Saudi independent musician takes road less traveled

SOVL visually represents the theme of ‘Too Much Is Not Enough’ on the album’s cover with the image of the artist pouring water into an already large and abundant sea. (Supplied)
SOVL visually represents the theme of ‘Too Much Is Not Enough’ on the album’s cover with the image of the artist pouring water into an already large and abundant sea. (Supplied)
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Updated 15 April 2024
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Saudi independent musician takes road less traveled

Saudi independent musician takes road less traveled
  • Artist SOVL speaks on the challenges and joys of making music independently

RIYADH: As the music scene diversifies in Saudi Arabia, from psychedelic rock to electronic dance, young artist SOVL is bringing a new flavor to the mix.

SOVL is a self-taught independent musician who was on a quest to create a top-notch, industry-standard album on his own that reflected his personal artistry and carried a meaningful narrative. He platformed a distinct blend of alternative, modern, and indie rock, all rooted in the DNA of guitar music.

“As an independent musician, it’s a harder process than someone, say, signed to a label. But I try to take advantage of what I have,” he said.




SOVL visually represents the theme of ‘Too Much Is Not Enough’ on the album’s cover with the image of the artist pouring water into an already large and abundant sea. (Supplied)

The Saudi rockstar, 22, debuted his first album “Too Much Is Not Enough” last December. The album represented a bold artistic leap as SOVL, a producer, songwriter, and singer, ventured into the captivating realm of full-length storytelling through his music.

The 10-track work is an emotional odyssey. Open to interpretation, the songs become a canvas upon which the listener’s own feelings are painted.

In a world where the pursuit of “too much” often takes center stage, “Too Much Is Not Enough” offers a message that resonates with all: In the pursuit of everything, we must not forget to preserve the most essential part of our being — ourselves.

I firmly believe that you can write and record music right from your own bedroom and doing so can make the final product more genuine, presenting your art exactly as you envision it.

SOVL, Saudi music artist

But before the full body of work came along, his journey was nothing but relentless.

“When I laid my hands on my first electric guitar in 2019, I was taking a different approach in learning the instrument,” he said. His technique was more makeshift than anything: placing his fingers wherever they landed or strumming whatever sounded right until he began learning some basics of guitar chord theory.




SOVL, Saudi music artist

He later began recording his music on the beginner-friendly GarageBand before moving on to using the Logic Pro software and experimenting with different sounds.

SOVL released his single “What’s Going On?” in 2021, his first official launch into the local music scene as an indie alternative artist. The refreshing sound brings listeners back to the rock gems of the 70s like The Who and The Clash, who inspired much of his music.

He also tries to infuse a bit of Arabic spirit into his music; the oud instrument makes an appearance in some of his songs, including “Ana.”

While making music is the easy part, some other aspects of the industry like marketing and distribution can be difficult to tackle.

A record label, for example, would handle cover art, music video production, and music distribution. “It (would have) been much easier to sign with a record label so they could get all that sorted,” he said.

Regardless of the challenges, SOVL expressed his joy in having the freedom of creative direction: “I’m a strong advocate for the do-it-yourself approach. I firmly believe that you can write and record music right from your own bedroom and doing so can make the final product more genuine, presenting your art exactly as you envision it.

“Don’t get me wrong; there’s absolutely nothing wrong with signing to a major label,” he noted. “It’s a fantastic opportunity for those who have it. However, in a world flooded with too much music content, it can be challenging to stand out and get your unique sound heard.”

For his first album’s cover art, he enlisted the help of his friends. They took an impromptu one-day trip to the Eastern Province for the makeshift photoshoot and ended up filming one of his music videos there as well.

“It takes a whole lot of belief, and my friends have had my back since the get-go,” he said about the experience.

Many independent artists now are utilizing social media platforms like TikTok to promote their music, but SOVL says their approach is a bit “cliche” for his persona.

Personifying a rather mysterious image, hence the anonymous stage name, and presenting a style that is much more nuanced than generic pop, he allows his sound and lyrics to speak for themselves.

His album, although niche in genre, presents an exploration of a rather universal experience. He narrates the battle within to settle for what we already have. The theme is encapsulated in the album cover, which features the artist pouring water into an already plentiful and vast sea.

What distinguishes SOVL is his continuous pursuit to diversify not just genres but the very composition of albums in the novel Saudi music industry. Concept albums, which can tell a larger story than what could be contained in a single track, enhance the listeners’ experience of various notions.

SOVL is adamant about making and releasing music that is authenticated by genuine and soulful feelings, and his name serves as a reminder of that.

He said: “The album is super focused lyrically, on the theme, the sound, and some of the listeners criticized me on that point. Because it was my first album, (they believe) it should be a showcase of what you’re capable of, but on a broader aspect.

“With the Extended Edition, going forward, I’m going to broaden the sound, experiment a bit, but still with the same themes … It’s also to compel the story.”

While the writing and producing process is personal and self-centric, the product may not be everyone’s cup of tea, he said. Pop sensibility is not the artist’s goal, but he understands that broadening the scope of his work, even slightly, will create a more palatable experience for listeners to get into more psychedelic and grunge alternative rock.

“What I’m trying to do here is get people interested in different colors of music,” he said. “This is one that hasn’t been targeted yet here (in Saudi Arabia), but I’m really glad to try and start it.

“The scene here and the talents are still developing their musical identities … If you’re interested in music, just go for it. Once you start and find it’s really interesting, you’re maybe gifted, so try to invest more time on that,” he added.  

SOVL’s goal is to prove, not only to himself but also to his friends and aspiring musicians, that artists can take an indie approach and still achieve their dreams in the world of music.

His album is out now on all popular streaming platforms.

 

 


Al-Sudais launches presidency’s largest plan yet for Hajj season

Al-Sudais launches presidency’s largest plan yet for Hajj season
Updated 24 May 2024
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Al-Sudais launches presidency’s largest plan yet for Hajj season

Al-Sudais launches presidency’s largest plan yet for Hajj season
  • Sheikh Dr. Abdulrahman Al-Sudais, President of Religious Affairs, described it as the largest religious operational plan yet undertaken by the presidency
  • The plan is focused on serving pilgrims, enriching their religious experience, creating a devotional atmosphere, and launching 120 religious enrichment initiatives during the Hajj season

MAKKAH: The Presidency of Religious Affairs of the Grand Mosque and the Prophet’s Mosque on Thursday launched its operational plan for the 2024 Hajj season.

Sheikh Dr. Abdulrahman Al-Sudais, President of Religious Affairs, described it as the largest religious operational plan yet undertaken by the presidency. The plan is focused on serving pilgrims, enriching their religious experience, creating a devotional atmosphere, and launching 120 religious enrichment initiatives during the Hajj season.

In his opening speech during the inauguration of the plan at the headquarters of the presidency in Makkah, Al-Sudais said: “This year’s plan is the largest since the establishment of the presidency with its purely religious specializations.”

He explained that the plan is the result of the efforts of the presidency’s teams through preparation, planning and study, as well as the achievements of past seasons. The plan is designed in harmony and integration with the various agencies working in the Two Holy Mosques, which collaborate and cooperate with the presidency to serve pilgrims.

The plan for the 2024 Hajj season, he said, revolves around various religious enrichment paths, which include numerous events and hundreds of religious programs encompassing scientific and guidance lessons.

Al-Sudais said the presidency’s plan this year is dedicated to promoting volunteer and humanitarian work, recognizing the Two Holy Mosques as attractive environments for such efforts. This focus is based on religious and Saudi values, which highlight the importance of generosity and hospitality.

A digital axis focuses on enhancing the religious digital experience provided by the Two Holy Mosques. This includes integrating religious digital services, investing in technology and artificial intelligence, and using applications and digital media. Specific religious initiatives are being activated to achieve digital leadership and to reduce the barriers of space and time through these applications.


Hajj pilgrims from Uzbekistan, Morocco, Niger and Iraq latest to arrive in Saudi Arabia

Hajj pilgrims from Uzbekistan, Morocco, Niger and Iraq latest to arrive in Saudi Arabia
Updated 24 May 2024
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Hajj pilgrims from Uzbekistan, Morocco, Niger and Iraq latest to arrive in Saudi Arabia

Hajj pilgrims from Uzbekistan, Morocco, Niger and Iraq latest to arrive in Saudi Arabia

RIYADH: The first group of pilgrims from Uzbekistan, 950 in total, arrived in Makkah on Thursday ahead of Hajj.

Several expressed “gratitude to the Kingdom’s government for the services and facilities that have been provided to make their pilgrimage safe and reassuring,” the Saudi Press Agency reported.

Meanwhile, the Saudi ambassador to Morocco, Sami Al-Saleh, attended a farewell ceremony at Rabat-Sale Airport as the first group of Hajj pilgrims from the country set off for the Kingdom. He was accompanied by the Moroccan minister of endowments and Islamic affairs, Ahmed Toufiq, and other senior government officials.

Similarly, the Saudi ambassador to Niger, Zaid Al-Harbi, saw off the first group of Nigerien pilgrims as they departed from the capital, Niamey. The country’s prime minister, Ali Lamine Zeine, was also present.

Closer to home, a second group of Hajj pilgrims from Iraq arrived at the Arar border crossing in the Northern Borders Province on Thursday, where authorities said they received a warm welcome and benefited from a range of services and procedures designed to streamline entry procedures.

The Iraqi pilgrims expressed their thanks and “commended the Kingdom’s leadership for the generous hospitality and exceptional services provided by the authorities responsible for Hajj affairs,” SPA reported. 

They also praised the facilities at the crossing, which officials said will operate around the clock throughout the Hajj season to provide the best possible pilgrimage experience.


Saudi FM discusses Gaza, West Bank with Palestinian PM

Saudi FM discusses Gaza, West Bank with Palestinian PM
Updated 23 May 2024
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Saudi FM discusses Gaza, West Bank with Palestinian PM

Saudi FM discusses Gaza, West Bank with Palestinian PM

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan on Thursday spoke to Palestinian Prime Minister and Minister of Foreign Affairs Mohammed Mustafa by telephone, the Kingdom’s Foreign Ministry said.

They discussed developments in the West Bank, Gaza Strip and its surrounding areas.


Oversight and Anti-Corruption Authority issues statement following Riyadh food poisoning incident

Riyadh experienced a wave of food poisoning cases caused by clostridium botulinum at the end of April. (File/Shutterstock)
Riyadh experienced a wave of food poisoning cases caused by clostridium botulinum at the end of April. (File/Shutterstock)
Updated 23 May 2024
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Oversight and Anti-Corruption Authority issues statement following Riyadh food poisoning incident

Riyadh experienced a wave of food poisoning cases caused by clostridium botulinum at the end of April. (File/Shutterstock)
  • Nazaha says royal directives mandate the holding of all responsible officials accountable

RIYADH: Following the recent food poisoning incident at a Riyadh restaurant, the Kingdom’s Oversight and Anti-Corruption Authority has said anyone found to be negligent in ensuring public health and safety will be held accountable.

The authority, also known as Nazaha, added on Thursday that measures will be taken against anyone found to have obstructed the investigation into the incident and concealed crucial information regarding the cause of poisoning.

Riyadh experienced a wave of food poisoning cases caused by clostridium botulinum at the end of April.

The outbreak was linked to the consumption of food from a Hamburgini fast-food restaurant and led to several hospitalizations and one death.

The Ministry of Municipal, Rural Affairs and Housing later announced that a Saudi Food and Drug Authority laboratory test found clostridium botulinum in the Bon Tum mayonnaise brand used by the food chain.

As a result, the distribution of the mayonnaise product was suspended and it was withdrawn from markets and food facilities across all cities in the Kingdom.

Operations at the Bon Tum factory producing the mayonnaise were halted in preparation for implementing statutory procedures.

Initial investigations by Nazaha “revealed attempts to conceal or destroy evidence, suggesting potential collusion by a small number of unscrupulous food establishment inspectors who prioritized personal gain over public health and safety,” the authority said on Thursday.

Nazaha said that royal directives mandate the holding of all responsible officials accountable, regardless of position.

“This applies to those who neglected or delayed fulfilling their duties, actions which may have contributed to the poisoning or hindered response efforts. Consequently, a high-level committee has been established to verify and oversee the implementation of these directives,” Nazaha said.

Nazaha added that comprehensive reports detailing the circumstances, causes, and those potentially responsible for the poisoning were produced around the clock after the incident.

The reports encompassed laboratory analyses of samples from various establishments and details of medical care provided to suspected victims, it said.

Precise laboratory testing, conducted by local and international foodborne illness specialists, swiftly identified the type and cause of the poisoning, the authority said.

Nazaha said the incident was contained and has been resolved.


Saudi Arabia secures membership in International Transport Forum

Saudi Arabia secures membership in International Transport Forum
Updated 23 May 2024
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Saudi Arabia secures membership in International Transport Forum

Saudi Arabia secures membership in International Transport Forum

RIYADH: Saudi Arabia secured membership in the International Transport Forum on the sidelines of the event held in Leipzig, Germany.

Saudi Minister of Transport and Logistics Saleh bin Nasser Al-Jasser said that the membership symbolizes the Kingdom’s commitment to addressing transportation challenges through innovative and sustainable solutions. It also supports the Kingdom’s established role in developing the transport and logistics sector, he added, highlighting the Saudi Vision 2030 goal of benefiting from the country’s strategic location to become a global logistics center.

Al-Jasser said that the Kingdom has made significant strides in logistics, jumping 17 places to reach 38th place globally in the logistics services performance index. Additionally, the Kingdom achieved 13th place globally in the IATA’s international air connectivity index and 16th in the maritime navigation network connectivity index. He also noted the launch of a new air carrier, Riyadh Air, aimed at connecting the Kingdom to more than 250 international destinations.

The Kingdom is committed to enhancing the resilience of its transport infrastructure, promoting sustainable mobility and ensuring equitable access to transport services for all, Al-Jasser said.

Saudi membership of the ITF confirms its prominent position in the global transport sector, the minister added. This membership will enable the Kingdom to contribute to enacting legislation and regulations that improve and develop transportation on an international scale, he said.