Avaya, a global leader in customer experience solutions, announced its participation in the 2024 edition of LEAP, where the company will illustrate how organizations supporting the transformation of Saudi Arabia’s economy can use AI to deliver the experiences that a new economic environment demands.

Aiming to support the multiple industries transforming as the Kingdom pivots toward a non-oil-based economy, Avaya will use its major presence at LEAP to showcase a range of use cases that address large organizations’ most pressing challenges.

“As Saudi organizations transform, they are looking to artificial intelligence to enhance efficiency, improve experience personalization, and deliver granular customer insights — all without compromising security or privacy. But they also need to be able to innovate at their own pace, enhancing existing capabilities while preserving the trusted and reliable experiences they have built over time.

At LEAP we’ll demonstrate how they can achieve this careful balance to transform their operations, and the experiences they deliver, in line with Vision 2030,” said Nidal Abou-Ltaif, senior vice president — global head of sales, Avaya, and president, Avaya International.