stc advances gen AI innovation in region with Cohere

The collaboration between stc and Cohere will redefine stc’s AI-driven operations, enhance customer engagement, and unlock new digital growth opportunities.
The collaboration between stc and Cohere will redefine stc’s AI-driven operations, enhance customer engagement, and unlock new digital growth opportunities.
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Updated 27 February 2025
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stc advances gen AI innovation in region with Cohere

stc advances gen AI innovation in region with Cohere
  • The joint effort will focus on key AI-powered innovations, including stc’s AI-powered language model and the Digital Co-Workers Foundry, designed to optimize business efficiency and deliver a superior digital experience for customers

stc Group, the region’s leading digital enabler, has announced a strategic collaboration with Cohere, a secure enterprise AI company, to transform the AI landscape in the Middle East and beyond. This collaboration is set to redefine stc’s AI-driven operations, enhance customer engagement, and unlock new digital growth opportunities through state-of-the-art AI solutions.
Under the collaboration, stc will leverage Cohere’s cutting-edge AI capabilities to develop transformative products as part of its internal gen AI initiative. The joint effort will focus on key AI-powered innovations, including stc’s AI-powered language model and the Digital Co-Workers Foundry, designed to optimize business efficiency and deliver a superior digital experience for customers.

HIGHLIGHT

The joint effort will focus on key AI-powered innovations, including stc’s AI-powered language model and the Digital Co-Workers Foundry, designed to optimize business efficiency and deliver a superior digital experience for customers.

As part of the efforts, stc will work with Cohere to develop North for Telecom, a customized version of Cohere’s North, a secure AI workspace platform announced earlier this year. North for Telecom will be tailored to address the unique needs of the sector, providing intelligent automation, enhanced conversational experiences, and real-time data insights. Meanwhile, the Digital Co-Workers Foundry will introduce AI-driven virtual assistants designed to streamline workflows, boost productivity, and support stc’s workforce with intelligent automation solutions.




It’s been great working closely with stc’s team, says Aidan Gomez, Cohere’s Co-founder and CEO

“As a leader in digital transformation, stc continues to invest in advanced AI technologies that will shape the future of our industry. Our collaboration with Cohere represents a significant milestone in our AI journey, reinforcing our vision to harness AI-driven intelligence, enhance operational capabilities, and introduce innovative AI solutions that create tangible value,” said Haithem Mohammed Alfaraj, group chief technology officer at stc Group.
Motaz Alangari, group chief investment officer at stc Group, added: “stc Group strategically invests in pioneering companies that unlock access to transformative technologies, new business models, and enhanced revenue streams. This collaboration aligns with tali ventures, stc’s corporate venture capital arm, which plays a key role in fostering technological advancement and investing in next-generation innovations that complement stc’s digital ecosystem.”
“Cohere is a global leader in secure enterprise AI, and our investment in this collaboration facilitates access to enterprise-grade AI solutions, positioning stc to maximize AI’s potential across its product and service offerings.”
Cohere will bring its expertise in enterprise AI models and applications to stc’s ecosystem, ensuring faster adoption and optimization of AI capabilities across stc’s digital infrastructure.
“It’s been great working closely with stc’s team,” said Aidan Gomez, Cohere’s co-founder and CEO. “I’m really excited to bring our secure AI technology to enhance its role as a digital enabler. We look forward to collaborating with stc and integrating Cohere’s enterprise AI solutions to lift grunt work off the backs of their employees so they can focus more on the areas of their jobs where they can add real value.”
This collaboration underscores stc’s commitment to being at the forefront of AI-driven innovation, fostering a digital-first economy, and shaping the future of intelligent technology in Saudi Arabia and beyond.

 


Meet the all-new Audi A5

Meet the all-new Audi A5
Updated 26 March 2025
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Meet the all-new Audi A5

Meet the all-new Audi A5

Audi Saudi Arabia proudly welcomes the new Audi A5 and S5 models to the region. Embodying sophisticated design, exhilarating performance, and cutting-edge technology, the Audi A5 lineup represents a bold evolution from the iconic A4 nameplate, which has been a pillar of Audi’s lineup since 1994.

By introducing the A5, Audi builds upon the legacy of the A4 while showcasing a renewed focus on innovation and performance. The model retains the beloved fastback configuration, combining practicality with the compact luxury and sportiness that Middle Eastern drivers have come to expect.

Galal El Shimy, Audi Saudi Arabia acting brand manager, said: “With the launch of the new A5 and S5, we are elevating the standards of performance and luxury to a new level, offering a comprehensive driving experience that blends bold design, advanced technology, and exceptional driving dynamics, all while meeting the aspirations of luxury car enthusiasts in the Kingdom.”

The new Audi A5 range offers potent yet efficient TFSI powertrains. The A5 Sedan 35 TFSI delivers 150 hp and 280 Nm of torque, reaching 100 km/h in 9.8 seconds with a top speed of 216 km/h. For those seeking a sportier edge, the A5 Sedan 40 TFSI produces 204 hp and 340 Nm of torque, allowing a 7.8-second sprint to 100 km/h and a top speed of 248 km/h. Both models come with front-wheel drive and a smooth 7-speed S tronic transmission, striking the perfect balance between energetic performance and daily usability.

Driving enthusiasts will find the S5 Sedan especially compelling, courtesy of its 3.0L V6 TFSI engine generating 367 hp and 550 Nm of torque, enabling a 0–100 km/h time of just 4.5 seconds. Alongside permanent quattro all-wheel drive, the S5 features torque vectoring and adaptive damping sports suspension for exceptional handling dynamics, ensuring drivers can confidently tackle both urban environments and open highways.

Embodied in a sleek, athletic silhouette measuring 4.8 meters in length, 2.0 meters in width, and 1.4 meters in height, the Audi A5’s exterior captures attention from every angle. The signature Single-frame grille is complemented by sculpted lines that enhance aerodynamic efficiency, while Matrix LED headlights offer selectable light signatures for optimized visibility. At the rear, optional OLED taillights underscore Audi’s commitment to innovative lighting technology.

Thanks to a 2.8-meter wheelbase, the A5 also boasts well-balanced proportions, giving it a poised stance on the road. Whether cruising city streets or speeding along desert highways, the design exudes both elegance and practicality – qualities that have long defined Audi’s aesthetic.

Inside, the A5 showcases Audi’s newest interior language, anchored by a large curved digital display housing three key screens. Drivers benefit from an 11.5-inch Audi Virtual Cockpit, while a 14.5-inch MMI touch display offers intuitive access to infotainment and vehicle settings. Front-seat passengers enjoy an additional 10.9-inch screen with dynamic privacy mode, helping to minimize distractions for the driver.

High-quality materials ensure premium comfort, while ample legroom and headroom make longer journeys especially enjoyable. The 445-liter trunk (expandable to 1,299 liters with the rear seats folded) provides versatile cargo space. 

For audiophiles, a Bang & Olufsen 3D Sound System – standard in the S5 – adds immersive audio, amplified by the optional speakers integrated into the seat headrests.

The all-new Audi A5 is now available for viewing at Audi showrooms across the Kingdom.


Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles
Updated 26 March 2025
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Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful, a pioneer in Takaful insurance in Oman, has officially launched its 2024 Sustainability Report, underscoring its commitment to Environmental, Social, and Governance principles. The report reflects the company’s strategic focus on responsible business practices, transparency, and long-term sustainability.

The launch event was attended by industry leaders and stakeholders, highlighting the growing importance of sustainable practices in the financial sector. 

Through this report, Al Madina Takaful reaffirms its dedication to integrating ESG principles into its operations, ensuring that its services contribute to a greener, more inclusive economy.

In line with global reporting standards, Al Madina Takaful has adopted the Global Reporting Initiative framework, ensuring comprehensive disclosure on its sustainability initiatives. The report details key achievements in climate-conscious investments, minimizing ecological footprint, transitioning to renewable energy sources and improving energy efficiency in its operations, waste reduction efforts through recycling programs and paperless initiatives, and community-driven programs aimed at social empowerment.

Speaking on the occasion, Usama Al Barwani, CEO of Al Madina Takaful, said: “Our 2024 Sustainability Report is a testament to our unwavering commitment to responsible growth. As a company rooted in ethical principles, we believe sustainability is not just a regulatory requirement but a core business imperative. This report highlights our progress in aligning with Oman’s Vision 2040 and our ongoing efforts to drive a positive impact on society and the environment.”

Al Madina Takaful continues to play a pivotal role in Oman’s financial ecosystem by introducing Shariah-compliant, sustainable insurance solutions. The company’s initiatives include carbon footprint reduction programs, financial literacy campaigns, and digitalization efforts to enhance customer experience while reducing environmental impact.


Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program
Updated 25 March 2025
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Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia for Cooperative Insurance continues to lead the health insurance sector in the Kingdom with the launch of a groundbreaking initiative that enables insured members to receive medical treatment directly—without the need to submit or wait for prior approvals. 

Implemented in collaboration with more than seven hospitals across three major regions, the initiative aims to simplify healthcare visits and significantly enhance the overall patient experience.

This first-of-its-kind initiative in Saudi Arabia eliminates unnecessary administrative steps and ensures faster access to medical care, reflecting Bupa Arabia’s commitment to reshaping healthcare delivery through innovative, patient-centric solutions.

The “No Pre-Approvals Network” represents a transformative shift in the way outpatient services are accessed. By removing pre-authorization requirements, the program allows members to receive immediate treatment at participating hospitals, creating a seamless and hassle-free experience. This model is designed to streamline operations at healthcare facilities and reduce delays for patients seeking care.

This initiative is part of Bupa Arabia’s broader mission to enhance patient-centric care and provide more efficient, adaptable insurance solutions in line with its innovation strategy. Since its launch, the network has already benefited over 200,000 members—underscoring the growing demand for accessible and simplified healthcare services across the Kingdom.

“This initiative transforms the way healthcare is delivered to our members by removing the need for prior approvals,” said Ryyan Tarabzoni, chief operating officer at Bupa Arabia. “It offers a faster and more comfortable experience and stands as an unprecedented achievement in Saudi Arabia’s health insurance sector. We are proud to be the first to introduce such an innovative model.”

Bupa Arabia has announced plans to significantly expand the “No Pre-Approvals Network” in 2025, with the addition of 15 to 20 hospitals across various regions of the Kingdom. 

The program will also include new specialized services—such as prescription medication coverage—as part of a broader effort to deliver a more comprehensive and integrated healthcare ecosystem.

This initiative currently applies exclusively to outpatient departments within healthcare providers that are part of the “No Pre-Approvals Network.”


Saudia Dairy & Foodstuff Company reports strong sales, profit growth for 2024

Saudia Dairy & Foodstuff Company reports strong sales, profit growth for 2024
Updated 25 March 2025
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Saudia Dairy & Foodstuff Company reports strong sales, profit growth for 2024

Saudia Dairy & Foodstuff Company reports strong sales, profit growth for 2024

Saudia Dairy & Foodstuff Company, the market leader in Saudi Arabia for long-life milk, tomato paste and ice cream, has reported strong financial results for 2024, with significant growth in both sales and profits.

Total sales were SR2.96 billion ($789 million), an increase of 6.59 percent compared to the 12 months of 2023. Net profit was SR483.16 million, 16.31 percent of net sales compared to 14.91 percent in 2023.

Patrick Stillhart, CEO of SADAFCO, said: “These outstanding results reflect our strong market position, ongoing commitment to sustainable growth, and the tireless efforts of our wonderful employees. We have successfully driven performance in new and existing categories through strategic investments in distribution, product innovation and brand development.

Our market share in UHT milk, tomato paste and ice cream remain robust, and we continue to delight our consumers with the high quality of our products.” The company’s investment in environmental, social and governance best practice in line with international standards, Vision 2030 and Saudi Arabia’s net zero by 2060 target will continue to shape its long-term strategy, Stillhart added.

In 2023, SADAFCO changed its fiscal year from the end of March to the end of December. Comparing the 12 months of last year with the nine-month period from April 1 to December 31, 2023, sales jumped 40.32 percent, while profits increased 48.67 percent. 

During 2024, SADAFCO declared/distributed SR15 per share in cash dividends.


LuLu opens new hypermarket in Makkah

LuLu opens new hypermarket in Makkah
Updated 25 March 2025
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LuLu opens new hypermarket in Makkah

LuLu opens new hypermarket in Makkah

Following the opening of new stores in the holy cities of Makkah and Madinah, LuLu has opened its latest hypermarket in Al Rusayfah, Makkah, located on Abdullah Areef street, Al Rusayfah district. 

This strategic expansion aligns with LuLu's commitment to providing world-class shopping experiences to residents and visitors while supporting the Kingdom’s Vision 2030 initiative.

Abdullah Hanif, the secretary-general of the Makkah Chamber along with Fahd Abdulrahman Al-Mutaz, mayor of Rusayfah, officially inaugurated the new store in the presence of Ashraf Ali Musliyam,  executive director of LuLu Group, along with Shehim Mohammed, director of LuLu KSA, and other distinguished dignitaries.

Musliyam said: "We continue to expand regionally in Saudi Arabia and the new store in Al Rusayfah generates more employment opportunities and strengthens the local economy. We will open more than 45 new stores across the GCC within three years.”

New projects also includes three in the holy city of Madinah amongst others.

"We are undergoing a digital transformation to enhance the customer experience both online and in-store," he added. 

The new LuLu store, which spans a total built-up area of around 200,000 square feet, is designed to offer a seamless and modern shopping experience, catering to the diverse needs of customers with a well-curated selection of daily essentials, fresh food, and departmental offerings, similar to other Lulu stores in Makkah and Madinah. 

The new store boasts a spacious 72-square-meter exclusive dining area, offering a comfortable space for shoppers.

The new store in Al Rusayfa will feature a well-designed layout inspired by the city’s cultural and architectural essence. 

Customers will enjoy a spacious and easily navigable shopping environment, ensuring convenience and comfort. Apart from the department stores, LuLu’s iconic value-added shop, LOT, will also be opened shortly.  

Rafeek Mohammed Ali, business development director of LuLu KSA, Noushad M.A, regional director of LuLu KSA, western region and other senior officials were also present.