO of EazyPay, said: “We are incredibly honored to be recognized by Forbes Middle East. This recognition is a testament to the dedication and hard work of our entire team, who are passionate about making financial services easier and more accessible for everyone in the region.”

Being listed on Forbes Middle East FinTech 50 marks a significant milestone for Eazypay and further reinforces its position as a leading force shaping the future of finance in the Middle East. The company remains committed to continuous innovation and collaboration to create a more inclusive and prosperous financial ecosystem for the region.


Saudi Sports for All celebrates success of Ramadan events

Saudi Sports for All celebrates success of Ramadan events
Updated 10 April 2024
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Saudi Sports for All celebrates success of Ramadan events

Saudi Sports for All celebrates success of Ramadan events

Saudi Sports for All has announced the resounding success of its series of Ramadan tournaments, culminating in an unprecedented celebration of sportsmanship, community, and healthy living across the Kingdom.

The SFA Ramadan Domes tournament, held in Dammam, witnessed an overwhelming participation of thousands of individuals across nine tournaments. From padel to basketball, male and female athletes showcased their prowess and passion for sports, embodying the spirit of camaraderie and competition. With cash prizes for winners and runners-up, as well as complimentary court bookings for spectators, the tournament truly encapsulated the essence of inclusivity and excellence.

In Riyadh, the R7 Run brought together hundreds of participants representing an impressive array of 37 nationalities, fostering unity and diversity through the universal language of sport. Meanwhile, in Jeddah, the Masafat Run witnessed an astounding participation of hundreds of individuals from 42 nationalities, underscoring the global appeal of SFA’s initiatives.

Furthermore, the SFA Ramadan Steps Challenge, a digital activation aimed at promoting physical activity and well-being, attracted a staggering 5,331 participants who collectively achieved an astonishing 724,010,991 steps, emphasizing the power of technology in driving positive lifestyle changes.

“We are thrilled to continue the ‘Ramadan a Chance to Change’ campaign for the second year,” said Ammar Alamro, director of marketing and communication at SFA. “Ramadan is a time of self-reflection and spiritual rejuvenation, and we believe it is also an opportunity for individuals to embrace positive change in various aspects of their lives. We invite everyone to join our events and embark on this transformative journey together.”

During the holy month of Ramadan, the SFA encouraged everyone to harness the power of change and embrace movement in their lives. Whether it is a conscious decision or a response to life’s challenges, change is a vital aspect of personal development. By approaching change with passion and dedication, individuals can experience remarkable results during this special month.

As SFA continues to champion the importance of sports and active living, the organization remains committed to empowering individuals of all ages and abilities to lead healthier, more fulfilling lives through inclusive and accessible sporting opportunities.


Bolt enables customers to book rides up to 90 days in advance

Bolt enables customers to book rides up to 90 days in advance
Updated 10 April 2024
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Bolt enables customers to book rides up to 90 days in advance

Bolt enables customers to book rides up to 90 days in advance

Bolt is extending its Scheduled Rides pre-booking feature’s window from 72 hours to 90 days in response to customer feedback. The ride-hailing platform has seen soaring demand for Scheduled Rides, with demand growing 30 percent month over month.

Extending the time period that a Scheduled Ride can be ordered in advance will upgrade customers’ ride-hailing experience by helping them plan their trips around their city and allow for better planning leading up to a trip abroad. When traveling in their own city, customers can better plan their travel to meetings, special occasions, events, airports, train stations, and bus stations. When traveling, customers can book a Bolt to the airport, from the airport in some cities to the restaurant in the evening after arrival in a new city, then to an event like a concert from there, all 90 days before their trip. In Riyadh and Jeddah, the company also offers the possibility of booking your Bolt to pick you up from the airport 90 days in advance.

Bolt Business customers benefit from access to advance booking for timely travel to meetings and planning trips for company guests to events, while travel industry customers can arrange transport like airport pick-up in advance for their guests.

Haitham Mansour at Bolt said: “We’ve seen tremendous demand for Scheduled Rides since introducing the feature in 2022 in response to customer feedback. By extending the pre-booking window from 72 hours to 90 days, we hope to see the same success. It’s another step toward our mission as enabling customers to plan and predict their ride makes it easier than ever for Bolt and Bolt Business customers to move away from private cars and shift to shared mobility options like ride-hailing.”

Bolt is an European mobility platform with more than 150 million customers in over 45 countries across Europe and Africa. The company seeks to accelerate the transition from owned cars to shared mobility, offering better alternatives for every use case.