RIYADH: A bold lineup had been revealed on Sunday for Riyadh Season 2025, with a range events which will reinforce Saudi Arabia’s position as a key destination for leisure and entertainment.
Announcing the program on Sunday, Turki Alalshikh, chairman of the Saudi Entertainment Authority, said the new season — set to begin on Friday, Oct. 10 — would feature an expanded range of entertainment zones, record-breaking sporting events and large-scale cultural celebrations.
Among the highlights will be new international zones at Boulevard World offering immersive cultural experiences inspired by Kuwait, South Korea and Indonesia.
The new additions reflect Riyadh Season’s growing global scope and commitment to fostering international cultural exchange.
One of the most highly anticipated new attractions is Beast Land, developed in collaboration with global influencer MrBeast, one of the world’s leading content creators. The zone will include more than 40 retail and dining outlets, adventure gardens and daily competitions.
The zone is expected to be one of the season’s major draws, with MrBeast set to attend the zone’s grand opening.
Riyadh Season 2025 will also host a series of world-class sporting and entertainment events, including the Six Kings Slam Tennis Championship, the Ring IV boxing card, the prestigious Joy Awards and the Jewelry Salon exhibition.
In a historic first, the WWE Royal Rumble will be held in January 2026, marking its debut outside North America and underlining Riyadh’s growing role as a global sporting hub.
On the business front, the Joy Forum on Oct. 16-17 will bring together leading entertainment executives and professionals for high-level discussions, networking and industry partnerships.
Meanwhile, Via Riyadh will host “Ana Arabia,” a cultural celebration dedicated to Arab heritage, creativity and identity which will feature art, music and performances.
Riyadh Season 2025 aligns with the Kingdom’s broader cultural and economic transformation, fostering investment in the entertainment sector and supporting Saudi talent.
The upcoming season places strong emphasis on combining local creativity with global expertise, ensuring visitors experience both international quality and authentic Saudi character.
