Ford launches 2025 Taurus Hybrid in Middle East

Ford launches 2025 Taurus Hybrid in Middle East
1 / 3
Ford launches 2025 Taurus Hybrid in Middle East
2 / 3
Ford launches 2025 Taurus Hybrid in Middle East
3 / 3
Short Url
Updated 05 November 2024
Follow

Ford launches 2025 Taurus Hybrid in Middle East

Ford launches 2025 Taurus Hybrid in Middle East

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5 L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

Featuring a spacious interior, advanced safety and convenience technologies, as well as performance drive, the 2025 Ford Taurus Hybrid builds on this family-friendly sedan’s decades-long legendary status in the Middle East.

The Taurus Hybrid’s arrival in the region signals Ford’s commitment to meeting growing consumer demand for eco-friendly alternatives and aligns with the shift toward smart cities and renewable energy sources. The vehicle is part of Ford’s expansion roadmap for electrified vehicles, with key milestones and expansion plans through 2025.

Efficiency without compromise

The full-hybrid Taurus’ electric motor drive operates at low vehicle speeds and gives the engine an assist, enhancing fuel economy and providing a substantial efficiency advantage without compromising on the driving performance seen in a traditional combustion engine vehicle.

Depending on the driving conditions, and mostly in low-speed maneuvers — such as parking, idling and city traffic — the Taurus Hybrid automatically switches to Electric Drive Mode, which is charged either through the combustion engine or regenerative braking. The power output of the electric motor is 48 KW equivalent to 64 HP, complemented by the 1.5 L engine, which gives a net power of 138 KW equivalent to 185 Hp.

For drivers who prefer an internal combustion engine, the 2025 Taurus is equipped with Ford’s proven 2-liter EcoBoost engine mated to an eight-speed automatic transmission, producing 239 Hp and 382 Nm of torque. Offered with front-wheel drive and three driving modes — Eco, Normal and Sport — the ICE Taurus enjoys an impressive fuel economy reaching as high as 15.3 km/l.

Comfort on the inside 

Featuring premium leather, suede-lined power seats, dual-zone auto AC, a panoramic sunroof, and seven shades of ambient lighting, the Ford Taurus’s interior was crafted with comfort and convenience for the driver and passengers alike. Sound-muffling materials used in the Taurus’ manufacturing process minimize exterior noise, ensuring a quiet ride for all occupants.

With spacious headroom at the front and back and a large 520 L trunk, the sedan packs in plenty of practicality to match its comfort credentials.

Technology-powered safety and convenience

A range of standard and available technologies have been built into the 2025 Taurus to ensure the safety of all occupants is paramount.

Standard to every Taurus are six airbags built into the Taurus — two at the front, two at the sides, and two in the curtain zone. Available driver-assist tech in the Trend and Titanium trims include blind spot information system and forward collision mitigation systems, forward collision and lane keeping/ departure warnings, rear parking sensor, driver impairment monitor, and an emergency steering assist, which works with other safety systems to prep the Taurus for extra-responsive steering in moments of emergency.

The Taurus Titanium ups the safety and convenience ante further, with a reverse brake assist, bringing the sedan to a stop when detecting motion when the vehicle is exiting backwards out of a parking spot, and a 360 view camera giving drivers a complete picture of Taurus’ surroundings.

The Taurus also features available adaptive cruise control, which automatically slows the vehicle down when detecting traffic, before returning to the driver’s preset cruise speed after things clear up.

Central connectivity

At the heart of Taurus’ technology offering is a multifunctional 13.2-inch center touchscreen, which complements an impressive 8-inch digital instrument panel cluster. The state-of-the-art center screen comes loaded with Ford’s SYNC4 technology, providing drivers with easy access to communications, entertainment, and information through both voice and touch prompts.

Drivers and passengers can keep the Taurus clutter-free thanks to the available inductive wireless charging for smartphones, while music-lovers will appreciate the six-speaker sound system.

With its spacious interior, advanced safety features, and a powerful yet fuel-efficient engine, the 2025 Ford Taurus offers a smooth and enjoyable ride for both the driver and passengers. From daily commutes to weekend road trips, this sedan combines style, performance, and practicality for a family-friendly vehicle that doesn’t compromise.

“The 2025 Taurus brings hybrid technology to one of the region’s favorite sedans, giving drivers more efficient performance than ever before seen in this nameplate,” said Sreejith Govind, brand marketing specialist at Ford Middle East. “With the Hybrid Taurus available across all three trims of this sedan, we’re proud to be offering customers the highest efficiency advantage without compromising important vehicle attributes.”

Ford’s commitment to the future is evident in the launch of the first of its new electrified offerings, the Taurus Hybrid. This flagship model embodies Ford’s dedication to innovation, boasting cutting-edge sustainable technologies, superior performance, and a distinguished design. By leveraging its longstanding presence and trusted reputation in the Middle East, Ford is ushering in a new era of automotive excellence, where advanced technology and environmental responsibility go hand-in-hand. The road to electrification emerges as a symbol of Ford’s vision for a brighter, more sustainable future of mobility, setting a new standard for the automotive industry.

The 2025 Ford Taurus is available at authorized distributors in the Middle East.


Diriyah Gate and Saudi Council of Engineers sign MoU

Diriyah Gate and Saudi Council of Engineers sign MoU
Updated 01 December 2024
Follow

Diriyah Gate and Saudi Council of Engineers sign MoU

Diriyah Gate and Saudi Council of Engineers sign MoU

Diriyah Gate Development Authority has signed a memorandum of understanding with the Saudi Council of Engineers to expand collaboration between the two entities. This agreement will consolidate efforts in the engineering sector, including the development of policies and regulations, implementation of oversight and inspection mechanisms, simplifying procedures related to permits and licenses, exchanging data and expertise, and working on joint projects and initiatives.

The MoU was signed by Jerry Inzerillo, CEO of DGDA, and Abdulmohsen Almajnouni, secretary-general of SCE. The MoU emphasizes the necessity of unifying efforts between the two parties, facilitating procedures, and enabling collaboration to enhance quality, increase efficiency, and ensure continuity of work while maintaining agility in jointly addressing challenges.

Through the exchange of relevant statistics, studies, and research, the memorandum will help strengthen the relationship between the two parties, helping to achieve their shared goals and aspirations. Additionally, it seeks to contribute to the implementation of joint projects and initiatives. A joint working team will be established to enhance collaboration in shared areas such as aligning the development of mechanisms for issuing necessary licenses and permits for service providers within the supervisory scope of DGDA as well as cooperating in the qualification and classification of professional offices under SCE.

Inzerillo highlighted the significance of the MoU, saying that the agreement will support DGDA’s organizational role in simplifying licensing, permits and oversight procedures, which contributes to highlighting the extensive historical roots of Diriyah as the birthplace of Saudi Arabia. It will also showcase the distinctive architectural features to provide a unique experience for visitors from around the globe. This will be achieved through collaboration between the two parties, aligning with DGDA’s objectives and enhancing its contributions to cultural, tourism, architectural and economic development, as well as strengthening governance between the entities.

Almajnouni said that the partnership between the two parties is expected to achieve shared objectives that lead to sustainable development in accordance with the highest international standards. “This memorandum will enhance Diriyah’s status as a leading cultural and historical destination both regionally and globally, while also contributing to the development of cultural and historical awareness related to the engineering field,” he added.


Innovatively designed Dammam mosque wins award

Innovatively designed Dammam mosque wins award
Updated 01 December 2024
Follow

Innovatively designed Dammam mosque wins award

Innovatively designed Dammam mosque wins award

The World Architecture Festival, the largest live-judged architecture awards program, recently announced the winners of its 2024 awards. The Retal Mosque project, a ground-breaking architectural concept spearheaded by architecture and design firm Pace, has won in WAF’s prestigious Future Project: Competition Entries category.

In a live event in Singapore, a jury of 175 industry experts selected finalists across 43 categories, celebrating more than 480 innovative architectural projects from 71 countries.

Pace CEO and architect Tarek Shuaib said: “We are incredibly honored to receive this prestigious global award, which stands as a reflection of our commitment to setting and exceeding international standards in architecture and design. This award is not only a testament to the hard work and creativity of everyone involved, but is also a reflection of the values we hold as a firm, as well as our dedication to creating designs that resonate on a global scale.”

As an iconic project nestled in the heart of Nesaj Town 2 in Dammam, the Retal Mosque redefines what a mosque can be, providing an innovative yet spiritually resonant space that serves not only as a place of worship but as a beacon of sustainability, beauty and community-centered design. With its striking “floating gem” design, the mosque invites worshippers into an architectural oasis, providing a place of refuge from the surrounding urban landscape and a venue to reconnect with faith, community and self.

Shuaib said: “Our vision was to create a mosque that resonates with both the traditional and contemporary sensibilities of the community, reflective of Islamic values while pushing the boundaries of what a mosque can be architecturally. We wanted the Retal Mosque to reflect the spiritual journey itself. The experience of entering the mosque is meant to feel transformative, like stepping into a sanctuary where the outside world slows down.”

The mosque’s interior holds a deep sense of serenity, with carefully designed spaces for both male and female worshippers. The lifted structure shelters a sunken male prayer hall, creating an isolated environment conducive to introspection and prayer, while the ground-level female prayer space emphasizes inclusivity and accessibility.

Reflective pools, pathways and a rotating canopy oriented toward the Qibla harness natural elements of light and water, allowing worshippers to experience a setting that is meditative, serene and connected to nature.

Consistent with Retal’s vision, “We build for generations,” and drawing inspiration from LEED and WELL standards, Pace ensured that commitment to sustainable architecture is woven into every element of the design. Among its main green approaches is a self-shading building, whereby the mosque utilizes a large canopy to create passive shading, effectively minimizing thermal heat gain. In addition, its sunken prayer hall naturally reduces temperatures.

Furthermore, trees populate the courtyard, extending into the community park, and enhancing thermal comfort while providing a lush, green respite within the mosque’s surroundings. Reflective pools and water features further cool the environment, reducing the need for mechanical cooling systems.

Another sustainable concept integrated into the design is the reuse of water. The mosque’s courtyard has been designed with a gentle slope to channel rainwater into a grey-water recycling system, which is then used for fountains and irrigation.

“The Retal Mosque represents the future of religious spaces — places that embrace modernity without losing sight of cultural and spiritual depth. This award is a monumental achievement for us at Pace and contributes to our vision to continue creating spaces that serve communities, uplift the human spirit and honor our environment,” Shuaib added.


Tatweer partners with ROSHN to develop Makkah projects

Tatweer partners with ROSHN to develop Makkah projects
Updated 01 December 2024
Follow

Tatweer partners with ROSHN to develop Makkah projects

Tatweer partners with ROSHN to develop Makkah projects

In a strategic step toward enhancing integrated urban development in Saudi Arabia, Tatweer, a real estate development company, announced the signing of an MoU with ROSHN Group, during the Cityscape Global 2024 in Riyadh. This partnership will expand collaboration to implement ambitious, multi-use residential projects in Makkah, specifically in the Al-Manar community. The initiative aligns with the objectives of Saudi Vision 2030, contributing to an enhanced quality of life by establishing new standards in urban development.

The initiative is part of Tatweer’s strategy to drive urban transformation in the Kingdom and deliver real estate solutions that meet future needs. Through this MoU, Tatweer strengthens its strategic partnerships to support sustainable development and create urban environments that reflect the aspirations of Saudi society.

Abdulaziz Al-Zamil, Tatweer’s chief business development officer, said: “Signing the MoU with ROSHN Group is a key step in realizing our vision of building integrated and sustainable communities. Our partnership with ROSHN Group embodies our commitment to developing high-quality projects that provide economic and social value to the Kingdom and contribute to achieving Vision 2030 goals.”

Yassen Kattan, head of strategic management and corporate affairs at ROSHN Group, added: “We are proud of our partnership with Tatweer, which has demonstrated leadership in real estate development in the Kingdom. Through this MoU, we aim to achieve joint accomplishments that support residential environments and contribute to the growth of the local economy.”

This collaboration is expected to generate significant positive impacts, including the creation of local job opportunities and support for urban development across various regions of the Kingdom, solidifying Tatweer’s role in leading urban transformation and creating communities that align with the ambitions of Vision 2030.

Tatweer has developed several iconic communities across the Kingdom, such as Laysen Valley, ROSHN Front, and The Business Gate, among others.


PIF’s Dan Company launches luxury resorts brand ‘Tuaja’

Combining Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa rich in cultural and natural beauty.
Combining Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa rich in cultural and natural beauty.
Updated 01 December 2024
Follow

PIF’s Dan Company launches luxury resorts brand ‘Tuaja’

Combining Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa rich in cultural and natural beauty.
  • Tuaja Luxury Resorts’ first three properties, operated by Hilton, will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site.

Dan Company, a PIF company, specializing in agri, eco, and adventure tourism, has launched a new resorts brand in Saudi Arabia to further elevate the country’s tourism offering. Designed to provide unforgettable experiences that connect guests with the stunning landscapes, rich culture, and authentic hospitality of the Kingdom, Tuaja Luxury Resorts will offer a unique blend of luxury, heritage, nature, and sustainability.

The resorts will offer three distinct experiences to suit all guests, varying from luxury and exploration at Tuaja Premium Farm Resort, tranquility and contemplation at the eco-friendly Tuaja Eco Resort, and adventure and excitement at the Tuaja Adventure Resort. At the heart of all lies sustainability, reflected in innovative practices designed to preserve nature, cultivating a greener future, and fostering a strong culture of environmental responsibility.

  • Tuaja Premium Farm Resort: will offer an exceptional experience for guests to enjoy the beauty of nature amidst opulence and comfort. The resort will provide hands-on agricultural experiences and direct exploration of the land’s bounty, ranging from tasting fresh local produce to engaging in farm-to-table cooking experiences and much more.
  • Tuaja Eco Resort: is an eco-conscious retreat for those seeking tranquility and relaxation away from life’s hustle, offering expansive relaxation spaces. It features experiences of meditative practices amidst water channels and stunning nature. Carefully designed health and beauty services are available, where treatments are carried out by a team of skilled specialists using natural products and innovative techniques for the best results. Moreover, the resort stands as a testament to the importance of sustainability and environmental preservation, striving to foster a robust culture of conserving the Kingdom’s resources and the diversity of its nature for future generations.
  • Tuaja Adventure Resort: is designed for those seeking adventures and outdoor activities suitable for all community members. The variety of activities is tailored to the unique nature of each targeted city, offering opportunities to explore the enchanting landscapes around Saudi Arabia in a fun, thrilling, and exciting way against a backdrop of stunning natural beauty.

Abdulrahman Abaalkhail, CEO of Dan Company, said: “With a vision to create rich and unforgettable experiences that connect guests to the Kingdom’s stunning natural landscapes, culture, and hospitality, Tuaja Luxury Resorts will introduce brand-new one-of-a-kind hospitality experiences, rooted in sustainability and setting a remarkable precedent in the region’s hospitality industry. Each resort is meticulously designed to offer unique and immersive experiential activities, promising a harmonious blend of luxury, nature, and unforgettable moments for our guests. Through a business model focused on cultural authenticity, sustainability, and community empowerment, we are creating an ecosystem that contributes to the Kingdom’s broader economic and tourism objectives.”

Tuaja’s first three resorts, operated by Hilton, will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al-Ahsa Oasis — the largest date palm oasis in the world. With lush surroundings and homegrown farms at its doorstep, the 1.8 million square meter master development will create a premium farm-based tourism destination in the heart of Al-Ahsa.

Tuaja plans to open multiple resorts across different cities in Saudi Arabia by 2030, with each resort being inspired by the culture and heritage of the host city.


Nesma forms JV with MAN Enterprise for Diriyah project

Nesma forms JV with MAN Enterprise for Diriyah project
Updated 30 November 2024
Follow

Nesma forms JV with MAN Enterprise for Diriyah project

Nesma forms JV with MAN Enterprise for Diriyah project

Nesma and Partners, a contracting company in Saudi Arabia, has announced a new joint venture with MAN Enterprise, a globally recognized construction and project management firm. This strategic partnership will drive forward the Diriyah project, a landmark development transforming the Diriyah district into a world-class destination, celebrating the rich history of Saudi Arabia.

The joint venture will strategically optimize resources, enabling the team to self-perform critical structural and finishing activities, significantly reducing reliance on subcontractors. Nesma and Partners, with its expertise in delivering large-scale megaprojects, brings a proven track record of impactful, high-quality projects. Combined with MAN Enterprise’s experience in high-end building construction, familiarity with Diriyah Company and their insights into local regulations and client needs, this collaboration will enhance the JV’s ability to achieve exceptional results.

This collaboration will bring to life critical components of the Diriyah projects, which offer a dynamic mix of entertainment, retail, education, business, and residential spaces, including hotels, dining options, and cultural attractions. This will enrich the Kingdom’s future by enhancing its global appeal and supporting economic growth.

Samer Abdul Samad, president and CEO of Nesma and Partners, said: “This joint venture is more than a partnership; it’s a shared commitment to bringing the Diriyah vision. Together, we will create a destination that not only honors the rich cultural heritage of Diriyah but also aligns with the objectives of the Kingdom’s Vision 2030, contributing significantly to the Kingdom’s transformation and its emerging role on the global stage.”

Diriyah, set to become the Kingdom’s “historic hub,” will showcase more than 300 years of history through a blend of heritage, culture, and modernity. The project will integrate world-class international brands with unique dining experiences and traditional local retail, making it a prime destination for Riyadh’s residents and international visitors alike. The districts of Diriyah will blend modern urbanist ideas with the historic Najdi architectural style, offering luxury hospitality experiences that reflect the rich cultural heritage of Diriyah and Wadi Hanifah. This aligns with the Kingdom’s goals to promote cultural preservation and tourism.

Patrick Abi Nader, CEO of MAN Enterprise, said: “Our partnership with Nesma and Partners embodies our shared commitment to quality and our strategic vision for the success of the Diriyah project. This collaboration unites our expertise, resources, and innovation, ensuring the project is executed to the highest standards and serves as a testament to our shared values.”