UAE-based fintech Pemo enters Saudi market

UAE-based fintech Pemo enters Saudi market
Ayham Gorani, co-founder of Pemo, and Abdullah Albrahim, CEO of neoleap, sign the partnership.
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Updated 28 April 2025
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UAE-based fintech Pemo enters Saudi market

UAE-based fintech Pemo enters Saudi market

Pemo, an all-in-one spend management platform, has officially launched in Saudi Arabia, offering cutting-edge financial solutions to businesses of all sizes across the Kingdom.

Backed by $19 million in funding from global investors, the MENA-grown fintech company will provide smart corporate and virtual cards, automated receipt collection, and AI-driven accounting to streamline expense tracking and invoice management, enabling Saudi companies to focus their time on innovating and driving the growth of their businesses.

By having a presence in the market, Pemo will help contribute toward building Saudi Arabia’s thriving fintech ecosystem, which is being driven by the Kingdom’s Vision 2030 and its ambitions to be a digital-first economy.

Partnering with neoleap, a subsidiary of  Alrajhi Bank,  Pemo will integrate its cutting-edge and user-friendly spend management platform with neoleap’s innovative payment infrastructure, meaning that Saudi businesses will have full control over their finances, optimizing their operations for greater transparency and efficiency.

More than 6,000 customers already use Pemo, and the partnership with neoleap marks a natural step as the company enters the Saudi market. With government-backed initiatives, regulatory advancements and a thriving startup scene, Pemo’s focus will be on both servicing businesses and hiring talent over the coming year.

Ayham Gorani, co-founder of Pemo, said: “Saudi Arabia is undergoing a remarkable economic transformation, and businesses need smart, efficient financial solutions to fuel their growth efforts.”

By launching in the Kingdom, and partnering with a trusted entity like neoleap, we’re bringing our platform to one of the most dynamic and forward-thinking markets in the region; we have always wanted to be in Saudi, and we are committed to helping support the Kingdom’s goal toward a cashless future as part of its Vision 2030 ambitions.

“At the same time, we’re excited to be investing in local tech talent and nurturing the next generation of fintech leaders as we help toward building a sustainable, world-class fintech ecosystem.”

Echoing this sentiment, Abdullah Albrahim, CEO of neoleap, said: “At neoleap, our mission is to reshape the financial landscape and equip businesses with the tools they need to thrive in an increasingly digital world. Our partnership with Pemo is a significant step in that direction, providing Saudi businesses with a seamless, AI-powered spend management solution fully integrated with neoleap’s advanced payment infrastructure. This collaboration reflects our shared vision of enabling businesses to make smarter financial decisions, while advancing Saudi Arabia’s fintech ecosystem.”

Pemo’s move into the Kingdom marks three years of the business being in operation, with the company recently being named among the UAE’s Top Future 100 companies and Forbes’ top UAE fintech companies.


Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve
Updated 21 May 2025
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Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Escape the ordinary: Celebrate Eid Al-Adha at Nujuma, a Ritz-Carlton Reserve

Nujuma, a Ritz-Carlton Reserve, offers an exclusive opportunity to celebrate Eid in a secluded island setting within the Ummahat Islands in the Red Sea. Surrounded by one of the world’s most untouched marine environments, the resort combines refined luxury with natural beauty. With spacious villas, uninterrupted sea views, and personalized service, Nujuma is designed for guests seeking a peaceful and private holiday experience.

An Eid Al-Adha celebration like no other

To mark Eid Al-Adha, Nujuma is inviting guests to enjoy a thoughtfully curated stay that combines elevated dining, family-friendly moments, and opportunities for rest and renewal. The seasonal offer includes:

  • Daily breakfast and dinner for two: Guests can delight in exquisite dining each day, including two signature experiences — Arabian Surf and Turf at SITA Restaurant on June 7 and a “beach dinner under the stars” on June 8 — creating an atmosphere of celebration and culinary delight.
  • Family-friendly elegance: Children aged 6–12 can join the festivities for an additional SR275++ per child, making this the perfect escape for families seeking a meaningful holiday together.
  • 20 percent savings at Neyrah Spa: Guests can rejuvenate with exclusive savings on luxurious spa treatments, tailored to restore and renew in a tranquil setting.

This offer is valid for stays from June 4–8, with a minimum three-night stay required. Guests can use the promotional code “E4000” to access the offer.

“Let Nujuma, a Ritz Carlton Reserve be the place where your Eid Al-Adha becomes more than a getaway — a time to reconnect with loved ones, reflect on the season, and enjoy the rare stillness of an island sanctuary,” a press statement said.

Tucked away in the remote Ummahat Islands along Saudi Arabia’s ecologically rich Red Sea coast, Nujuma is the first Ritz-Carlton Reserve in the Middle East.

This secluded sanctuary features 65 elegantly designed beach and overwater villas, each offering expansive living spaces, panoramic sea views, and private pools. Inspired by the natural curves of seashells and built with locally sourced materials, the architecture pays homage to the region’s heritage and environment.

Guests can indulge in curated culinary journeys across four distinctive dining venues, where modern gastronomy is elevated by thoughtful storytelling and authentic flavors. Every experience at Nujuma, from wellness at the Neyrah Spa, to stargazing and marine exploration is crafted to connect guests to the rhythms of nature and the spirit of Saudi Arabia.

With a deep commitment to regenerative tourism, cultural authenticity, and meaningful connection, Nujuma is not simply a destination — it is a rare journey into the heart of refined discovery.

For reservations and inquiries, please call +966 1-45040000, email [email protected], or visit the website here.


Naif Alrajhi, TGCC partner to execute landmark projects in KSA

Naif Alrajhi, TGCC partner to execute landmark projects in KSA
Updated 20 May 2025
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Naif Alrajhi, TGCC partner to execute landmark projects in KSA

Naif Alrajhi, TGCC partner to execute landmark projects in KSA

In a strategic move aimed at contributing to the continued growth and diversification of Saudi Arabia’s real estate sector, Naif Alrajhi Investment, a Saudi investment group and a leader in real estate development, financial markets, and mergers and acquisitions, has entered into a partnership with Travaux Généraux de Construction de Casablanca — a leader in the construction industry — through its Saudi subsidiary TGCC Middle East.

The partnership will collaborate on the construction of projects developed by Naif Alrajhi Investment within the Kingdom, underscoring the strong confidence and significant potential both parties see in the Saudi real estate market. This collaboration builds on the complementary strengths of both organizations and reinforces their shared commitment to contributing to the Kingdom’s dynamic growth.

Naif Alrajhi Investment is one of the prominent groups in the Kingdom, managing a diversified investment portfolio with a particular focus on the real estate sector. With a strong track record of successful projects both within Saudi Arabia and internationally, the company continues to demonstrate its extensive expertise and strategic vision in real estate development, further solidifying its position as a key player in the industry. 

Naif Saleh Alrajhi, chairman and CEO of Naif Alrajhi Investment

TGCC stands among the top-tier construction firms operating across Africa and the Middle East. With a proven track record of over 1,000 successfully delivered projects and a workforce exceeding 14,000 employees globally, TGCC generates consolidated revenues of more than 8 billion Moroccan dirhams ($867 million). The company maintains a robust presence in six African countries in addition to the Middle East and is distinguished by its international certifications in quality, safety, and environmental standards. In 2021, TGCC was successfully listed on the Casablanca Stock Exchange, marking a major milestone in its growth journey.

Naif Saleh Alrajhi, chairman and CEO of Naif Alrajhi Investment, said: “This alliance with TGCC Middle East aligns perfectly with our vision to contribute to the development of vibrant, forward-looking urban environments in Saudi Arabia and beyond. We are pleased to collaborate with a partner known for its technical excellence and reliability. This partnership supports our commitment to Saudi Vision 2030 by enabling the development of high-quality, sustainable projects that serve the needs of tomorrow.”

Mohammed Bouzoubaa, chairman and CEO of TGCC, added: “This strategic partnership represents a significant step in TGCC’s international expansion and demonstrates our strong commitment to supporting Saudi Arabia’s ongoing transformation. Through our collaboration with Naif Alrajhi Investment, and by leveraging their deep understanding of the regional market, we aim to deliver projects that set new standards in innovation, sustainability, and execution.”

The agreement reinforces Naif Alrajhi Investment’s strategic focus on impactful, high-quality developments that align with national development goals.

“With a shared vision of excellence, the two companies aim to contribute meaningfully to Saudi Arabia’s urban and economic evolution,” a statement said.


Mastercard names Saud Swar as country manager for KSA

Mastercard names Saud Swar as country manager for KSA
Updated 20 May 2025
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Mastercard names Saud Swar as country manager for KSA

Mastercard names Saud Swar as country manager for KSA

Mastercard has announced the appointment of Saud Swar as country manager for Saudi Arabia, Bahrain, Jordan and other Levant. The appointment strengthens Mastercard’s leadership team in the West Arabia division, underlining the company’s commitment to serving as the region’s technology partner of choice.

Bringing a wealth of experience to the role, Swar will lead and manage Mastercard’s operations in Saudi Arabia, Bahrain, Jordan and Palestine, deepening local market knowledge and engagement, and advancing efforts to connect and power an inclusive digital economy.

“We are very pleased to see Saud Swar take another important step forward on his professional journey with this exciting appointment,” said Adam Jones, executive vice president, division president of West Arabia, Mastercard. “Saud will no doubt play a pivotal role in advancing our work to empower the people and communities we serve across Saudi Arabia, Bahrain, Jordan, and Palestine with even greater access to a more accessible, secure and transformative digital economy. We look forward to him stewarding us to more success in the region.”

Swar said: “I am excited to begin this new chapter with Mastercard, making the most of my experience to complement and build on of the team’s achievements ... I am looking forward to working closely with our partners to unlock new opportunities, drive growth and create impact across the division and wider region.”

Swar has more than 17 years of experience working in the financial services industry. Prior to joining Mastercard, Swar spent all his professional career at American Express, initially joining the company as a new product development specialist in 2008, gradually rising the ranks to serve as the chief business officer — MENA for American Express Middle East. 

He holds a bachelor of science in computer engineering from the University of Bahrain and completed an executive MBA at London Business School.


Ajman university fosters healthcare innovation

Ajman university fosters healthcare innovation
Updated 20 May 2025
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Ajman university fosters healthcare innovation

Ajman university fosters healthcare innovation

Gulf Medical University, Ajman, reaffirmed its position as a leading hub for academic excellence and healthcare innovation with the success of the GMU Career Fair and Industry Partners Meet 2025.

Themed “Empowering the Next Generation of Healthcare Leaders,” the event brought together an impressive assembly of students, alumni, industry veterans, and more than 90 leading healthcare organizations.

It provided a vibrant platform for aspiring professionals to engage directly with recruiters, learn from thought leaders, and explore career paths across diverse health care sectors.

The initiative also showcased GMU’s ongoing efforts to align its academic vision with real-world demands through innovation, entrepreneurship, and global industry collaboration.


Saudi Arabia, France to drive innovation in music, museums

Saudi Arabia, France to drive innovation in music, museums
Updated 21 May 2025
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Saudi Arabia, France to drive innovation in music, museums

Saudi Arabia, France to drive innovation in music, museums
  • Executive program promotes artifact exchange, heritage preservation, youth engagement, joint cultural exhibitions

JEDDAH: Saudi Arabia’s Museums Commission has signed an executive program with the Cite de la Musique — Philharmonie de Paris to enhance cooperation in the fields of museums and music.

The agreement, which align with the Kingdom’s cultural ambitions under Vision 2030, aims to strengthen cultural ties and foster joint initiatives between the two countries.

It was signed by Museums Commission acting CEO Ibrahim Alsanousi and Philharmonie de Paris CEO Olivier Mantei.

Key areas of cooperation are artifact loans, shared collections, and the exchange of historical musical instruments with the Tariq Abdulhakim Museum in Jeddah.

The program also covers collaborative traveling exhibitions and cultural events.

Mona Khazindar, adviser to the Ministry of Culture, told Arab News: “This partnership is the Kingdom’s commitment to fostering international cultural collaboration and enriching our national institutions through global expertise.

“It directly supports the objectives of Vision 2030 by enhancing the cultural ecosystem, promoting artistic education, and ensuring that our museums become vibrant centers of learning and creativity.

Khazindar added: “The Museums Commission’s strategy emphasizes innovation, inclusivity, and the preservation of our cultural heritage, and this collaboration will play a pivotal role in realizing that vision — especially through initiatives that engage youth and families in meaningful cultural experiences.”

The program includes the development of training and educational initiatives for children and families, such as workshops and interactive installations adapted from the Philharmonie’s programs for young audiences.

It also facilitates the exchange of expertise through researcher visits, seminars, and collaborative academic publications related to both permanent and temporary exhibitions.

Alsanousi emphasized the importance of the agreement, calling it a significant milestone in strengthening cultural ties between Saudi Arabia and France.

He said: “Music plays a vital role in cultural identity, and this partnership will support the transformation of the Tariq Abdulhakim Museum into an interactive and inspiring hub for musical education and engagement.”

Mantei praised Saudi Arabia’s cultural vision and affirmed that the partnership reflects a spirit of constructive cultural exchange.

He also highlighted the agreement as a foundation for future projects that promote artistic and societal dialogue between the two countries.

Tayeb Altayeb, acting director of the Tariq Abdulhakim Museum, said: “This is a transformative step in the development of the Tariq Abdulhakim Museum. It allows us to bring world-class musical artifacts and educational experiences to our audiences while honoring the legacy of one of the Kingdom’s most iconic musical pioneers.

“Through this, the museum will evolve into an interactive cultural hub that not only preserves Saudi Arabia’s rich musical heritage but also inspires future generations to explore and engage with music as a vital part of our national identity.”