Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers

Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers
Short Url
Updated 21 November 2024
Follow

Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers

Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers

Diriyah Art Futures, the first new media arts hub in the MENA region, has announced its inaugural exhibition titled “Art Must Be Artificial: Perspectives of AI in the Visual Arts.” Developed by the Saudi Ministry of Culture, DAF will host the exhibition from Nov. 26 to Feb. 15, 2025 in Diriyah, Riyadh, introducing the region to the power and potential of new media and digital art.

Curated by the renowned Jérôme Neutres, former director at the Réunion des Musées Nationaux-Grand Palais in Paris, the exhibition brings together more than 30 global and regional artists to explore new forms of creative expression at a critical juncture of technological development. 

“Art Must Be Artificial” will present a sweeping history of computer art, from the 1960s to the present day, featuring works by iconic regional and international artists. The exhibition includes Saudi talents Lulwah Alhomoud, Muhannad Shono, Nasser Alshemimry (DesertFish), and Daniah Al-Saleh, their works spanning geometric abstraction, robotic and audiovisual art, and digital installations, showcasing the innovative spirit of the Kingdom. Notable MENA artists include VJ Um Amel (Laila Shereen Sakr, Egypt/US) and Haythem Zakaria (Tunisia), whose practices explore the intersections of media, culture, and technology.

Internationally acclaimed contributors include Refik Anadol (Turkiye), Ryoji Ikeda (Japan), Miguel Chevalier (Mexico/France), and Yang Yongliang (China), each known for their revolutionary use of AI, data, and digital landscapes. The exhibition also celebrates pioneers such as Frieder Nake (Germany), Vera Molnar (Hungary/France), Harold Cohen (UK), and Manfred Mohr (Germany), who laid the foundations of algorithmic and computational art. Other prominent names include Peter Kogler (Austria), Elias Crespin (Venezuela), Casey Reas (US), Daniel Rozin (US), John Gerrard (Ireland), Leonel Moura (Portugal), and Alan Rath (US), whose practices redefine creativity in the digital age.

Further enriching the exhibition are the collaborative works of Christa Sommerer and Laurent Mignonneau (Austria/France) and Edmond Couchot and Michel Bret (France), alongside experimental artists like aaajiao (Xu Wenkai, China), Anna Ridler (UK), Yining Fei and Chuck Kuan (China/US), Charles Sandison (UK), and Quayola (Italy). Together, these artists offer a comprehensive exploration of computational and robotic art, bridging history, innovation, and regional narratives.

The exhibition’s setting in Saudi Arabia, a country with a young, tech-savvy population, provides a fitting backdrop for this exploration of the evolving relationship between art and technology. With the word “algorithm” originating from the Islamic world, “Art Must Be Artificial” presents an intriguing regional connection, while bridging past, present, and future, to examine how algorithms and AI are transforming the nature of art creation.

Reflecting on his curatorial vision, Neutres said: “This exhibition seeks to explore a profound transformation, where artists are not just creators but architects of a new digital age. By embracing the power of AI and computational technology, contemporary artists are redefining the boundaries of art, opening infinite possibilities for the future. 

“At Diriyah Art Futures, we are presenting a dialogue between past pioneers and today’s visionaries, showcasing how the Kingdom of Saudi Arabia is uniquely well-positioned to lead these critical conversations in the global art world,” Neutres added.

In addition to the exhibition, Diriyah Art Futures offers a robust programming schedule that includes panel discussions, masterclasses, hands-on workshops, performances, and guided tours, designed to engage audiences in the dynamic intersection of art and technology. The activities, which feature prominent artists and scholars, provide an immersive experience for those looking to deepen their understanding of new media art. Tickets for both the exhibition and public programs are available through the Diriyah Art Futures website, offering visitors the chance to participate in a range of unique experiences that push the boundaries of art. 


Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Rotana Signs: Pioneering the future of advertising in Saudi Arabia
Updated 23 April 2025
Follow

Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Saudi Arabia is undergoing an extraordinary transformation with Vision 2030 reshaping its economic, social, urban, and technological landscapes. This bold vision has not only heightened the Kingdom’s standing but has also set global standards for progress.

As a leading force in this transformation, Rotana Signs is in pursuit of elevating the out-of-home advertising market and has begun doing so with the launch of potentially the largest digital screens in the world on the iconic Kingdom Tower and Burj Rafal tower in Riyadh.

With four striking LED facades (two per tower) and over 48,000 square meters of state-of-the-art LED technology, Rotana Signs offers advertisers an unparalleled opportunity to connect with audiences in an unforgettable way. Installed on recognized landmarks, these digital facades rise above the city skyline allowing brands to be seen from over five kilometers away. Their grandeur alone cuts through traditional advertising clutter and captures resident attention like never before.

The true power of Riyadh’s digital towers lies in their ability to captivate audiences of all backgrounds, spark user-generated content, and create viral moments. Every campaign captured and shared on social media exponentially extends its reach, helping connect brands with a digitally engaged global audience.

A prime example of this potential is Mobily’s “A Leading Network” campaign, which utilized both the northern and southern digital facades on the Kingdom Tower (30,924 square meters). Mobily became the first telco operator to fully embrace this groundbreaking advertising opportunity, demonstrating the immense creative power of these formats. 

Rotana Signs’ Deputy CEO of Sales Hasan Zaini expressed pride in supporting Mobily’s management, whose innovative approach pushed creative boundaries. Combined with the integration of a dynamic blue laser light show linking Kingdom Tower with Al-Faisaliah Tower to the south and Majdoul Tower to the north, the campaign execution showcased the limitless potential of these digital facades. 

Hisham Hendi, chief consumer marketing and sales officer at Mobily, said that this impactful and unique rollout reflects the operator’s determination over the past few years in delivering a world-class, reliable and seamless experience to their customers across the Kingdom.

Similarly, Rotana Signs is committed to reshaping the advertising landscape with revolutionary formats that create extraordinary brand experiences. By collaborating with its partners, Rotana Signs is contributing to the Kingdom’s growth and prosperity in alignment with Vision 2030 objectives within the advertising space.


29th Dubai World Cup breaks records and paves way for the future of horse racing

29th Dubai World Cup breaks records and paves way for the future of horse racing
Updated 12 min 58 sec ago
Follow

29th Dubai World Cup breaks records and paves way for the future of horse racing

29th Dubai World Cup breaks records and paves way for the future of horse racing

The 29th Dubai World Cup marked a new milestone in international horse racing, drawing a record-breaking crowd of over 65,000 spectators and offering an impressive $30.5 million in prize money across nine world-class races. Capping off a thrilling season, the event showcased Dubai Racing Club’s commitment to delivering an exceptional racing experience on a truly global stage.

A spectacular closing ceremony featuring a triple Guinness World Record-breaking drone and fireworks display lit up Meydan Racecourse, reinforcing Dubai’s reputation for combining sport, innovation, and entertainment.

One of the most anticipated events on the international racing calendar, the Dubai World Cup welcomed a record 170 global broadcasters and nearly 500 accredited media professionals, bringing the excitement from the track to screens globally. From thrilling races to exclusive hospitality, the energy was palpable both on-site and worldwide.

The season’s success extended beyond the main event. The Dubai Racing Carnival, which runs from November to March, saw a 34 percent rise in attendance, a testament to Dubai’s growing appeal in the sport. Highlights included the much-anticipated Fashion Friday on Jan. 24, where Romantic Warrior secured his 10th Group 1 win in Jebel Hatta. International winners from the UK, France, Hong Kong, and Norway further underlined the carnival’s global competitiveness.

This season showcased strong infrastructure and global reach, largely due to Dubai’s strategic location and its advanced equine transport and quarantine facilities. These factors position Dubai as a premier hub for international horse racing. Each year, the Dubai Racing Club’s International Department imports and quarantines around 3,000 horses. This process facilitates smooth participation for competitors from around the world and strengthens the city’s reputation as a leading destination for racing events.

As in previous seasons, innovation was crucial, featuring new technologies such as drone-based coverage and advanced analytics through Total Performance Data. These improvements enhanced the viewing experience and offered valuable insights for fans, trainers, and analysts, all while maintaining the highest safety standards for horses, jockeys, and spectators.

One of the most spectacular viral moments was the drone and fireworks display during the Dubai World Cup closing ceremony. This event not only broke three Guinness World Records but also showcased a commitment to innovation. 

“These moments captivate our guests and project Dubai’s excellence on a global stage, showcasing what’s possible when cutting-edge technology and visionary event design come together,” said Sophie Ryan, head of corporate communications, marketing and brand at Dubai Racing Club. 

Beyond the racing, Meydan Racecourse evolved into a full-fledged lifestyle destination. The venue offered luxury suites, exclusive balconies, and high-end culinary experiences from restaurants including The MAINE, Beau, and Cipriani Dolci. Popular events like Ladies’ Nights and the Style Stakes fashion competition added flair to the festivities, underscoring Dubai’s blend of tradition and modern luxury.

As for fashion, it remains a core part of the racing culture in Dubai. This season’s Style Stakes, sponsored by Emaar, elevated the glamor with bold self-expression and cultural flair. From the elegance of Fashion Friday to Emirates Super Saturday, racegoers embraced the spirit of individuality. For the first time, Dubai Racing Club also introduced a Millinery Exhibition, celebrating the artistry of hat-making and offering a new opportunity for fashion enthusiasts to shop one of the most essential elements of the horse racing outfit.

What can we anticipate for the upcoming seasons?

As preparations begin for the 30th anniversary of the Dubai World Cup in 2026, Dubai Racing Club is deepening global partnerships with organizations like Churchill Downs and The Jockey Club. With new hospitality collaborations on the horizon, the future promises an even more immersive and world-class experience for racing fans. “The 30th anniversary of the Dubai World Cup in 2026 will deliver the most memorable celebration, setting a new benchmark for the sport,” added Ryan.

As the curtain falls on an unforgettable season, one thing is clear — Dubai Racing Club is not just hosting the future of horse racing; it is defining it.

 


Social Development Bank, RDF empower productive families

Social Development Bank, RDF empower productive families
Updated 22 April 2025
Follow

Social Development Bank, RDF empower productive families

Social Development Bank, RDF empower productive families

Minister of Human Resources and Social Development and Chairman of the Board of Directors of the Social Development Bank Ahmed bin Sulaiman Al-Rajhi, sponsored a ceremony organized by the Sulaiman Al-Rajhi Foundation for Development Finance under the theme “3 Billion and Continuing.” The event reinforced the strategic partnership between the foundation and SDB, which has been ongoing since 2014 and has resulted in over SR3 billion ($800 million) in financing, benefiting more than 200,000 productive families across various regions of the Kingdom.

The ceremony witnessed the signing of several notable agreements, including the extension of the partnership with RDF to continue supporting and financing productive families in collaboration with the “Jana Fund.” The financing portfolio, valued at SR500 million, will remain in place alongside the provision of non-financial services and training initiatives through the Dulani Business Center. These efforts aim to grow the businesses of productive families and facilitate their access to markets.

Chief Executive of SDB Sultan bin Abdulaziz Al-Hamidi expressed his gratitude for Al-Rajhi’s patronage of the ceremony. He said: “Development financing for the nonprofit sector is a core pillar in enhancing the efficiency and effectiveness of organizations operating in this space and in serving their beneficiaries. Accordingly, SDB collaborates with its strategic partners to develop and innovate a variety of financial products that meet the needs of the target groups and support the sustainability of institutions within this vital sector.”

He added: “Our partnership with RDF represents a leading national model of integration between the developmental and nonprofit sectors. It is a partnership that has gone beyond numbers to touch lives and create a real impact in empowering productive families. We will continue this blessed journey through new agreements aimed at broadening the scope of impact and enabling more Saudi men and women to achieve financial independence and engage in productive work.”

SDB plays a central role in empowering productive segments of society and advancing sustainable community development through an effective partnership model with nonprofit organizations, which serve as financial intermediaries contributing to a tangible and wide-reaching impact in supporting productive families and strengthening their contribution to the national economy.


Mastercard, McLaren bring partnership to life at Saudi Arabian GP

Mastercard, McLaren bring partnership to life at Saudi Arabian GP
Updated 22 April 2025
Follow

Mastercard, McLaren bring partnership to life at Saudi Arabian GP

Mastercard, McLaren bring partnership to life at Saudi Arabian GP

For the first time, Mastercard’s global partnership with the McLaren Formula 1 Team took center stage at the Formula 1 Saudi Arabian Grand Prix in Jeddah.

“The new partnership marks the coming together of two preeminent brands known for their focus on innovation and setting the standard in offering incredible experiences for the fans,” a statement said.

As an official primary partner of the McLaren Formula 1 Team, Mastercard seamlessly integrated its brand into the at-track experience, transforming the McLaren Lounge at the Jeddah Corniche Circuit into the McLaren Priceless Lounge. This marked a significant step in connecting Mastercard’s global partnerships with fans in the Kingdom — celebrating Saudi Arabia’s growing presence on the world motorsport stage.

“Across the world, fans of all ages and backgrounds have developed an affinity for motorsport, not just for the high-speed energy, but for the rich culture and sense of community that surround it,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “At Mastercard, we take great pride in connecting people to their passions and our partnership with the McLaren Formula 1 Team helps us do just that. We’re thrilled to bring more racing fans across Saudi Arabia closer to the action.”


PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general
Updated 22 April 2025
Follow

PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

Neo Space Group, a Public Investment Fund company and Saudi Arabia’s leading commercial space services provider, has announced the appointment of Shorog Al-Qurashi as secretary-general of the board of directors. With more than 10 years of experience in legal practice, corporate governance, and regulatory compliance, Al-Qurashi is a highly qualified professional who will play a key role in strengthening NSG’s governance and supporting the company’s long-term strategic goals.

Al-Qurashi holds an LL.M. in intellectual property and IT law from University College Dublin and a bachelor of law from King Abdul Aziz University. She is licensed to practice law in Saudi Arabia and has completed several prestigious certifications, including Board Directorship, Lean Six Sigma Green Belt, and Project Management. These qualifications, combined with her leadership abilities, make her a valuable asset to NSG.

Before her new appointment, Al-Qurashi was the director of board affairs at NSG and in her previous experience she led various initiatives to improve governance practices including the development of a comprehensive governance framework and the implementation of a governance awareness campaign. Prior to this, Al-Qurashi worked in several leading companies and held high-profile roles, where she designed governance frameworks and supervised risk assessments with board members.

In addition to her governance expertise, Al-Qurashi is passionate about education and mentoring. 

She has taught law at the University of Business and Technology in Jeddah, where she also led several national arbitration competitions.

In her new role as secretary-general of NSG’s board of directors, Al-Qurashi will be responsible for managing the board’s affairs. Her extensive experience will contribute to improving NSG’s operational performance and advancing its mission to lead in the space industry.