Amal Hassan, driven by the challenges she encountered, founded the Saudi Fashion Club under the National Portal for Hobbies, or Hawi. Her vision was to create a community where fashion hobbyists and enthusiasts could assemble, supporting the growth and creativity of amateur Saudi fashion designers.
Hawi was instrumental in overcoming the obstacles that initially hindered the club’s development. Through the national portal, the club was established without difficulty, enabling the registration of members, management of club activities, and access to necessary resources like incubators and training courses.
In 2022, the Saudi Fashion Club was established to support fashion graduates, offering them a platform to showcase their designs and create fashion collections with a distinctly Saudi identity. The club also provides opportunities for members to participate in both local and international fashion exhibitions.
Based in Jeddah, the club is a vibrant hub for fashion hobbyists and enthusiasts. It organizes a range of events, courses, and exhibitions, including competitions aligned with national celebrations such as National Day. These events provide a stage for showcasing traditional Saudi fashion designs. On Founding Day, the club held a special competition where members presented designs inspired by both historical and modern Saudi attire.
Hassan, the club’s founder, said that membership has grown to more than 222 members. The club is dedicated to elevating the standards of fashion in the Kingdom, supporting Saudi female designers, and providing them with platforms to shine at various events and exhibitions.
Hawi has fostered a rich and engaging environment that unites and bonds communities across the Kingdom, allowing them to pursue their passions. Fashion hobbyists have particularly benefited from Hawi, transforming what was once a solitary pursuit into a well-organized community activity. Since its launch in October 2022, as part of the Quality of Life Program, Hawi has played a crucial role in supporting this hobby.
Fulfilling thousands of hobbyists’ needs, Hawi has facilitated the creation of more than 1,187 clubs across the Kingdom, with membership exceeding 69,370. Such clubs have organized more than 1,493 events and registered over 219 hobbies, fostering strong partnerships with various governmental and private sectors.