In Saudi Arabia it’s never just coffee

Clockwise form left: From asking patrons to dance for their coffee to surprising communities with clever stunts, these coffee shop marketing ideas are as creative as they are crazy. (Supplied/Instagram)
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Clockwise form left: From asking patrons to dance for their coffee to surprising communities with clever stunts, these coffee shop marketing ideas are as creative as they are crazy. (Supplied/Instagram)
In Saudi Arabia it’s never just coffee
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In Saudi Arabia it’s never just coffee
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In Saudi Arabia it’s never just coffee
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In Saudi Arabia it’s never just coffee
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In Saudi Arabia it’s never just coffee
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Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

In Saudi Arabia it’s never just coffee
  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.




Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Saudi space pioneer recognized by Guinness World Records as first female Arab in space

Rayyanah Barnawi, Saudi astronaut
Rayyanah Barnawi, Saudi astronaut
Updated 30 September 2024
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Saudi space pioneer recognized by Guinness World Records as first female Arab in space

Rayyanah Barnawi, Saudi astronaut
  • Saudi Rayyanah Barnawi was part of the Axiom Mission 2 that launched from Cape Canaveral in Florida on May 21, 2023

RIYADH: The first female Arab astronaut has had her pioneering spaceflight recognized by Guinness World Records, the organization announced on Monday.

Saudi Rayyanah Barnawi was part of the Axiom Mission 2 that launched from Cape Canaveral in Florida on May 21, 2023. She was accompanied by fellow Saudi Ali Al-Qarni aboard a craft bound for the International Space Station.

In her first message she said: “This trip does not represent me alone, but rather the entire Arab world and all Saudis. We are living a dream that once seemed impossible but has become reality.”

Al-Qarni and Barnawi — the first Arab woman to orbit Earth — returned on May 31 after an eight-day stay at the ISS. During their time there they carried out 14 research projects on microgravity, three of which were kite experiments involving 12,000 school students from 47 locations across the Kingdom, conducted via satellite.

During her mission, part of the Saudi Astronaut Program, Barnawi completed several groundbreaking experiments that included studying the response of immune cells and how microgravity affects biological processes.

Barnawi has spent her career advancing scientific knowledge, particularly in the field of cancer stem cells. She worked at King Faisal Specialist Hospital & Research Centre and holds a bachelor’s degree in genetic engineering and tissue development from the University of Otago in Dunedin, New Zealand. She also has a master’s degree in biomedical sciences from Alfaisal University in Riyadh.

Barnawi’s personal journey reflects her strong ties to both Saudi Arabia and her Sudanese heritage.

Her world record-breaking achievement follows in the footsteps of the Kingdom’s Prince Sultan bin Salman who, in 1985, became the first Arab to go into space.

 


Saudi Arabia boosts security with new facilities, digital services

Saudi Arabia boosts security with new facilities, digital services
Updated 30 September 2024
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Saudi Arabia boosts security with new facilities, digital services

Saudi Arabia boosts security with new facilities, digital services
  • Inauguration of General Directorate of Public Security building
  • Prince Abdulaziz also opened the Innovation Center and the Indicators and Artificial Intelligence Center

RIYADH: Saudi Arabia’s Interior Minister Prince Abdulaziz bin Saud bin Naif inaugurated the new General Directorate of Public Security building in Riyadh on Monday.

He went on to inspect the facilities, security equipment, and advanced technology that enhance security capabilities and create an integrated work environment.

Prince Abdulaziz also opened the Innovation Center and the Indicators and Artificial Intelligence Center, which aim to improve security operations through modern technology while promoting digital transformation.

As part of ongoing efforts to automate services, Prince Abdulaziz has also launched several new offerings on the Absher Individuals platform covering accident registration, vehicle license printing, digital air weapon licenses, accident reports, vehicle data reports, and driving licenses.

In addition, new services for rock-cutting technicians’ licenses and transporting rock-cutting materials have been introduced on the Absher Business platform.


10 contestants from 7 nations to compete for Reader of the Year title

10 contestants from 7 nations to compete for Reader of the Year title
Updated 30 September 2024
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10 contestants from 7 nations to compete for Reader of the Year title

10 contestants from 7 nations to compete for Reader of the Year title
  • Reading Enrichment Program’s closing ceremony takes place in October at the Ithra Center, Dhahran
  • This year’s competition received an impressive 106,000 submissions from the Arab world

RIYADH: The King Abdulaziz Center for World Culture is to host the closing ceremony of the ninth Reading Enrichment Program, known as iRead, to promote reading culture and celebrate knowledge.

The event, which uses the slogan “Reading Bridges Worlds” and is an initiative by Saudi Aramco, is scheduled for Oct. 11-12 at the Ithra Center in Dhahran and will feature readers from across the Arab world competing in the essays and debates contests.

Two Nobel laureates in literature, Dr. Abdulrazak Gurnah and Olga Tokarczuk, are set to attend, along with many readers, authors, and literary figures from the region.

The cultural program includes an interview with Saudi critic Abdullah Al-Ghathami; a fireside chat with Algerian author Ahlam Mosteghanemi; a recital by Sudanese poet Mohamed Abdelbari; the Kutubiya book swapping exhibition; and several book signings.

This year’s competition received an impressive 106,000 submissions from the Arab world.

Ten participants from seven countries — Saudi Arabia, Syria, Morocco, Tunisia, Algeria, Egypt, and Iraq — have advanced to the finals, where they will present for the Reader of the Year title.

Those attending can also vote for the Audience’s Favorite Reader award.

Tareq Alkhawaji, cultural adviser at Ithra, said: “The iRead competition is a shining example of Ithra’s pioneering role in promoting reading as a vital tool for enriching the knowledge of future generations.

“This transformative experience enhances the research, reading, writing, editing, publishing and public speaking skills of all participants.

“We are thrilled to see such a large and diverse group of applicants from all over the Arab world participate in iRead. This success reflects the competition’s position in developing and empowering not just Saudi, but Arab talents in critical reading and creative writing.

“It also solidifies Ithra’s mission as an Arabic content creator and underscores its goal of inspiring 100,000 young men and women by 2030.”


American author praises Saudi Arabia’s renewable energy revolution

American author praises Saudi Arabia’s renewable energy revolution
Updated 30 September 2024
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American author praises Saudi Arabia’s renewable energy revolution

American author praises Saudi Arabia’s renewable energy revolution
  • Walter Isaacson applauds Saudi Arabia’s growing entrepreneurship during dialogue session at Riyadh book fair
  • Isaacson traced the evolution of creativity across epochs, beginning with the intellectual revolution of Benjamin Franklin

RIYADH: Distinguished American author Walter Isaacson praised the Kingdom’s burgeoning entrepreneurship, particularly within the energy and development sectors, during his appearance at the Riyadh International Book Fair.

In a dialogue session focused on lessons from the greatest minds in history, Isaacson highlighted the Kingdom’s developmental revolution, particularly in renewable energy, as evidenced by the surge in innovation and the proliferation of solar panels.

Moderator Yasmin Al-Khowaiter emphasized Isaacson’s expertise in crafting biographies of globally significant figures and explored leadership concepts among the influential personalities whose lives the author has chronicled.

Isaacson examined the creative revolutions led by pioneering figures and acclaimed leaders in their fields.

He pointed to key factors essential for fostering creativity in practice, including curiosity, exploration, out-of-the-box thinking, passion, humility, poise, simplicity in execution, precise task delineation, and adherence to ethical principles.

Isaacson traced the evolution of creativity across epochs, beginning with the intellectual revolution of Benjamin Franklin, progressing to the nuclear era represented by Albert Einstein, advancing into the digital age with Steve Jobs, and culminating in the space revolution led by Elon Musk.

The Riyadh International Book Fair 2024, organized by the Literature, Publishing and Translation Commission, runs from Sept. 26 to Oct. 5 at King Saud University.

This year’s theme, “Riyadh Reads,” seeks to elevate the Kingdom’s cultural standing both regionally and globally.

The fair offers a wide array of cultural, artistic, and entertainment events, featuring over 200 activities designed for all age groups.

Attendees can engage in seminars, dialogue sessions, lectures, poetry evenings, and workshops led by a distinguished group of writers and thinkers from Saudi Arabia and around the world. These sessions cover a broad range of subjects and disciplines.

This year’s guest of honor is Qatar, offering visitors a rich cultural experience that highlights the country’s literary and intellectual achievements, cultural heritage, history and arts.


Camel festivals attract investors, promote growth

The Camel Avenue Festival is currently taking place in Taif. (SPA)
The Camel Avenue Festival is currently taking place in Taif. (SPA)
Updated 30 September 2024
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Camel festivals attract investors, promote growth

The Camel Avenue Festival is currently taking place in Taif. (SPA)
  • Since Sept. 19, camel owners have competed in 36 rounds
  • The festival, which ends on Oct. 1, features a total of 40 rounds and offers 300 prizes worth SR20 million

RIYADH: The judging committee and spectators at the Camel Avenue Festival in Taif witnessed a dazzling display of over 1,900 camels in a single day, the Saudi Press Agency reported on Monday.

Since Sept. 19, camel owners have competed in 36 rounds. The festival, which ends on Oct. 1, features a total of 40 rounds and offers 300 prizes worth SR20 million ($5.3 million).

Camel festivals are valuable for heritage and economic growth, providing significant opportunities for citizens and investors in the camel industry.

The economic returns from these festivals stimulate investment and create new avenues for growth in Saudi Arabia.

Marzouq bin Fawaz Al-Dhiabi, an investor in the camel market, said that auction sales alone reached over SR6 million, while private deals among owners exceeded SR30 million.

The festival’s camel market saw more than 250 daily transactions involving a wide range of camels.

About 15,000 camels of various colors were on display, attracting investors from Saudi Arabia and the Gulf countries.