SEVEN to bring ‘Flow House’ attractions to Kingdom

SEVEN to bring ‘Flow House’ attractions to Kingdom
Flow House is an entertainment venue pioneering the fusion of flow boarding (a surf/board sport experience), food and beverage, retail, and events.
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Updated 07 September 2024
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SEVEN to bring ‘Flow House’ attractions to Kingdom

SEVEN to bring ‘Flow House’ attractions to Kingdom

Saudi Entertainment Ventures, known as SEVEN, part of Qiddiya Investment Company, a wholly owned Public Investment Fund entity, has announced a new partnership with Flow House — by FlowRider, Inc. — an entertainment venue pioneering the fusion of flow boarding (a surf/board sport experience), food and beverage, retail, and events. As part of the partnership, SEVEN will bring FlowHouse to three entertainment destinations across the Kingdom: Riyadh, Jeddah, and Alkhobar.

The Flow House concept is centered around FlowRider’s world-famous stationary wave technology. Flow House combines indoor surfing fun and tropical-themed entertainment, including an area with live music, an upscale dining experience in a restaurant overlooking the surfing action, and exotic retail in one experience that celebrates the rich heritage of surf culture and serves summer vibes all year long. Offering a unique way to relax, unwind, and break from daily routine, guests can hang out with friends and family and enjoy island beats while being entertained by endless flowboarding sessions, high-stakes competitions, and professional flowboarders showing off their skills. The year-round attraction also offers a variety of food and beverage offerings, including plant-based and feel-good food, vegan options, and fresh ingredients.

Damien Latham, chief attractions officer at SEVEN, said: “Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests. It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”

Marshall Myrman, president of FlowRider, Inc., added: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind. Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”

SEVEN is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations in 14 cities across the Kingdom, which will provide unique and innovative world-class entertainment and global partnerships from within the sector.


Google brings flagship ‘Accelerate’ program to KSA

Google brings flagship ‘Accelerate’ program to KSA
Updated 13 October 2024
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Google brings flagship ‘Accelerate’ program to KSA

Google brings flagship ‘Accelerate’ program to KSA

Google launched its flagship Accelerate program in Saudi Arabia with an event, bringing the latest advancements in AI-powered marketing to the Kingdom’s thriving business landscape.

Accelerate Saudi, held at Muvi Theatre in Boulevard Riyadh, unveiled the latest study conducted by BCG and Google, looking at AI-driven marketing maturity. The study indicates that businesses that use AI and generative AI to power data-driven marketing strategies were found to witness 1.9 times  more profitable growth and are 39 percent more productive vs two years ago. In today’s market context characterized by rising prices, market volatility, and disruptive technologies, companies seeking to increase their digital maturity are facing ever-greater challenges.

Exclusive insights from a research on Saudi consumers done by Google and Ipsos were also discussed, providing valuable information into consumer trends in Saudi Arabia and their decision-making processes using behavioral science principles. 

Basel Hijazi

“The future of marketing is here, and it’s powered by AI,” said Charbel Sarkis, country director at Google, Saudi Arabia.

Sarkis believes this presents a significant opportunity for businesses. “Every business, regardless of its current digital maturity level, must strategically assess its capabilities and plan its growth trajectory,” he urged, adding: “Investing in advanced technologies, training integrated teams, and adopting a data-oriented culture are crucial steps for not just surviving but thriving in the digital age.”

“It’s an exciting time to be a marketer using AI, through the latest tools, allowing us to understand and connect with our audience like never before,” said Basel Hijazi, retail and marketing lead at Google, Saudi Arabia. He added: “Consumers now expect companies to anticipate their needs, and businesses must leverage AI to meet these expectations effectively.”

Findings from the research on Saudi consumers revealed that 53 percent of consumers are open to AI-powered personalized recommendations in their shopping journey. Furthermore, approximately 30 percent of Saudi consumers have increased spending on leisure, entertainment, and fashion due to the growing availability of options within the country. With inflation impacting consumer behavior, 92 percent of respondents indicated changes in their spending habits, with 31 percent actively seeking sales and discounts.

Google’s Accelerate program equipped Saudi businesses with the insights and tools necessary to navigate the evolving marketing landscape and harness the power of AI for sustainable growth and success.


GIB-Saudi Arabia to spread cancer awareness in Eastern Province

GIB-Saudi Arabia to spread cancer awareness in Eastern Province
Updated 13 October 2024
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GIB-Saudi Arabia to spread cancer awareness in Eastern Province

GIB-Saudi Arabia to spread cancer awareness in Eastern Province

Gulf International Bank-Saudi Arabia has announced a new partnership with the Saudi Cancer Foundation to spread cancer awareness and support society in providing necessary care for cancer patients in the Eastern Province.

The signing ceremony, which is part of the “Eastern in Pink Campaign,” was attended by Eastern Province Gov. Prince Saud bin Nayef, GIB Chairman Abdulla Al-Zamil and Chairwoman of Saudi Cancer Foundation May Al-Jabr, along with executives and dignitaries.

Through this collaboration, GIB-Saudi Arabia will support the foundation’s initiatives to continue its mission in delivering quality healthcare and awareness programs within the Eastern Province community.

Commenting on the partnership, Al-Zamil said: “We are pleased to collaborate with the Saudi Cancer Foundation in their mission of improving the well-being of cancer patients. This partnership is part of GIB’s ongoing commitment to social responsibility and reflects our efforts to contribute positively to the community we operate in and support the Kingdom’s Vision 2030.”

Through its CSR programs, GIB-Saudi Arabia supports many nonprofit organizations that are actively providing services to the community and contributing to community development.


Salam Mobile renews partnership with Zain KSA

Salam Mobile renews partnership with Zain KSA
Updated 12 October 2024
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Salam Mobile renews partnership with Zain KSA

Salam Mobile renews partnership with Zain KSA

The Integrated Telecom Company, known as Salam Mobile, has extended its strategic partnership with Zain KSA, a provider of telecommunications and digital services in Saudi Arabia. This newly signed agreement extends the collaboration until 2030, focusing on expanding and enhancing Salam Mobile’s services by leveraging Zain KSA’s cutting-edge hosting capabilities and advanced telecommunications infrastructure.

This collaboration aligns with Salam Mobile’s strategy to elevate user experiences, strengthen its presence, and expand its services across the Kingdom. By leveraging Zain KSA’s advanced 5G infrastructure and digital capabilities, Salam Mobile will deliver enhanced mobile solutions, while contributing to the Kingdom’s broader digital goals. The partnership also reinforces Zain KSA’s dedication to promoting digital inclusion and advancing Saudi Arabia’s telecommunications and smart services sectors. Through direct, strategic investments in innovation and expansion, Zain KSA empowers mobile virtual network operators like Salam Mobile, along with other digital service providers, to grow and actively participate in the Kingdom’s digital transformation journey.

Salam Mobile CEO Ahmed Al-Anqari said: “Our partnership with Zain KSA has been instrumental in supporting our growth and expansion plans, playing a pivotal role in our transformation as a key contributor to the Kingdom’s digital transformation journey. With the renewal of this strategic partnership, we will leverage one of the most advanced 5G networks in the region, enabling us to expand our coverage and enhance our service and product portfolio for both individuals and businesses. This move reaffirms our commitment to building strong partnerships and harnessing cutting-edge technologies to accelerate digital transformation and support the Kingdom’s broader objectives.”

Acting CEO of Zain KSA Saad bin Abdulrahman Al-Sadhan added: “We remain committed to supporting the realization of Saudi Vision 2030 and our leadership’s aspirations to transform the Kingdom into a global hub of innovation and a smart digital economy. As a leading telecommunications provider, we recognize our duty to promote digital inclusion, which enhances the daily experiences of our customers and helps them achieve their goals. Our responsibility also extends to our partners in this vital telecom sector, particularly mobile virtual network operators. Empowerment drives impact, and inclusive partnerships yield widespread benefits. This is why we are focused on creating a level playing field that serves everyone and improves the overall quality of services and solutions. In line with this vision, we are pleased to extend our strategic partnership with Salam Mobile until 2030, building on years of successful collaboration.”

The partnership between Zain KSA and Salam Mobile, begun in 2021.


New Murabba participates in Riyadh career fair

New Murabba participates in Riyadh career fair
Updated 12 October 2024
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New Murabba participates in Riyadh career fair

New Murabba participates in Riyadh career fair

New Murabba Development Company participated in the 10th edition of the Step Ahead Career Fair in Riyadh, as part of its aim to attract the very best Saudi talent of the future. The exhibition featured a large gathering of more than 873 local and international employers within the Kingdom.

“New Murabba is committed to collaborating with various Saudi companies and sectors to attract highly skilled and ambitious talent. Our New Murabba Graduates Program is designed for both male and female graduates from local and international universities. This program aims to provide specialized and high-quality training to integrate and engage graduates, contributing to the company’s objectives and supporting Saudization plans and targets,” said Mamdouh Al-Quraishi, chief corporate services officer.

Al-Quraishi highlighted the significant engagement and attendance at the company’s exhibition pavilion, with notable interest from visitors and prospective candidates. Both male and female national talents expressed their keenness to join the New Murabba team. The company’s representatives warmly received them, addressing their queries regarding job applications and providing information about the New Murabba Graduate Program.

New Murabba is building a vibrant, modern destination in Riyadh, where innovation and technology harmonize with nature and sustainability. 

This landmark destination is set to captivate the world and pave the way for a new era in the bright future of the Kingdom.


Tetra Pak launches ‘Made, Consumed and Recycled in Saudi Arabia’ campaign

Tetra Pak launches ‘Made, Consumed and Recycled in Saudi Arabia’ campaign
Updated 12 October 2024
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Tetra Pak launches ‘Made, Consumed and Recycled in Saudi Arabia’ campaign

Tetra Pak launches ‘Made, Consumed and Recycled in Saudi Arabia’ campaign

Tetra Pak has launched its “Made, Consumed and Recycled in Saudi Arabia” campaign, marking 44 years as an industry champion of economic development, sustainability efforts, and food security in the Kingdom. The campaign enforces the company’s commitment to the economic diversification of the Kingdom’s economy and embraces the opportunity to highlight Tetra Pak’s role in reinforcing Saudi Arabia as a regional hub for food packaging and manufacturing in the Middle East.

Since its establishment in Saudi Arabia in 1980, Tetra Pak has significantly contributed to the Kingdom’s industrial and economic growth. The Jeddah factory that produces millions of products annually has been instrumental in positioning Saudi Arabia as a central hub for food packaging in the Middle East. This factory exports 40 percent of its products to 11 countries and has produced more than 165 billion products since its inception in 1998.

“Tetra Pak’s 44-year journey in Saudi Arabia is a testament to our unwavering commitment to the Kingdom’s economic development and Vision 2030 goals,” said Niels Hougaard, managing director of Tetra Pak Arabia. “Our world-class local production contributes to Saudi Arabia’s food security and supports local food and beverage customers in rolling out innovative food products in the local and export markets.”

As a first mover in carton packages recycling in the Kingdom, Tetra Pak invested $3 million in Saudi Arabia’s first comprehensive carton packages recycling solution. 

Partnering with Obeikan Paper Industries and Saudi Top Plastics, the recycling facility has the capacity to recycle 8,000 tons of carton packages annually, demonstrating the company’s commitment to supporting customers’ sustainability goals and aligning with Saudi Vision 2030’s circular economy targets.

Tetra Pak plays a pivotal role in supporting Saudi Arabia’s food and beverage industry, with more than 80 percent of local businesses relying on Tetra Pak’s processing equipment and packaging products to build and operate their plants efficiently in the Kingdom.