LONDON: As the FIFA World Cup reaches its closing stages, a UK-based crowdfunding platform has launched a campaign to provide football kits, balls and other sports equipment for children in Gaza and flood-affected communities in Pakistan.
Donate Directly is encouraging schools, youth groups, football clubs, workplaces and community organizations to organize activities to generate money for the cause.
The campaign allows people to create their own fundraising pages and take part in related activities such as charity football matches, penalty shootout competitions, sponsored challenges and World Cup-themed events.
Users can monitor donations and share details of their campaigns online.
Shakira Rahman, the company’s ambassador for women and young people, said that the campaign aimed to ensure children affected by conflict and natural disasters could share in the spirit of the tournament.
UK-based crowdfunding platform has launched a campaign to provide football kits, balls and other sports equipment for children in Gaza and flood-affected communities in Pakistan. (Supplied)
“Football has the power to unite people across borders, cultures and backgrounds,” she said.
“As the world comes together to celebrate the beautiful game, we want children in Gaza and Pakistan to feel part of that excitement too. Something as simple as a football or a pair of trainers can help a child exercise, socialize, build confidence and simply enjoy being a child.”
Company founder Iqrar Ul-Hassan said the initiative was inspired by the needs of children in some of Pakistan’s poorest communities.
“Something as simple as a football can bring joy, friendship and hope,” he said.
“This campaign is about giving children a reason to smile, a chance to play and the opportunity to enjoy the spirit of the World Cup just like children anywhere else in the world.”
