Amazon.sa has announced the return of its annual digital electronic gift card collection — “Eideyyah,” brought to life in collaboration with Aleradah Organization for Talented People with Disability, for the second consecutive year. The newly launched collection features artwork created by two Saudi artists from Aleradah Organization and showcases their personal interpretations of Eid and what it means to them. Amazon.sa customers can send their loved ones their “Eideyyah” digitally by purchasing one of these special edition Eid eGift card designs that are available in denominations of up to SR6,000 ($1,600).
Abdo Chlala, country manager, Amazon, Saudi Arabia, said: ‘‘For the fourth consecutive year, we’ve been releasing these special edition Eid eGift card collections for customers in Saudi Arabia. We’ve taken the traditional gifting of ‘Eideyyah’ and turned it into a more convenient experience for our customers whilst we shed light on the incredible talents in Saudi Arabia. We are proud to once again collaborate with Aleradah Organization and empower Saudi artists of determination by showcasing their artwork to millions of Amazon.sa customers. During this special season of giving, we’re also making an investment directed at the Aleradah Organization to support the entity in their work to empower talented people with disability across the Kingdom.”
This year’s collection enlists two hand-drawn designs from Saudi female artists at Aleradah, created exclusively for Amazon.sa customers.
One of the artworks was created by Ibtissam Bajadber, whose captivating art reflects family gatherings, in the midst of colorful decorations and lights. Mohamadia Zakari’s artwork also joins the collection, depicting the joyous spirit of Eid through popular traditional desserts and treats served for loved ones to indulge in during the festivities.
Abdullah Jeraid, executive director of Aleradah Organization, said: ‘‘Eid holds profound significance in Saudi Arabia, and we are thrilled to once again partner with Amazon for this celebration. At Aleradah Organization, our mission is to empower and elevate talented individuals with disabilities throughout the Kingdom.”
Through this meaningful collaboration with Amazon, our artists have been given a platform to showcase their creativity and skills in art, with the hope of inspiring diverse communities across the Kingdom during Eid.’’
The eGift cards are redeemable against millions of local and international items sold on Amazon.sa from more than 30 categories such as beauty, fashion, home, kitchen, and electronics.
