U By Emaar has announced a significant milestone in its growth — the renowned loyalty program is now expanding internationally to Makkah, at the luxurious Address Jabal Omar Makkah. This move marks a key development for U By Emaar, extending its exceptional benefits and experiences to a wider audience.
U By Emaar has been at the forefront of redefining loyalty rewards, offering a seamless blend of lifestyle experiences and unparalleled rewards across Emaar’s portfolio, which includes hospitality, dining, wellness, entertainment, and shopping. The expansion to the holy city of Makkah reflects the program’s dedication to offering its exclusive services to an international audience, enhancing the opportunities for members to earn and redeem “Upoints” in one of the most revered global destinations.
With its innovative approach to loyalty rewards, U By Emaar combines exceptional lifestyle experiences with valuable rewards. The expansion into Makkah signifies a major step in offering members more diverse experiences. Ideally located with stunning views of the Grand Mosque, Address Jabal Omar Makkah will be a key location for this new phase, providing members exclusive benefits and the chance to earn and redeem Upoints in a spiritually significant location.
“Address Jabal Omar Makkah is poised to redefine luxury in the heart of Makkah, blending spiritual elegance with Emaar’s signature contemporary luxury. Members staying at this prestigious hotel will enjoy a memorable stay enriched by personalized services and exclusive benefits, including earning and redeeming Upoints on stays, dining, wellness experiences, and more,” a statement said.
The decision to expand U By Emaar internationally stems from the company’s successful track record of providing members with exceptional value and distinctive experiences. Similar to the engaging events that have attracted large audiences to Emaar’s venues in Dubai, U By Emaar aims to offer compelling experiences for members at Address Jabal Omar Makkah.
“This expansion reflects our commitment to delivering unparalleled member satisfaction, as evidenced by consistently high satisfaction ratings,” the statement said.
A spokesperson for Emaar Hospitality Group expressed enthusiasm about the expansion, saying: “This momentous occasion is not only a testament to our dedication but also a celebration of our members worldwide. We are excited to introduce the unique blend of luxury and spirituality embodied at Address Jabal Omar Makkah to our esteemed U By Emaar members.”
“This expansion marks the beginning of a new era in which our loyalty program crosses international borders, fostering connections between hearts and cultures while striving to create exceptional and unforgettable experiences,” the statement said.



