LONDON: The Kingdom’s Ministry of Tourism has launched its Saudi Winter 2025 program with a packed schedule of events running to the end of the first quarter of 2026.
Ahmed Al-Khateeb, the tourism minister and chairman of the Saudi Tourism Authority, launched the program on Sunday in Riyadh, with 120 partners from the private sector.
Al-Khateeb said the ministry is focusing on increasing visitor numbers to align with Vision 2030’s goal of attracting 150 million tourists.
The program’s theme is “Winter Live,” highlighting major entertainment events including the Riyadh, Diriyah, AlUla and Khobar seasons, the Saudi Press Agency reported.
The events will include concerts, plays, poetry, family activities, and beach activities during the Khobar Season.
Highlights will feature various AlUla festivals, the World Rally Championship, and powerboat races in Jeddah.
Additionally, there will be a special collaboration with MrBeast and the WWE Royal Rumble event as a part of the Riyadh Season, according to the SPA.
Saudi Winter 2025 will feature the launch of over 1,200 tourism products, and more than 600 special offers in several major destinations, the ministry said.
Riyadh, Diriyah, Jeddah, AlUla, Al-Qassim, Hail and Madinah will showcase the rich natural and cultural diversity found in Saudi Arabia, it added.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said the aim is to “strengthen partnerships with the private sector,” which would “contribute to stimulating spending and attracting more tourists from around the world.”
