Dyson unveiled their inaugural Riyadh demo store at Nakheel Mall, marking a significant leap in their commitment to technological advancements and growing presence in the Kingdom. The state-of-the-art 109-square-meter store showcases Dyson’s complete product lineup, offering customers an immersive encounter to understand and experience Dyson’s cutting-edge technology.
The demo store features a styling room where clients can privately experiment with the latest hair care innovations, including the Dyson Airstrait, Dyson Airwrap multi-styler, Dyson Supersonic hair dryer, and Dyson Corrale cordless hair straightener. Tech enthusiasts can also consult with Dyson’s experts to effortlessly navigate the brand’s signature hair care collection.
In addition to hair care, clients can explore the brand’s diverse array of products across key categories including Floor Care, Environmental Care, and Wearables. The store offers interactive demonstrations, bringing the science behind Dyson’s technology to life. Customers can trial Dyson’s high-performance cordless vacuums and a range of intelligent, connected air purifiers, ensuring an unparalleled “try-before-you-buy” shopping experience.
Moreover, visitors purchasing directly from the store have the opportunity to personalize their hair care product cases and benefit from complementary Dyson-branded gift-wrapping services.
Situated between Zara and Sephora near Entrance 2, the outlet marks the first Dyson demo store in Saudi Arabia this year, and the fifth Dyson store in the GCC.
