DUBAI: Lebanese fashion icon, model and influencer Nour Arida is set to front a new reality series titled “Confidence is Queen.”
The series is a collaboration between Middle East North Africa-based production companies Front Row Filmed Entertainment and Different Productions, alongside creative agency Read the Room.
The upcoming show will have Arida head a team of mentors guiding a group of Arab women through what producers describe as an “emotional and transformative journey of self-discovery,” tackling themes of confidence, self-worth and empowerment.
The series is a collaboration between Middle East North Africa-based production companies Front Row Filmed Entertainment and Different Productions, alongside creative agency Read the Room. (Supplied)
The release date for the show has yet to be revealed.
With more than 18 million followers across her social media platforms, Arida has long been known for her authenticity and openness.
In 2023, she was honored with the Arab Woman of the Year award in London, recognizing her advocacy for women’s rights worldwide. She is also the regional brand ambassador for Turkish fashion label Nocturne.
Arida has appeared as the global face of French fine jewelry house Boucheron, fronting multiple campaigns and championing their designs at international fashion events.
“Happy to announce that I’m the official worldwide face of Boucheron,” she said when the partnership was announced in 2020.
Her modeling career includes walking in Paris Fashion Week for brands such as Zadig & Voltaire, Nicolas Jebran and Paco Rabanne. She has also graced numerous international magazine covers and collaborated with beauty and fashion brands including Sephora, Rimmel and MAC.
Reflecting on the new project, Arida said recently: “I know this show is going to be revolutionary on so many levels, and I’m so happy with my partnerships in it.
“Between Front Row, Different, and Read the Room, we’re bringing to the table something disruptive, entertaining and creative all at once.”
In a joint statement, Front Row’s Gianluca Chakra and Different Productions’ Mazen Laham added: “‘Confidence is Queen’ is more than a show. It’s a statement.
“Together, we’re blending cinematic craft with raw authenticity to create something powerful, relatable, and real. At its core is Nour Arida, a woman who embodies elegance, vulnerability and unapologetic confidence.”
“She represents a new generation of Arab women unafraid to be both strong and imperfect. That truth is what makes this project not just entertaining, but deeply human and profoundly inspiring,” they added.
