Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’

Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’
FIBO Arabia will bring together key players from the health, fitness, and wellness sectors to create a platform for innovations and investments.
Short Url
Updated 15 June 2025
Follow

Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’

Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’

The Ministry of Investment for Saudi Arabia and its Sport Sector Team have signed an investment agreement with RX Arabia to support the launch of FIBO Arabia in the Kingdom. The annual show brings together key players from the health, fitness, and wellness sectors to create a platform for innovations, investments, and trends tailored to an active lifestyle.

The event will debut at the Riyadh Front Exhibition and Conference Center from Oct. 1-3.

Organized by RX, a global leader in events and exhibitions, and under the theme for a strong and healthy society, FIBO Arabia is already 60 percent sold out following a successful sales launch at FIBO’s flagship trade show in Cologne, Germany last month. There, 1,200 exhibitors and partners from 60 nations and 154,748 visitors from 129 countries were welcomed.

The launch of FIBO Arabia coincides with the Saudi government’s significant support for investing in the country’s sports sector as part of the Kingdom’s Vision 2030 strategy to diversify its economy. The government aims to increase sports spending by $22 billion by 2030, encompassing sports clubs, academies, sportswear and equipment, and sports facilities.

Vasyl Zhygalo, managing director, Middle East and emerging markets, RX: “We are honored that the Ministry of Investment for Saudi Arabia is supporting the launch of FIBO Arabia. This underscores the importance of health and fitness to the Saudi Arabian government and highlights its investment-friendly attitude toward overseas entrepreneurs and progressive companies that want to invest in their health and fitness sector.”

The country’s focus on becoming a global sports hub is underscored by the announcement of major events set to take place in Saudi Arabia, including the 2034 FIFA World Cup, 2027 AFC Asian Cup, and the 2029 Asian Winter Games.

Furthermore, according to Gymnation, which operates a chain of fitness centers in Saudi Arabia and the UAE, the Saudi fitness market is expected to grow at a compound annual growth rate of 9.7 percent between now and 2032 when the health and fitness market is projected to be worth $2.28 billion.

Basim K. Ibrahim, sport sector investment development director, at the ministry added: “FIBO Arabia represents a pivotal platform in advancing Saudi Arabia’s Vision 2030 goals by promoting a culture of fitness and wellness while also highlighting the Kingdom’s growing potential as a hub for investment within this sector. With increasing emphasis on exercise, sports, and well-being across the Kingdom, the event provides a vital opportunity for international and local brands to showcase the latest innovations and technologies in the industry.” 

We look forward to the positive impact FIBO Arabia will have on our communities and the exciting prospects it will unlock for the future.”

Over the course of three dynamic days, FIBO Arabia will offer unparalleled opportunities for building businesses, networking, and educating at the highest level.

Professional development will be a key focus of the show, with FIBO Arabia hosting a series of expert-led workshops, seminars, and keynote sessions. 


Zain KSA and Cisco to develop AI infrastructure

Zain KSA and Cisco to develop AI infrastructure
Updated 16 July 2025
Follow

Zain KSA and Cisco to develop AI infrastructure

Zain KSA and Cisco to develop AI infrastructure
  • The MoU is part of Zain KSA’s strategy to actively align with Saudi Arabia’s Vision 2030 goals by driving digital transformation and positioning the Kingdom as a global digital innovation hub, particularly in the AI space

Zain KSA, a provider of telecommunications and digital services in Saudi Arabia, has signed a memorandum of understanding with Cisco, a global leader in networking and security, focusing on the development of cutting-edge AI infrastructure and GPU-as-a-service.
The agreement will leverage Cisco’s advanced, end-to-end infrastructure solutions for securely building and scaling AI workloads, supporting Zain KSA in delivering high-performance, resilient, and reliable GPU-powered services to the Saudi market.
The MoU is part of Zain KSA’s strategy to actively align with Saudi Arabia’s Vision 2030 goals by driving digital transformation and positioning the Kingdom as a global digital innovation hub, particularly in the AI space.

HIGHLIGHT

The MoU also includes exploring opportunities for training programs to upskil local talent, in line with Zain KSA’s commitment to ICT skills development.

As part of the collaboration, Zain KSA will leverage its deep market knowledge, cutting-edge digital capabilities, and targeted investments alongside Cisco’s global expertise in AI-ready infrastructure development. The initiative will create new solutions and commercial models to enable customers across various sectors to confidently and easily adopt AI solutions.
The MoU also includes exploring opportunities for training programs to upskil local talent, in line with Zain KSA’s commitment to ICT skills development to support long-term national AI capabilities.
Fahad Sahmi Al-Sahmah, vice president of B2B sales, Zain KSA, said: “At Zain KSA, we are mobilizing all our capabilities and investments to drive nationwide digital innovation, positioning the Kingdom as a global hub, a digital economy powered by future-looking GenAI solutions and applications. These efforts aim to empower all stakeholders, including government entities, businesses, and individuals, to harness the boundless potential of AI in support of national goals. This strategic collaboration with Cisco, positions us well to explore, develop, and innovate use cases, as we continue building a resilient, integrated and agile digital ecosystem that can embrace next-gen technologies and deploy them in the Kingdom.”
Zayan Sadek, managing director for service providers at Cisco Middle East, Türkiye and Africa, said: “Cisco is excited to collaborate with Zain KSA to pave the way for a transformative AI-powered future in Saudi Arabia. By combining Zain KSA’s digital expertise with Cisco’s cutting-edge AI infrastructure technologies, we aim to unlock new possibilities to empower businesses to thrive in the AI era and position Saudi Arabia as a global hub for advanced technologies.”

 


New partnership empowers businesses with flexible payment solutions

New partnership empowers businesses with flexible payment solutions
Updated 53 min 53 sec ago
Follow

New partnership empowers businesses with flexible payment solutions

New partnership empowers businesses with flexible payment solutions
  • Amazon Payment Services already offers a range of BNPL services and credit card installment options in partnership with more than 25 banks across the Kingdom, UAE, Egypt, and Jordan, allowing customers to split payments over terms of up to 36 months

Amazon Payment Services, a regional leader in digital payments across the Middle East and North Africa, has added Tamara, a leading “buy now, pay later” provider in the GCC, to its expanding suite of flexible payment options. As a new split payments partner, Tamara enables businesses in Saudi Arabia and the UAE to offer seamless, flexible payment experiences to their customers.  
The partnership comes at a time when consumers are increasingly seeking payment methods that deliver both flexibility and transparency. With BNPL demand on the rise across the region, Tamara’s inclusion in the Amazon Payment Services portfolio is a timely move to meet these growing consumer expectations and enhance the overall customer journey.
With BNPL adoption accelerating, industries such as airlines, e-commerce, healthcare, insurance, education, fashion, and lifestyle stand to benefit from Tamara’s Shariah-compliant flexible payment solutions. With Tamara, customers can split their payments into four equal installments — a feature designed to boost sales, reduce cart abandonment, and enhance customer satisfaction. Merchants, in turn, will benefit from larger basket sizes, improved conversion rates, and an enhanced shopping experience for their customers.
Peter George, managing director of Amazon Payment Services MENA, said: “As more consumers across the region look for affordable ways to manage their purchases, BNPL solutions are becoming more and more indispensable for merchants. Partnering up with Tamara, a leading split payments provider, was a natural next step in our commitment to empowering diverse businesses as they navigate today’s digital payments space. With this expansion of our offering, we are thrilled to unlock new revenue streams for businesses, help them deliver more value to their customers, and ultimately grow their online business.”
Sami Louali, EVP and chief revenue officer at Tamara, added: “At Tamara, we’re focused on creating a payment experience that benefits both businesses and consumers. Partnering with Amazon Payment Services allows us to expand our reach across the UAE and Saudi Arabia — supporting business growth and delivering a hassle-free, flexible payment solution for consumers. This partnership marks an exciting milestone in our mission to meet the changing needs of merchants and their customers while driving loyalty and sales.”
Amazon Payment Services already offers a range of BNPL services and credit card installment options in partnership with more than 25 banks across the Kingdom, UAE, Egypt, and Jordan, allowing customers to split payments over terms of up to 36 months. With Tamara’s inclusion, Amazon Payment Services can now cater to a wider audience, including customers who prefer to use either debit or credit cards.
This partnership ensures that merchants in the Kingdom and UAE have the tools they need to offer a seamless, flexible payment experience to their customers. With a single integration, businesses gain access to a wide range of payment options, advanced reporting dashboards, and streamlined reconciliation processes, keeping them ahead of the curve in the fast-paced digital payments landscape.

 

 


Spotify named official audio streaming partner for Esports World Cup 2025

This March 20, 2018, file photo shows the Spotify app on an iPad in Baltimore. (AP)
This March 20, 2018, file photo shows the Spotify app on an iPad in Baltimore. (AP)
Updated 55 min 38 sec ago
Follow

Spotify named official audio streaming partner for Esports World Cup 2025

This March 20, 2018, file photo shows the Spotify app on an iPad in Baltimore. (AP)
  • “On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments

The Esports World Cup Foundation has announced a partnership with Spotify, the world’s most popular audio streaming subscription service, as the official audio streaming partner for the Esports World Cup 2025. The collaboration will bring fans an immersive audio experience throughout the world’s largest esports and gaming event — powered by Spotify’s library of more than 100 million tracks.

We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture, says Akshat Harbola, Managing Director for MENAP, Spotify

As part of the partnership, Spotify will launch the EWC Music Hub, featuring official tournament anthems that form part of the EWC music identity, along with Spotify-curated gaming playlists designed to elevate the in-game and fan experience. The partnership also includes artist collaborations and on-site content creation with EWC creators and fans to deepen the personal connection between sound and gameplay.
Music will take center stage at EWC 2025. Earlier this month, the Esports World Cup Foundation announced that global icon Post Malone will headline the opening ceremony on July 10. The event will also include the live debut of “Til My Fingers Bleed,” performed by Dino of Seventeen, Duckwrth, and Telle Smith of The Word Alive, alongside appearances by Grammy-nominated producer Alesso and renowned cellist Tina Guo.
“Our partnership with Spotify extends the Esports World Cup experience beyond the arena, inviting fans into the heart of the tournament through music and sound,” said Mohammed Al-Nimer, chief commercial officer at the Esports World Cup Foundation. “This partnership brings our EWC Music vision to life: blending original music, global artists, and fan-driven playlists to create deeper connections with audiences and celebrate our unique ecosystem.”
“We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture,” said Akshat Harbola, Spotify’s managing director for MENAP.

“On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments. In fact, Saudi Arabia has the highest share of music streamed via gaming consoles on our platform globally — a clear signal that music is a core part of the gaming experience here.
“Together, we’re creating iconic experiences and content that inspire and elevate the gaming community.”
Returning to Riyadh, from July 7 to Aug. 24, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The EWC 2025 will feature 2,000 elite players and 200 clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. 

 


Aster Sanad Hospital supports Saudi talent

Aster Sanad Hospital supports Saudi talent
Updated 14 July 2025
Follow

Aster Sanad Hospital supports Saudi talent

Aster Sanad Hospital supports Saudi talent

Aster Sanad Hospital, a healthcare institution under the Aster DM Healthcare Group, participated as an official sponsor in the Career Expo Day hosted by Prince Sultan bin Abdulaziz College for Emergency Medical Services in Riyadh. The move reflects the hospital’s commitment to supporting Saudization efforts, attracting local talent, and investing in the future of the Kingdom’s healthcare sector, in line with Saudi Vision 2030 goals.

The event brought together a promising generation of graduates in the field of emergency medical services, and served as a dynamic platform for interaction, knowledge exchange, and exploring professional opportunities.

During the event, the Aster Sanad team actively engaged with Saudi graduates and received a significant number of resumes from ambitious young professionals aspiring to begin their careers in the healthcare sector. The hospital team also provided an overview of its workplace culture, professional development programs, training opportunities, and future career pathways.

“We were truly inspired by the level of knowledge, motivation, and professionalism we witnessed among the students,” said Falah Al-Sharari, head of human resources at Aster DM Hospitals and Clinics — Saudi Arabia. “These future healthcare professionals reflect the great potential of Saudi talent, and we look forward to welcoming some of them into our team as we continue to grow and strengthen our presence in the Kingdom.”

Al-Sharari also expressed his appreciation for Prince Sultan college for organizing the event, underscoring the importance of strengthening collaboration between academic institutions and healthcare providers across the Kingdom.

Such partnerships play a key role in preparing qualified professionals capable of meeting the evolving needs of the sector, he said.


FlyNow eCopters to take flight in Saudi Arabia soon

FlyNow eCopters to take flight in Saudi Arabia soon
Updated 14 July 2025
Follow

FlyNow eCopters to take flight in Saudi Arabia soon

FlyNow eCopters to take flight in Saudi Arabia soon

In a major step toward integrating flying taxis into daily transportation, Saudi Arabia is all set to produce thousands of eCopters, FlyNow Aviation’s electric air vehicles, all of which will carry the “Saudi Made” label, according to FlyNow Aviation’s Co-founder and Chief Operating Officer Yvonne Winter.

The Austria-based FlyNow Aviation is working to set up the assembly plant and will start the production of the cargo version in 2027. Officially, FlyNow’s eCopters are expected to transport the public during Riyadh Expo 2030.

“Additionally, test operations (sandbox flights) are planned for 2025 in Saudi Arabia to adapt the technology to local conditions,” Winter told Arab News.

Speaking about the future of mobility in Saudi Arabia, she said: “Saudi Arabia is not only transforming its economy — it is shaping the future of mobility for the entire world.”

She added: “Under the leadership of Crown Prince Mohammed bin Salman and Vision 2030, the Kingdom is proving that bold ideas, advanced technology, and national pride can work hand in hand. We are honored to be part of this historic journey and proud to contribute to building Saudi-made solutions for global air mobility.”

In May 2024, FlyNow Aviation signed a memorandum of understanding with the General Authority of Civil Aviation, the National Industrial Development Center, and the Sky Alliance for Automated Air Mobility.

“The cooperation aims to support the development of electric air mobility in Saudi Arabia, including regulations, airspace integration, vertiport infrastructure, and operational guidelines for unmanned air taxis,” Winter explained.

In late 2024, FlyNow Aviation established a new company, FlyNow Arabia Ltd., in Riyadh, as part of its expansion strategy. The company plans to set up local production facilities to serve both domestic and international markets.

FlyNow is an alumnus of the Destination Deep Tech program at the King Abdullah University of Science and Technology, and Winter has been invited to share insights with the participants of the follow-up program called KAUST ScaleX, which has been designed to support innovative global tech startups in expanding their operations into the Kingdom’s market.

Recently, Flynow achieved a significant milestone in the development of its modular eCopter family: the first untethered test flights were successfully completed at the newly secured testing site in Eastern Austria. This location enables unrestricted flight operations and accelerates its technical progress.