Laticrete, a global leader in tile and stone installation systems, has officially opened its first manufacturing plant in Jeddah. This milestone investment strengthens the Kingdom’s local production capabilities, accelerates delivery schedules, and ensures greater product accessibility for contractors, developers, and the wider trade network.
Established in 1956, Laticrete is a family-run enterprise with operations in over 100 countries. Its innovative solutions have been used in iconic projects worldwide. For more than 40 years, the company has partnered with distributors in Saudi Arabia, contributing to the development of the nation’s modern construction sector.
David A. Rothberg, chairman, said: “We began as a small family business in the US when my father, of blessed memory, pioneered a breakthrough in tile installation. Over the decades, we learned that localization is critical: each market has its own regulations, preferences, and construction pace. By establishing local production, we can provide faster delivery and ensure products meet regional requirements.
“The Saudi market has long been important to us. With ceramic tile usage here among the highest globally, we saw the opportunity to expand our presence and better serve customers directly in the Kingdom.”
Patrick Millot, CEO, said: “Since our founding, innovation has been the heart of Laticrete. Our founder Henry M. Rothberg revolutionized the industry with the invention of thin-set adhesive. Today, we continue that legacy by introducing new solutions every year, ensuring our customers have access to cutting-edge technology.
“In Saudi Arabia, we are committed to bringing not only standard products but also our most advanced technologies from Day 1. This aligns with the Kingdom’s Vision 2030, which emphasizes innovation, sustainability, and world-class infrastructure development.”
Ritesh Singh, regional director, said: “The Jeddah plant reflects our strong commitment to Vision 2030, which encourages local manufacturing and greater participation in the Saudi economy. Laticrete has been present in the Kingdom for over 40 years, supplying materials for iconic projects. Now, with local manufacturing, we will serve the full spectrum of the market — from retail and mid-size residential projects to major commercial and hospitality developments.
“This facility is one of the most advanced within the Laticrete global network, capable of producing 99 percent of our product portfolio locally. By manufacturing in the Kingdom, we reduce import dependency, shorten lead times, and bring the latest global practices to the Saudi market.”
Khalid Khan, general manager, BINEX, said: “BINEX is proud to partner with Laticrete in this new chapter. For decades, we have worked together to supply high-quality solutions to projects across Saudi Arabia — from Yanbu to KAUST, Aramco, the Red Sea, and beyond.
“As one of the oldest registered companies in the Kingdom, BINEX has witnessed Saudi Arabia’s construction transformation firsthand. With this new facility, Laticrete will strengthen its position as the market leader in premium installation systems while expanding accessibility across the entire construction ecosystem.”
The Jeddah plant will create new employment opportunities for Saudi talent while providing training and skills development. By adopting eco-friendly practices, efficient processes, and responsibly sourced raw materials, Laticrete reinforces its dedication to sustainability and its alignment with Saudi Arabia’s industrial and environmental objectives.
