Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi
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Updated 16 October 2025
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Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Riyadh pop-up celebrates Trendyol’s collaboration with Rahaf Al-Harbi

Trendyol, one of the world’s leading e-commerce platforms, is bringing its signature style to Riyadh this month with a pop-up experience celebrating its collaboration with Saudi model Rahaf Al-Harbi, alongside a curated edit of other fashion and beauty must-haves. Running from Oct. 13 to 27 at Al-Nakheel Mall in Riyadh, the Trendyol pop-up invites visitors to shop, discover, and create content in an engaging and interactive setting.

The collection features this season’s standout pieces, from cozy knits and tailored blazers to romantic chiffon dresses, statement accessories, and must-have beauty essentials from Trendyol Beauty, offering something for every occasion.

On Oct. 16, Al-Harbi, one of Saudi Arabia’s most-loved fashion and lifestyle creators, will make a special in-store appearance, giving fans the chance to meet her in person and experience the collection firsthand. Visitors can also look forward to a live beauty session with a professional makeup artist, showcasing Trendyol’s latest beauty range.

Since entering the GCC market in late 2023, Trendyol has quickly become a go-to destination for Gulf shoppers, celebrated for its versatile product range, affordable prices, and creative collaborations with regional and international talent.


Refad Real Estate Investment & Development launches Miraf District in Alkhobar

Refad Real Estate Investment & Development launches Miraf District in Alkhobar
Updated 04 November 2025
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Refad Real Estate Investment & Development launches Miraf District in Alkhobar

Refad Real Estate Investment & Development launches Miraf District in Alkhobar

Refad Real Estate Investment and Development, a subsidiary of Al-Qahtani Holding Group, has announced the official launch of “Miraf District” in Alkhobar. The project introduces a first-of-its-kind mixed-use destination in the Eastern Province, combining residential, commercial, hospitality, and leisure experiences within a single integrated environment. It forms part of Refad’s ongoing development program aligned with Saudi Vision 2030, reflecting the company’s commitment to innovation, sustainability, and quality of life.

Developed on a 42,000-square-meter site and a construction area of approximately 200,000 square meters, along King Faisal Road overlooking downtown Alkhobar, Miraf District consists of four main components: MirafResidences, two residential towers offering 152 units and lifestyle facilities with direct access to the plaza; the Business Tower, an 18-story office building with panoramic views and over 20,000 square meters of leasable space; The Plaza, a vibrant retail and entertainment hub featuring restaurants, cafés, clinics, and recreational spaces; and Hotel Indigo, managed by IHG Hotels and Resorts, providing 240 hotel units that blend local character with international standards.

The project is being develped in partnership with several leading global firms. Gensler is responsible for the master design, bringing its expertise in creating urban destinations that combine creativity with functionality. JLL, with over 200 years of experience in real estate and advisory services, oversees leasing strategies to ensure optimal tenant mix and market value. Colliers provides financial and analytical consultancy through feasibility studies that support the project’s long-term sustainability.

Abdulhadi Al-Qahtani, managing director of Refad, said: “Miraf District reflects our commitment to Vision 2030 and our belief that true urban development begins and ends with people. Through this project, we aim to create a vibrant community that enhances quality of life and supports economic growth.”

Khalid Al-Mubarak, chief development officer, added: “We have worked with global partners to ensure the project meets the highest standards in design, planning, and execution, reinforcing Alkhobar’s position as a leading destination for living, investment, and tourism.”

Reflecting Refad’s vision of human-centered urban development, Miraf District places people at the core of its design, offering an integrated environment that meets daily needs, fosters community, and supports a balanced lifestyle. The project adds a distinctive and inspiring dimension to the Eastern Province’s urban landscape, aligning with the Kingdom’s vision for sustainable growth and quality of life.