New Murabba Development Company, a Public Investment Fund company, participated in Expo Real 2024, a premier real estate and investment trade fair held in Munich from Oct. 7-9.
New Murabba leveraged this global platform to highlight its groundbreaking destination and the attractive investment opportunities it offers to international players. The new, modern downtown is poised to champion urban living in Riyadh, offering a unique blend of innovation, sustainability, and a high quality of life. New Murabba exhibited its vibrant districts, representing a fusion of global influences and Saudi heritage. The centerpiece of this architectural marvel is the Mukaab, which will host the world’s largest immersive experience and emphasize the city’s urban nature. Additionally, New Murabba spotlighted its efficient transportation and eco-friendly infrastructure while illustrating how technology enriches urban experiences, including navigation and cultural engagement.
“Expo Real provides an invaluable platform to showcase New Murabba’s vision and readiness for international collaboration,” said Michael Dyke, CEO of New Murabba Development Company. “We are confident that our world-class destination will resonate with investors and stakeholders seeking opportunities in the dynamic Saudi Arabian real estate market. New Murabba is set to play a pivotal role in shaping the future of urban living in the Kingdom and globally.”