Majid Al-Futtaim expands luxury retail footprint in region

Majid Al-Futtaim expands luxury retail footprint in region
The expansion will include five standalone Eleventy stores, the regional debut of Corneliani, and the first Poltrona Frau store outside the UAE in Saudi Arabia.
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Updated 12 April 2025
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Majid Al-Futtaim expands luxury retail footprint in region

Majid Al-Futtaim expands luxury retail footprint in region

Majid Al-Futtaim has announced an ambitious expansion of its luxury retail portfolio for 2025. Following a record-breaking 2024, which saw a 26 percent growth in its lifestyle business, the expansion will be anchored by renowned Italian brands Eleventy, Corneliani, and Poltrona Frau, with a series of store openings planned across key locations in Saudi Arabia and the UAE.

As part of its strategic growth agenda, Majid Al-Futtaim will launch more than 30 new stores, spanning both luxury and high- street brands across the region. The expansion will include five standalone Eleventy stores, the regional debut of Corneliani, and the first Poltrona Frau store outside the UAE in Saudi Arabia.

Fahed Ghanim, CEO of Majid Al-Futtaim Lifestyle, said: “In a region where customers have an abundance of choice, our ambition is to curate a portfolio of luxury brands that offer something truly distinctive. By introducing brands like Eleventy, Corneliani, and Poltrona Frau, we are bringing new dimensions to the luxury market — combining timeless craftsmanship with modern sensibilities that resonate with the refined tastes of our customers.”

He added: “At Majid Al-Futtaim, our work with luxury brands has been deeply rooted in THAT Concept Store, which has been instrumental in identifying and nurturing brands with the potential to thrive in this market. Eleventy’s journey, from its initial shop-in-shop to standalone stores, is a testament to how we test, scale, and grow global luxury brands. This strategic approach allows us to continuously evolve the luxury retail experience, delivering fresh, distinctive offerings that resonate with our customers.”

The five standalone Eleventy stores opening in key locations this year include Solitaire Mall in Saudi Arabia, Mall of the Emirates, Marsa Al-Arab, which all open this month, with Dubai Mall and The Grove in the UAE to follow later in the year. This growth builds on Eleventy’s successful presence in the region, which includes a shop-in-shop at THAT Concept Store, a pop-up at Mall of the Emirates, and its first standalone location in Marina Mall Abu Dhabi, which opened in November 2024.

Majid Al-Futtaim is further strengthening its partnership with Poltrona Frau, the iconic Italian luxury furniture brand, by introducing its first store in the region outside the UAE at Centria Mall, Riyadh, in May. Poltrona Frau achieved remarkable success in 2024, with its revenue increasing fivefold following the launch of its second UAE store at Mall of the Emirates

Italian luxury menswear brand Corneliani also made its regional store debut in April at Solitaire Mall in the Kingdom. Corneliani is one of Italy’s oldest independent luxury brands, renowned for its meticulous craftsmanship and presence in more than 70 countries.

Marco Baldassari, co-founder and menswear creative director at Eleventy, said: “Eleventy’s philosophy of understated elegance and commitment to sustainability resonates strongly with the sophisticated Middle Eastern consumer. We are excited to strengthen our partnership with Majid Al-Futtaim, whose visionary approach to luxury retail is shaping a new vision with a growing focus on customer needs. Together, we aim to redefine luxury retail by offering timeless craftsmanship, sustainable practices, and innovative experiences.”

Nicola Coropulis, CEO of Poltrona Frau, said: “Since partnering with Majid Al-Futtaim more than two years ago, we have focused on strategic growth and elevating the customer experience across the region. The revitalization of our flagship store in Jumeirah and our successful debut at Mall of the Emirates have been key milestones in our journey. We are now excited to bring this momentum to the Kingdom of Saudi Arabia with our first store in Riyadh, further solidifying our presence in the GCC and expanding our reach in this dynamic market.”

Majid Al-Futtaim’s expansion in luxury retail builds on a record-breaking 2024, which saw a 26 percent increase in revenue across its portfolio and a 31 percent surge in digital sales. The year also marked the opening of 17 new stores across the region, bringing the total to 87 stores, including flagship locations for brands such as lululemon, Psycho Bunny, Shiseido, Crate and Barrel, and CB2, alongside 27 e-commerce platforms. Looking ahead, 2025 is set to be another milestone year for its lifestyle business, with plans to open 30 new stores across the region, including seven in Saudi Arabia — a key priority market for the group.


SAB and HSBC to power Riyadh Air’s expansion across Mideast, Asia

SAB and HSBC to power Riyadh Air’s expansion across Mideast, Asia
Updated 19 sec ago
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SAB and HSBC to power Riyadh Air’s expansion across Mideast, Asia

SAB and HSBC to power Riyadh Air’s expansion across Mideast, Asia

Saudi Awwal Bank, one of the leading banks in Saudi Arabia, and HSBC, the global banking and financial services organization, have together been awarded the Middle East and Asia cash management mandate for Riyadh Air, Saudi Arabia’s digital native carrier, as it prepares to commence operations this year.

For more than 70 years, HSBC and SAB’s banking partnership has enabled clients in the Kingdom to grow domestically and expand internationally. 

Together, SAB and HSBC will work closely with Riyadh Air to provide an integrated and seamless cash management program to manage all payment and liquidity needs across the two regions. 

As a domestic house bank, SAB will oversee operations within Riyadh Air’s home market of Saudi Arabia when it begins operations, including facilitating payments and liquidity management. Additionally, SAB has been mandated as one of the acquirers for Riyadh Air’s e-commerce transactions, further enhancing the airline’s operational capabilities.

Simultaneously, HSBC will support Riyadh Air with its planned expansion in markets across the wider Middle East and Asia. The mandate will enable Riyadh Air to leverage HSBC’s award-winning payments solutions including Virtual Accounts, Omni Collect and automated sweeping solutions, ensuring efficient cash management and seamless liquidity across their international operations. 

Executives from SAB and HSBC joined Riyadh Air at its new head office at the GACA Campus on Airport Road, for a signing ceremony to mark the partnership. 

Yasser Albarrak, chief corporate and institutional banking officer at SAB, said: “We are proud to support Riyadh Air as it embarks on a journey to redefine aviation travel in the Kingdom. This partnership highlights our commitment to providing innovative banking solutions that empower groundbreaking projects in Saudi Arabia, ensuring that Riyadh Air can achieve its vision of transforming the travel experience.”

Adam Boukadida, CFO of Riyadh Air, said: “We are proud to be partnering with SAB and HSBC as we embark on our journey to revolutionize air travel. This collaboration will enable us to manage our financial operations effectively, ensuring a smooth launch and seamless service delivery.”

Kyle Boag, head of global payments solutions, HSBC Middle East, North Africa and Turkiye, said: “Connecting clients across the world is at our core. This mandate underscores HSBC’s world-leading payments solutions, our expertise in the aviation sector and our commitment to Saudi Arabia’s growth. As the largest international bank across Asia and the Middle East, we will provide Riyadh Air with seamless cash solutions as they take flight to new markets.”


PIF strengthens leadership with key appointments

PIF strengthens leadership with key appointments
Updated 21 May 2025
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PIF strengthens leadership with key appointments

PIF strengthens leadership with key appointments

PIF announced the appointment of Saad Alkroud as head of the local real estate investment division. Alkroud has served as chief of staff since 2021. This move follows the appointment of Aiman Al-Mudaifer as managing director and chief executive of NEOM. Maram Al-Johani has been named acting chief of staff, in addition to being appointed as secretary-general to the PIF board of directors.

In his new role, Alkroud will be responsible for developing PIF’s local real estate and infrastructure investment portfolio, which includes the giga-projects and several other strategic developments.

Alkroud joined PIF in 2016 as head of stakeholder management, overseeing PIF board and committees affairs and international relations, as well as managing relationships with Saudi entities to deliver strategic initiatives and objectives. In 2021, he was appointed as chief of staff, and in 2022, he took on additional responsibilities as secretary-general to the PIF board of directors. In that position, he supervised corporate strategy and business plans, PIF’s project management office, including the establishment of new companies, and the affairs of PIF’s portfolio companies, stakeholders and committees. He also serves on the boards of several PIF companies.

Meanwhile, Al-Mudaifer has led the local real estate investment division since 2018, helping to drive significant growth and transformation. As of 2023, the portfolio included more than 35 real estate companies, with investments in Saudi real estate and infrastructure continuing to deliver sustainable returns. The advancement of and investment in landmark developments and infrastructure projects have helped position PIF at the forefront of Saudi Arabia’s economic diversification, including the creation of tourism and cultural destinations. Al-Mudaifer has served as the acting CEO of NEOM since November 2024 and is a board member of several PIF portfolio companies.

In her new role, Al-Johani will lead organization-wide strategic planning, data and committees governance, and the project management office. In addition, she will oversee portfolio company affairs and manage international and local stakeholders. Al-Johani joined PIF in 2017 after working for PricewaterhouseCoopers. She brings extensive experience to both roles, having served as PIF’s head of data and committees governance and advisory department since 2021.

These appointments reinforce PIF’s strong leadership foundation and support the delivery of its unique mandate and long-term strategy, within the organization and across its portfolio of more than 220 companies, to create opportunities for the global economy and drive the economic transformation of Saudi Arabia.


Bateel gives back to customers with new loyalty program

Bateel gives back to customers with new loyalty program
Updated 21 May 2025
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Bateel gives back to customers with new loyalty program

Bateel gives back to customers with new loyalty program

Bateel International has launched Bateel Rewards, the company’s loyalty program designed to offer exclusive benefits to its customers. Spanning across Bateel Boutique, Café Bateel, and El’an in both Saudi Arabia and the UAE, the program provides members with rewarding experiences across both online, app and in-store purchases and in cafes, adding an extra touch of appreciation.

According to recent market data, 84 percent of consumers say they are more likely to stick with a brand that offers a customer loyalty scheme. Bateel has accordingly introduced its loyalty program to ensure customers not only receive exclusive benefits but also meaningful engagement. The Bateel Rewards program is now live, reinforcing the company’s commitment to providing all customers with unparalleled value.

Bateel is always looking for new ways to enhance its customers’ experience, with innovation at the heart of everything it does. The brand’s loyalty program is a testament to this commitment, designed to go beyond just rewards and create a deeper, more personal connection with its valued customers.

Nurtaç Afridi, CEO at Bateel, said: “We wanted to give back to our loyal customers whose happiness is our biggest motivation. We want to ensure that every interaction with our customers is as rewarding as it is exceptional.”

Designed to integrate effortlessly with customers’ shopping journeys, Bateel Rewards offers a smooth omnichannel experience, allowing members to earn and redeem points both in-store and online. Whether visiting a Bateel Boutique, Café Bateel, Bateel El’an, or shopping via the Bateel online store, members enjoy the same seamless benefits.

Bateel Rewards is a three-tiered membership program designed to offer increasing benefits as customers engage with the brand via three options:

• Silver membership, where customers earn 10 percent back in points on their purchases.

• As they continue to shop, they progress to a Gold membership, earning 15 percent back in points.

• Customers ultimately reach Platinum status, where they receive 20 percent back in points.

Points can be accumulated and later redeemed for discounts on future purchases, ensuring that every interaction with Bateel is both rewarding and enjoyable.

The Bateel Rewards program is now live and free to download from the Apple Store or Google Play, reinforcing the company’s commitment to providing all customers with unparalleled value. The program will be rolled out to other countries where Bateel operates in the next phase.


Areeb Capital signs SR5.8bn financing agreement with SNB

Areeb Capital signs SR5.8bn financing agreement with SNB
Updated 21 May 2025
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Areeb Capital signs SR5.8bn financing agreement with SNB

Areeb Capital signs SR5.8bn financing agreement with SNB

Areeb Capital, a prominent real estate fund management company, announced signing a new financing agreement with the Saudi National Bank, worth SR5.8 billion ($1.5 billion). This agreement will enhance the company’s financing capabilities for its ambitious investment projects in the Saudi real estate market.

The agreement represents a strategic step that supports the company’s efforts to expand its investment portfolio and develop innovative real estate projects that meet the local market’s needs, contributing to lucrative returns for investors and strengthening its status as a leading asset management company in the real estate funds sector.

In a statement, Areeb Capital said that the deal reflects the confidence of prominent banks in the Kingdom, led by the SNB, in its efficient performance and ability to manage and implement remarkable investment projects, particularly in emerging real estate sectors.

Headquartered in Riyadh, Areeb Capital is a leading real estate asset management company with assets under management exceeding SR20 billion. The company targets institutions, family businesses, and high-net-worth individuals, offering Shariah-compliant investment opportunities based on a deep understanding of client needs and risk factors.

Regulated by the Saudi Capital Market Authority, the company provides innovative investment solutions that contribute to developing the real estate sector in the Kingdom.


Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve
Updated 21 May 2025
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Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Nujuma, a Ritz-Carlton Reserve, offers an exclusive opportunity to celebrate Eid in a secluded island setting within the Ummahat Islands in the Red Sea. Surrounded by one of the world’s most untouched marine environments, the resort combines refined luxury with natural beauty. With spacious villas, uninterrupted sea views, and personalized service, Nujuma is designed for guests seeking a peaceful and private holiday experience.

An Eid Al-Adha celebration like no other

To mark Eid Al-Adha, Nujuma is inviting guests to enjoy a thoughtfully curated stay that combines elevated dining, family-friendly moments, and opportunities for rest and renewal. The seasonal offer includes:

  • Daily breakfast and dinner for two: Guests can delight in exquisite dining each day, including two signature experiences — Arabian Surf and Turf at SITA Restaurant on June 7 and a “beach dinner under the stars” on June 8 — creating an atmosphere of celebration and culinary delight.
  • Family-friendly elegance: Children aged 6–12 can join the festivities for an additional SR275++ per child, making this the perfect escape for families seeking a meaningful holiday together.
  • 20 percent savings at Neyrah Spa: Guests can rejuvenate with exclusive savings on luxurious spa treatments, tailored to restore and renew in a tranquil setting.

This offer is valid for stays from June 4–8, with a minimum three-night stay required. Guests can use the promotional code “E4000” to access the offer.

“Let Nujuma, a Ritz Carlton Reserve be the place where your Eid Al-Adha becomes more than a getaway — a time to reconnect with loved ones, reflect on the season, and enjoy the rare stillness of an island sanctuary,” a press statement said.

Tucked away in the remote Ummahat Islands along Saudi Arabia’s ecologically rich Red Sea coast, Nujuma is the first Ritz-Carlton Reserve in the Middle East.

This secluded sanctuary features 65 elegantly designed beach and overwater villas, each offering expansive living spaces, panoramic sea views, and private pools. Inspired by the natural curves of seashells and built with locally sourced materials, the architecture pays homage to the region’s heritage and environment.

Guests can indulge in curated culinary journeys across four distinctive dining venues, where modern gastronomy is elevated by thoughtful storytelling and authentic flavors. Every experience at Nujuma, from wellness at the Neyrah Spa, to stargazing and marine exploration is crafted to connect guests to the rhythms of nature and the spirit of Saudi Arabia.

With a deep commitment to regenerative tourism, cultural authenticity, and meaningful connection, Nujuma is not simply a destination — it is a rare journey into the heart of refined discovery.

For reservations and inquiries, please call +966 1-45040000, email [email protected], or visit the website here.