Najm wins ‘Best Call Center’ award at Saudi CX Awards

Najm wins ‘Best Call Center’ award at Saudi CX Awards
The Saudi Customer Experience Awards ceremony was held on Nov. 13 in Riyadh.
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Updated 26 November 2024
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Najm wins ‘Best Call Center’ award at Saudi CX Awards

Najm wins ‘Best Call Center’ award at Saudi CX Awards

Najm for Insurance Services has been awarded the prestigious “Best Call Center” award in the category of companies with more than 1,000 employees, at the Saudi Customer Experience Awards ceremony, held on Nov. 13 in Riyadh. The event was attended by a group of business leaders, prominent figures, and professionals from across the Kingdom’s government, private, and nonprofit sectors.

This recognition is a testament to Najm’s ongoing efforts in enhancing its call center and elevating the level of service it provides for vehicle insurance beneficiaries across the Kingdom. Handling more than 3 million calls annually, Najm’s call center achieves record response times through a range of electronic channels, contributing to a high customer satisfaction rate of 85 percent. Overall, Najm provides more than 35 million services annually across all its channels with a service level of 99 percent.

Mohammed Y. Al-Shehri, CEO of Najm, said: “Winning the gold award and achieving first place for Best Call Center in the Kingdom not only validates our efforts but also motivates us to continue innovating and striving to enhance customer satisfaction.”

Al-Shehri highlighted Najm’s commitment to creativity, innovation, and the adoption of modern technologies to enrich the customer experience, streamline processes, and drive digital transformation across its operational processes and technical systems, ensuring fast response times and high-quality services for its customers.

“This accomplishment reflects the company’s strategic digital transformation, with all operations now managed through advanced AI-supported systems. Our automation rate for accident procedures has reached 95 percent, marking a qualitative leap in service efficiency,” he added.

At the Saudi Customer Experience Awards ceremony, organized by the Saudi Customer Experience Association and its partners, Ajil Al-Jarba, vice president of marketing and sales at Najm, made a presentation on digital transformation and customer experience.

Al-Jarba highlighted the growing importance of exceptional customer experiences, saying: “In today’s world, data-driven insights enable companies to create personalized, engaging experiences, making customer experience fundamental to economic and social development. Digital transformation is essential for companies seeking excellence and aiming to improve customer experiences by offering innovative and digital services.”

He added: “Digital transformation is a key element of Najm’s strategy, which has led to a significant advancement in how services are delivered, and customer experiences are improved on various levels, whether for individuals or partners. Our transformation aligns with Vision 2030 objectives, including the Quality of Life Program and the Financial Sector Development Program. Therefore, Najm has restructured its strategy, adopting the best-in-class professional and marketing standards, which have contributed to empowering the insurance sector and improving service quality for policyholders and beneficiaries, especially vehicle owners.”

The Saudi Customer Experience Awards is a platform that celebrates excellence in customer service across the Kingdom. This year, Najm competed in 27 different categories.


PIF’s Folk Maritime launches new service route

 Connecting Arabian Gulf ports enhances regional connectivity and international markets.
Connecting Arabian Gulf ports enhances regional connectivity and international markets.
Updated 08 December 2024
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PIF’s Folk Maritime launches new service route

 Connecting Arabian Gulf ports enhances regional connectivity and international markets.

Folk Maritime Services Company, a Public Investment Fund company and one of the region’s emerging leaders in providing regional liner and feeder services, has launched a new service route connecting key Arabian Gulf ports, including Dammam, Umm Qasr, and two of India’s largest commercial ports, Nhava Sheva and Mundra.

The India Gulf Express Service had its first Dammam call on Oct. 30, by m/v Asterios, a modern 1,800 TEU container vessel. The vessel carried imported cargo from India before proceeding to Umm Qasr. The service, which initially began as a 14-day service, will gradually ramp up to become a weekly call by December.

The new route follows the launch of the India Red Sea service in September. Both routes serve to strengthen trade ties with India, facilitating the movement of consumer goods, petrochemicals, and other essential commodities, reinforcing the growing “friend-sourcing” partnership between Saudi Arabia and India. Connecting Arabian Gulf ports enhances regional connectivity and international markets, focusing on Asian, African, and European trade corridors.

Dammam ranks among the top 10 ports in the Middle East, handling 2.7 million TEUs annually, making it a vital player in both regional and global supply chains.

Poul Hestbaek, chief executive of Folk Maritime, said: “We are excited to introduce our first service to the Arabian Gulf, which fills a critical gap in the logistics supply chain and supports our mission to connect ports, industries, and world-leading liners. Opening this route aligns with Vision 2030 to position Saudi Arabia as a leading logistics hub. It strategically places Dammam, a key player in meeting the Vision 2030 goal, as a logistics hub center and marks a significant milestone for Folk Maritime as the first Saudi company to offer this service.”

Kim Larsen, chief commercial officer of Folk Maritime, added: “We are focused on expanding our service routes to meet the evolving needs of our customers. The launch of the India Gulf Express Service is a major achievement for us as a company as it improves our range of coverage and provides our customers with more solutions.”

Folk Maritime is the first Saudi company to provide comprehensive connectivity in the region, covering all of the Kingdom’s ports. Through these new routes, the company is committed to delivering reliable, efficient, and strategically important maritime services to meet the growing demands of global trade.

Since its launch, Folk Maritime has established four unique new routes, each supported by dedicated vessels, exemplifying rapid growth and operational agility. This most recent expansion of Folk Maritime’s services further positions Saudi Arabia as a global logistics hub, facilitating regional and international trade and contributing to the Vision 2030 goals of economic diversification. 


Najm, Aramco raise awareness on off-job injuries

Najm, Aramco raise awareness on off-job injuries
Updated 07 December 2024
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Najm, Aramco raise awareness on off-job injuries

Najm, Aramco raise awareness on off-job injuries

Najm for Insurance Services participated in the Off-Job Injuries Awareness Campaign organized by Saudi Aramco, under the slogan “Everyday Safety: Small Choices, Big Impact.” The campaign promotes safety culture among employees and highlights the importance of simple decisions in preventing off-job injuries.

Najm’s participation in this campaign reflects its ongoing efforts to raise awareness on the importance of traffic safety and its pivotal role in protecting drivers from accidents and the resulting injuries. The company took part in the forum accompanying the campaign, held on Nov. 26. A presentation by Head of Customer Service Excellence Department Naif Al-Rahbini showcased key solutions and initiatives launched by Najm to enhance the “traffic safety triangle,” which includes the driver, the vehicle, and the road.

Through its presentation and awareness booth at the exhibition, Najm highlighted its innovative solutions to enhance traffic safety for vehicle insurance policyholders. These included insurance programs, no claim discounts, awareness campaigns, and the telematics system, which is an advanced mechanism to measure driving behavior and evaluate the commitment of drivers to the right driving rules. Najm also presented solutions that improve road infrastructure by identifying areas with the most frequent traffic accidents, as well as systems to ensure flexibility and a rapid response to accident reports. Additionally, it showcased services targeting vehicle repair, such as the Najm Repair Network service, which provides high-quality repairs for vehicles affected by traffic accidents.

Vice President of Customer Services of Najm Mohammed A. Alzndi described the campaign as an opportunity to foster collaboration among national entities to promote safety. He said: “This campaign represents a pioneering initiative that underscores the importance of solidarity between national entities and various sectors in spreading the culture of safety and supporting community efforts to achieve a safer environment.”

Najm’s participation in this campaign reaffirms its commitment to social responsibility and its vital role as a strategic partner for the insurance and safety sectors.”

Alzndi said that Najm’s efforts to develop innovative solutions enhance safety and protect individuals, in line with the goals of Saudi Vision 2030, which aims to achieve sustainable and inclusive development. He highlighted Najm’s active role in supporting the community through its campaigns such as “Insure and Be Safe,” which raises awareness about the importance of insurance in ensuring rights, achieving financial stability for vehicle owners, and enhancing road safety, which reflect positively on society and the national economy.

The Aramco Off-Job Injuries Awareness Campaign, held at the Khurais Emergency Response Center, featured a range of activities, including interactive workshops, awareness talks, and presentations, alongside the distribution of educational materials promoting daily safety practices.


15th VTB ‘Russia Calling’ Investment Forum concludes in Moscow

15th VTB ‘Russia Calling’ Investment Forum concludes in Moscow
Updated 07 December 2024
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15th VTB ‘Russia Calling’ Investment Forum concludes in Moscow

15th VTB ‘Russia Calling’ Investment Forum concludes in Moscow

Over the two days of the 15th VTB “Russia Calling!” Investment Forum, almost 2,000 guests including retail investors, businessmen and government officials visited the event. More than 250 journalists covered the forum events on the ground.

On Dec. 4, more than 500 representatives of Russian business and government agencies, as well as about 300 entrepreneurs from 35 countries, primarily China, Iran, India, Arab countries, Central Asia, Europe, and Africa, gathered at the forum site at the WTC. 

At the macroeconomic session, the forum participants discussed Russia’s monetary and budgetary policy, the labor market and increasing labor productivity, the state of the economy and the country’s banking sector. The discussion was attended by the heads of Russia’s financial block, regulator, business community and foreign participants.

The main event of the first day of the forum was the speech by Russian President Vladimir Putin, who spent two hours answering questions from the guests. The key topics included overcoming sanctions, developing economic relations between Russia and the Global South, implementing infrastructure and logistics projects and improving the investment climate.

Dec. 5 was dedicated to financial market development and retail investors, who are the driving force in the Russian stock market today. At the plenary session, VTB My Investments analysts presented their investment strategy for 2025 and forecasts for key macroeconomic indicators, integrating stock market instruments with high yields. The participants of the session called this “a strategy of hope for lower interest rates.” In addition, VTB My Investments and Frank RG presented a research of retail investors’ sentiments and their requests for long-term investments.

More than a 1,000 guests took part in sessions with issuing companies and representatives of government agencies, addressing questions to speakers and experts, and participating in an intellectual quiz throughout the day. The key topics for discussion were stimulating the development of the stock market, long-term investments, companies going public, and traditional and alternative investment instruments. 

The forum’s media partners included Russia 24, RBC, RT, Business FM, TASS, RIA Novosti, Gazeta.Ru, Kommersant Publishing House, Vedomosti, and Izvestia Media Center. The foreign media partner of “Russia Calling!” this year was Asharq Business, a leading financial media outlet in the Arab world headquartered in Riyadh.

The “Russia Calling!” Investment Forum has been held since 2009. Every year, the event attracts an authoritative audience, including representatives of government agencies, heads of Russian and international companies, and investors. The forum agenda covers the most topical issues of the global economy, finance and business sectors. 


VTB’s ‘Russia Calling’ forum answers key questions about Russian economy’s future

VTB’s ‘Russia Calling’ forum answers key questions about Russian economy’s future
Updated 07 December 2024
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VTB’s ‘Russia Calling’ forum answers key questions about Russian economy’s future

VTB’s ‘Russia Calling’ forum answers key questions about Russian economy’s future

The first day of the 15th VTB “Russia Calling!” Investment Forum involved a macroeconomic session where attendees discussed Russia’s monetary and budgetary policies, the state of the economy, the banking sector as well as the labor market.

The discussion was attended by Minister of Finance of Russia Anton Siluanov, Chairman of the Central Bank of Russia Elvira Nabiullina, Minister of Economic Development of Russia Maxim Reshetnikov, Deputy Head of the Presidential Administration Maxim Oreshkin, CEO of IKS Holding Alexey Shelobkov, as well as guests of the conference, Chairman of the Union of Chinese Entrepreneurs in Russia Zhou Lijun and President of Cosmos Group Anil K. Agarwal. The session was moderated by First Deputy President and Chairman of the Management Board of VTB Bank Dmitry Pyanov.

The first part of the macroeconomic session was devoted to the impact of monetary policy on the economy and expectations for economic growth. 

Nabiullina said that the key rate is a powerful tool to fight inflation, which made it possible to prevent entering the inflationary spiral. According to her, high inflation is similar to the fever when sick, as economic growth cannot be sustainable on its background. At the same time, she noted that the economy’s potential is growing and will be on an upswing next year, which means that there is more room for demand growth. The Central Bank does not agree that tight monetary policy is necessarily followed by a recession. “We forecast more moderate economic growth than this year. This means more restrained demand, and our monetary policy is aimed at ensuring that supply and demand converge at the right point, where there will be both price stability and sustainable economic growth,” the Central Bank head said. She assumed the key rate increase in December, but emphasized that this decision is not predetermined.

Siluanov said that the Federal Budget of Russia for 2025 is quite tight and will be implemented at any ruble exchange rate. The Ministry of Finance and the Ministry of Economic Development will propose the government to unify all state programs and subsidy schemes. “[Head of the Ministry of Economic Development] Maxim Gennadyevich [Reshetnikov] and I will suggest the government to unify all subsidized programs. Many agencies support their own sectors of the economy. And, each agency designs its own subsidy procedure. It should be systematized, unified, there should be a minimum rate upon which we refuse to subsidize,” said the Minister of Finance.

Reshetnikov said that the Ministry of Economic Development estimates the growth potential of the Russian economy above the Central Bank, because the macro forecast was formed under more relaxed conditions of monetary policy. He noted that the Central Bank’s measures work, but it is important to pursue a joint policy and discuss new preferential programs of the government. Russian businesses take the Central Bank’s actions on the key rate very seriously, Reshetnikov added. He said there is a reduction in investment programs, and further credit cuts will lead to economic cooling. “The measures of the Bank of Russia are working, and it is very important for us to pursue a joint policy, including discussion of the volume of new preferential programs, including those subsidized by the government. For its part, the government is doing the maximum both to expand the supply economy and to help the Central Bank to fulfill the joint task and move faster to easing monetary policy, because excessive restrictions on the availability of credit can lead to a reduction not only in investment but also in employment, economic cooling. There are risks that the economic cooling will be on a scale incompatible with our goals,” the head of the Ministry of Economic Development said.

Oreshkin emphasized that economic policy, including credit policy, should be designed to achieve the goal of long-term development of the country. He said: “The economic policy in Russia has never been based on any immediate objectives, but always on long-term tasks supporting the country’s progress. This means that any carried out economic policy, as well as budgetary, structural, credit policies, should be focused on the long-term development of our motherland.”

In the second part of the macro session, the participants discussed the state of the Russian labor market, opportunities for increasing labor productivity in Russian companies, including government participation.

Following the macroeconomic session, Pyanov said: “Today we thoroughly discussed the impact of monetary policy not only on the development of the economy as a whole, but also on individual sectors, looking for ways to compromise. First, we talked about the importance of the deadline for beating inflation and about a different attitude to those forecasts that must necessarily be achieved. Secondly, we learned about the government’s plans to concentrate all preferential programs in the Ministry of Economic Development, limiting the cases of subsidies to a certain boundary. In our opinion, this will also reduce the budgetary burden and allow us to choose what really affects the potential of the economy.”

The “Russia Calling!” Investment Forum has been held since 2009. Every year, the event attracts an authoritative audience, including representatives of government agencies, heads of Russian and international companies, and investors. The forum agenda covers the most topical issues of the global economy, finance and business sectors. This year the forum was held under the general theme “The Future Capital.”


SAMENA Council lauds Saudi Arabia’s role in 5.5G innovation

SAMENA Council lauds Saudi Arabia’s role in 5.5G innovation
Updated 04 December 2024
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SAMENA Council lauds Saudi Arabia’s role in 5.5G innovation

SAMENA Council lauds Saudi Arabia’s role in 5.5G innovation

Participating in the 15th Global Mobile Broadband Forum hosted by Huawei, the SAMENA Telecommunications Council, an industry association championing the digital advancement of the South Asia, Middle East, and North Africa regions, reaffirmed Saudi Arabia’s pivotal role in driving 5.5G (5G-advanced) innovation and digital transformation.

“We are on the brink of a transformative era in connectivity, one that will redefine industries, uplift communities, and support sustainable development. Through the SAMENA Council, we are creating a unified platform to bring diverse stakeholders together and catalyze progress in the whole region,” said Bocar Ba, CEO at SAMENA Council, on the sidelines of Huawei’s Global MBBF 2024 in Istanbul, Turkiye.

Under the theme “5.5G Leads Mobile AI Era,” this year’s Global MBB Forum by Huawei focused on the rapid development of 5.5G infrastructure and AI-powered applications. More than 1,000 participants, including mobile network carriers, ecosystem innovators and technology leaders from across the world gathered to share insights on how these advances will impact industries and individuals.

The Kingdom has become a focal point for SAMENA Council’s efforts to promote next-generation connectivity and cross-sectoral collaboration. “Saudi Arabia is an important market for the SAMENA Council and its members and is the region’s largest digital economy,”
added Ba. 

Bocar Ba, CEO at SAMENA Council

 “The Kingdom’s proactive initiatives and strong collaboration between government entities and the private sector have created a fertile environment for accelerating digital transformation. From telecom operators like stc, Mobily, Zain, and Salam to key government regulators, Saudi Arabia is setting a benchmark for the region.”

The council is actively engaging with the Ministry of Communications and Information Technology and industry leaders to address critical areas, including spectrum management, fixed wireless access deployment, and agile regulatory frameworks that support the adoption of 5.5G technologies. 

The council is also collaborating closely with the Communications, Space and Technology Commission, to address emerging cybersecurity challenges. “Cyber resilience is critical as we scale up 5.5G,” Ba said. “Our work with CST and other stakeholders like MCIT ensures a secure, future-ready ICT infrastructure that can support diverse applications across industries.”

As the Kingdom prepares for the widespread implementation of 5.5G, SAMENA Council has been instrumental in identifying opportunities for leveraging this transformative technology. Ba emphasized that 5.5G will unlock innovative applications across critical industries such as health care and education.

“The next phase of 5G is already here,” he said. “Saudi Arabia is well-positioned to lead the way in adopting 5.5G technologies, which will not only accelerate economic diversification but also drive significant improvements in quality of life. Fixed wireless access, in particular, will play a crucial role in connecting underserved areas and bridging the digital divide.”

To support these efforts, SAMENA Council has launched the ELITE FWA Club, which focuses on promoting fixed wireless access as a key enabler of digital inclusion. In addition, the council is working with global technology providers such as Huawei to accelerate digital innovation and develop future-focused use cases for 5.5G.

“Saudi Arabia’s vision for digital transformation is inspiring. By fostering collaboration between government entities, technology providers, and telecom operators, the Kingdom is not only transforming its economy but also setting a global benchmark for what sustainable digital development should look like,” added Ba.