SnowBlast KSA brings winter wonderland to Riyadh

SnowBlast KSA brings winter wonderland to Riyadh
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The SnowBlast KSA Cup Championship, set to commence on the 28th, will bring together over 30 Olympic and world champions in freestyle skiing for an epic competition. (Supplied)
SnowBlast KSA brings winter wonderland to Riyadh
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Kevin Rolland, the French Olympic champion, is excited to ski in Saudi Arabia. (Supplied)
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Updated 28 February 2024
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SnowBlast KSA brings winter wonderland to Riyadh

SnowBlast KSA brings winter wonderland to Riyadh
  • 30 Olympic and world champions are competing in Kingdom’s first freestyle skiing championship

RIYADH: It is not every day that one can go skiing in Riyadh, and SnowBlast KSA has brought exactly that to the capital, alongside a championship that began on Wednesday as part of Riyadh Season.

Located near the Kingdom Arena zone, north of Riyadh, the area has been transformed into a winter wonderland with over 500 tonnes of snow. The venue features freestyle skiing slopes, family-friendly games, and a series of events accompanying the SnowBlast KSA Cup, the first skiing competition in the Kingdom.

The two-day championship, which concludes on Feb. 29, has brought together over 30 Olympic and world champions in freestyle skiing. This includes Olympic champion Su Yiming who secured two golds in the men’s snowboard slopestyle and Big Air contests at this year’s National Winter Games in China. The 20-year-old, who dominated the FIS World Cup in Beijing last December, is maintaining his momentum.

“I am really happy to be here in Saudi for the snowboarding competition and look forward to it,” Su told Arab News.

Tanner Hall, who has won several awards in freeskiing and 11 medals at the X Games, also spoke to Arab News about coming to Saudi Arabia. “It’s the first time that we come to this part of the world, and we are hoping to put on a show that you guys will like. It’s exciting to come here … and start expanding the horizon of the sport.”

Hall said female athletes will also be invited to compete in the future.

Activities for visitors include being able to participate in snowball fights, building snow people, and attending theater and light shows.


Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia
Updated 04 November 2024
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Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
Updated 04 November 2024
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Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
Updated 04 November 2024
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Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy
Updated 04 November 2024
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Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.