From seamless travel to tailored experiences, AI is transforming Saudi Arabia’s tourism industry

Special From seamless travel to tailored experiences, AI is transforming Saudi Arabia’s tourism industry
During the recently concluded GAIN Summit in Riyadh, experts said the Kingdom's plan to attract 150 million tourists a year by 2030 is doable, with the help of AI. (AN photo by Abdulrahman Bin Shalhoub)
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From seamless travel to tailored experiences, AI is transforming Saudi Arabia’s tourism industry

From seamless travel to tailored experiences, AI is transforming Saudi Arabia’s tourism industry
  • The Kingdom has raised it ambition to attract 150 million tourists per year by 2030, with AI at the heart of its tourism strategy
  • From personalized excursions to interactive augmented reality tours, experts say AI is revolutionizing the sector

RIYADH: As the tourism industry prospers in Saudi Arabia, local travel agents are turning to artificial intelligence to help their clients plan dream vacations, offer seamless journeys, and create highly personalized visitor experiences.

As part of its Vision 2030 economic reform agenda, Saudi Arabia has raised its ambition to attract 150 million tourists a year by the end of the decade. Thanks to an array of AI solutions, this new target could be well within grasp.




An artistic impression of the resort planned by the Saudi giga-project NEOM and hospitality firm Equinox Hotels on the coast of the Gulf of Aqaba will feature 15 hotels and over 2,500 residences in 12 locations. (NEOM image)

NEOM, Saudi Arabia’s $500 billion mega-city taking shape on the Kingdom’s northwest coast, will feature a range of innovative tourism experiences, using AI for personalized services, transport and hospitality.

Meanwhile, at the UNESCO World Heritage sites of AlUla and Diriyah, AI-powered augmented reality technology will offer visitors a program of interactive tours through the Kingdom’s historical sites.




Diriyah, the birthplace of the Kingdom of Saudi Arabia, offers visitors a program of interactive tours. (DGDA photo)

“The Kingdom is making significant progress in building its local AI talent through ambitious initiatives, collaborating with global AI players, such as Artefact, to upskill its young talent on AI,” Rahul Arya, CEO of tech consultancy Artefact MENA, told Arab News.

“The Saudi Authority for Data and Artificial Intelligence’s major initiatives and events, such as the GAIN Summit, are also putting the Kingdom on the global AI map and positioning it as an AI pioneer in the region.”

The latest edition of the Global AI Summit, also known as GAIN, took place in Riyadh between Sept. 10 and 12, offering a platform for experts, academics, corporates and policymakers to advance the discussion on AI.




During the 3-day GAIN Summit in Riyadh, AI’s transformative potential for the tourism sector was among the main topics discussed by experts, academics, corporates and policymakers. (AN photo by Abdulrahman Bin Shalhoub)

Oussama Ahmad, Artefact’s global lead on travel and tourism, attended the summit, held at the King Abdulaziz International Conference Center.

“As an AI practitioner, I am both invigorated and captivated by Saudi Arabia’s pioneering role in AI, as evidenced by its global leadership in government AI strategy,” he told Arab News.

“It’s imperative for me to be at GAIN to witness the latest AI advancements and success stories in the Kingdom and to exchange insights with thought leaders and experts in the domain.”

During the event, Ahmad moderated a panel discussion on AI’s transformative potential for the tourism sector. 

“This session was part of a ‘first-of-a-kind’ event on AI for Tourism — a collaboration between the Ministry of Tourism, Saudi Tourism Authority, SDAIA and Artefact,” he said.

“Additionally, I had the pleasure to sign a memorandum of understanding between Artefact and STA to drive the development of AI solutions to promote Saudi Arabia as a leading tourism destination and to elevate its visitors’ experience.”

Ahmad said that AI solutions can enhance the marketing of the Kingdom as a tourist destination by addressing specific perception barriers with targeted messages delivered through the right channels.

“Solutions created by artificial intelligence include monitoring visitors’ experiences, addressing pain points and capitalizing on moments of delight, as an outstanding visitor experience is crucial for encouraging repeat visits and referrals,” he said.

“Additionally, AI can help identify new global events and attractions to be hosted by the Kingdom, plan for participant capacity at these events, and measure their return on investment.”

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Ahmad highlighted that the Saudi Tourism Authority has developed AI-powered recommendation systems, predictive analytics for visitors and their spending in order to elevate visitor experience and optimize capacity planning.

“Riyadh Air has established its data and AI infrastructure on-cloud to develop AI applications aimed at differentiating its guest experience and enhancing its commercial and operational performance,” he said.

Ahmad highlighted the effectiveness and accuracy of many AI applications, especially those based on generative AI, which rely on a detailed understanding of language and its dialectical nuances.

“This deep understanding can make all the difference in the model’s analysis of text or speech input, extraction of insights, and the accuracy of the model’s responses to user queries,” he said, underscoring the need for such models to be trained in Arabic dialects.

“AI models, and more specifically large language models, should be trained on the native language (both text and speech) and fine-tuned with the various dialects present in the Kingdom and its priority source markets of visitors.

“Moreover, Saudi Arabia has specific cultural aspects related to social values, customs, education, and communication … Developing AI solutions and innovations in the Kingdom comes with challenges, but the Kingdom is working to bridge the gap.”




Abdullah bin Sharaf Al-Ghamdi, president of the Saudi Data and Artificial Intelligence Authority, unveiling the “State of AI in Saudi Arabia” report outlining the Kingdom’s advancements from 2019 to 2023. (SPA)

For Saudi Arabia’s tourism sector and other emerging industries to reap the benefits AI has to offer, Ahmad said the Kingdom should focus on data collection, the entry of cloud providers, and on supporting local tech talent.

“First, AI applications require a vast amount of clean historical data, typically in the range of hundreds of thousands to millions of data rows,” he said.

“However, the emerging Saudi tourism sector currently faces limitations in data availability and quality. To address this, organizations in Saudi Arabia should focus on extensive data collection through first-party data strategies and partnerships for second and third-party data exchange.

“In the meantime, AI models can be developed as proof of concepts and later fine-tuned as data sources are enriched.”

“Second, many organizations in the Kingdom have legacy technology infrastructure that cannot support the deployment and productionalization of large-scale AI applications.

“However, the entry of cloud providers into the Kingdom through local data centers has begun to alleviate this challenge, particularly as cloud service providers make their most advanced AI services available in these data centers.




Cloud providers are part of a set of requirements needed for the tourism sector to reap the benefits AI has to offer. (AN photo by Abdulrahman Bin Shalhoub)

“The third challenge is the undersupply of AI talent in the Saudi market, which has led to limited AI innovation locally. To address this, local organizations are tapping into global AI talent pools.”

High-quality data and robust governance are key pillars for developing effective AI models that generate accurate results. That is why the Saudi Authority for Data and Artificial Intelligence has created the National Data Management Office and the National Data Index.

“To address this, SDAIA has devised the NDMO and NDI frameworks, which regulate and standardize data governance and management across the Kingdom, thus accelerating AI development and leading to value creation from data insights,” Ahmad said.

“Additionally, the Kingdom has set clear standards for residency of AI applications based on the classification of data sets required for those applications. This has fueled a healthy competition among cloud providers to build compliant data centers in the Kingdom, offering a comprehensive range of their AI applications and services.”




Rahul Arya (left), CEO of tech consultancy Artefact MENA, and Oussama Ahmad, Artefact’s global lead on travel and tourism. (Supplied)

Most recently, the Kingdom pioneered AI regulations by defining a set of “AI Ethics Principles” in collaboration with the EU and in line with its AI Act.

“This framework ensures that AI development is ethical, transparent, and compliant with personal data protection standards,” Ahmad said.

If the Kingdom is able to overcome challenges such as data availability, technological infrastructure, and talent scarcity, Ahmad believes Saudi Arabia will make significant strides in AI development and adoption.

“The successful implementation of AI solutions, tailored to local languages, cultural nuances, and compliant with regulatory frameworks, is crucial for unlocking the full potential of AI in driving the tourism sector.”
 

 


Japan prepares to celebrate 70th anniversary of diplomatic ties with Saudi Arabia

Japan prepares to celebrate 70th anniversary of diplomatic ties with Saudi Arabia
Updated 7 sec ago
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Japan prepares to celebrate 70th anniversary of diplomatic ties with Saudi Arabia

Japan prepares to celebrate 70th anniversary of diplomatic ties with Saudi Arabia
  • Commemorative events will promote cooperation in areas such as culture, sports, education, tourism, economics, science

TOKYO: Saudi Arabia and Japan will celebrate 70 years of diplomatic relations in 2025, and Japan’s Ministry of Foreign Affairs is endorsing a wide range of commemorative events to be held both in Japan and the Kingdom.

A commemorative logo has been released, which features a combination of a palm tree, a symbol of Saudi Arabia, and cherry blossoms, a flower synonymous with Japan.

Japan’s foreign ministry on Monday issued guidelines for next year’s celebratory events under its purview.

The guidelines state that events should aim to deepen mutual understanding, and promote cooperation between Japan and Saudi Arabia, particularly in areas such as culture, art, sports, education, tourism, economics, and science, and should take place during, or close to, 2025.

Anyone wishing to organize an event can obtain further information from the Second Middle East Division of Japan’s Ministry of Foreign Affairs, the Embassy of Japan in Saudi Arabia, or Consulate-General in Jeddah.

Only events that are approved will be able to use the official logo.


Falconers flock to north Saudi as hunting season begins

Falconers flock to north Saudi as hunting season begins
Updated 01 October 2024
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Falconers flock to north Saudi as hunting season begins

Falconers flock to north Saudi as hunting season begins

RIYADH: As hunting season begins this month, falconers from the Kingdom and the GCC are flocking to the Al-Hammad area, east of Arar in the northern border of Saudi Arabia.

The Al-Hammad area is a renowned stopover for migratory birds during the hunting season, the Saudi Press Agency reported on Monday.

For visitors, there are also opportunities for camping, tours and participation in traditional arts and crafts, including playing the rababa and reciting poetry.

In addition, the area is known for the sale of falcons, making it a popular destination for buyers.


Saudi FM discusses developments in Lebanon with French, Lebanese counterparts

Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan, Lebanese Foreign Minister Abdallah Bou Habib, and French FM.
Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan, Lebanese Foreign Minister Abdallah Bou Habib, and French FM.
Updated 30 September 2024
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Saudi FM discusses developments in Lebanon with French, Lebanese counterparts

Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan, Lebanese Foreign Minister Abdallah Bou Habib, and French FM.
  • Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan called the foreign ministers of Lebanon and France separately on Monday

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan discussed developments in Lebanon with his French and Lebanese counterparts in phone calls on Monday.

In a phone call with Lebanese Foreign Minister Abdallah Bou Habib, Prince Faisal stressed the Kingdom’s support for Lebanon’s security and stability.

During a separate phone call, French Foreign Minister Jean-Noel Barrot and Prince Faisal discussed the consequences of developments in Lebanon and efforts made in this regard.  


Saudi space pioneer recognized by Guinness World Records as first female Arab in space

Rayyanah Barnawi, Saudi astronaut
Rayyanah Barnawi, Saudi astronaut
Updated 30 September 2024
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Saudi space pioneer recognized by Guinness World Records as first female Arab in space

Rayyanah Barnawi, Saudi astronaut
  • Saudi Rayyanah Barnawi was part of the Axiom Mission 2 that launched from Cape Canaveral in Florida on May 21, 2023

RIYADH: The first female Arab astronaut has had her pioneering spaceflight recognized by Guinness World Records, the organization announced on Monday.

Saudi Rayyanah Barnawi was part of the Axiom Mission 2 that launched from Cape Canaveral in Florida on May 21, 2023. She was accompanied by fellow Saudi Ali Al-Qarni aboard a craft bound for the International Space Station.

In her first message she said: “This trip does not represent me alone, but rather the entire Arab world and all Saudis. We are living a dream that once seemed impossible but has become reality.”

Al-Qarni and Barnawi — the first Arab woman to orbit Earth — returned on May 31 after an eight-day stay at the ISS. During their time there they carried out 14 research projects on microgravity, three of which were kite experiments involving 12,000 school students from 47 locations across the Kingdom, conducted via satellite.

During her mission, part of the Saudi Astronaut Program, Barnawi completed several groundbreaking experiments that included studying the response of immune cells and how microgravity affects biological processes.

Barnawi has spent her career advancing scientific knowledge, particularly in the field of cancer stem cells. She worked at King Faisal Specialist Hospital & Research Centre and holds a bachelor’s degree in genetic engineering and tissue development from the University of Otago in Dunedin, New Zealand. She also has a master’s degree in biomedical sciences from Alfaisal University in Riyadh.

Barnawi’s personal journey reflects her strong ties to both Saudi Arabia and her Sudanese heritage.

Her world record-breaking achievement follows in the footsteps of the Kingdom’s Prince Sultan bin Salman who, in 1985, became the first Arab to go into space.

 


Saudi Arabia boosts cochlear implant care

Saudi Arabia boosts cochlear implant care
Updated 30 September 2024
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Saudi Arabia boosts cochlear implant care

Saudi Arabia boosts cochlear implant care
  • The program provides essential treatment through health clusters, which encompass 17 cochlear implant and rehabilitation centers nationwide

RIYADH: The Saudi Ministry of Health’s cochlear implant program performs more than 500 surgeries annually and boasts a 100 percent success rate.

In the first half of 2024 some 288 surgeries were conducted, according to the ministry.

The program provides essential treatment through health clusters, which encompass 17 cochlear implant and rehabilitation centers nationwide, all equipped with advanced facilities offering comprehensive healthcare services.

It aims to support individuals with hearing impairments, the Saudi Press Agency reported on Monday.

These centers are staffed by highly skilled medical professionals utilizing state-of-the-art technology for holistic care.

Saudi Arabia’s commitment to becoming a global leader in cochlear implants is reflected in the expansion of its centers — increasing from five in 2018 to 17 today — which underscores the nation’s dedication to top-tier care for those with hearing challenges.